coaching trends trayton vance. what are you noticing?
TRANSCRIPT
Coaching Trends
Trayton Vance
What are you noticing?
Current Climate
VUCA• Volatile
• Uncertain
• Complex
• Ambiguous
Confusion, Complexity, Change
Anxiety, Frustration, Fear, Hope
Thriving to Surviving
Performance = Potential - Interference
Confusion, Complexity, Change
Global Scale
So what does this mean for Coaching?
Coaching Market
• 20 Years young• $2bn global revenue• Growing at 25% pa• Although Western Europe only 19%• Still in ‘Start Up’ phase
Start Up to Mature Market
• Splintered and confused market• Scaled for capital investment to enable growth• Start to see Global consolidation• Western models will undoubtedly dominate• Coaching will become commoditised• Price mot quality will become the key driver
From Generalist to Specialist
• Generalist - I am a Coach• …to Specialist– Executive, Life, Business Coach – Health, Debt, Maternity Coach
From Complexity to Creativity
• Client knows the answer
• Client doesn’t know the answer
• Client needs the answer – NOW!
From Coaching to Collaboration
• Executive, Remedial, Demanded, Expected• Individual to Team Coaching• Organisational context: change , increase
sales, customer engagement• Group & Community Coaching• Online & Offline Coaching• Self Help
Community Coaching
From Art to Science
• Scientific research on coaching is on the rise
• Neuroscience will over take psychology as a primary resource of information on how the mind works
• Coaching will become a science as well as an art…
Science of Coaching?
Human Doing to Human Being
• Who are we coaching?• Gen X?
• Who will we be coaching?• Gen Y, Generation We, Millennials?
The Facebook era is upon us…
Method
• Face to Face• Telephone• Skype• Email• Online• Virtual• Avatar
Virtual World
That’s what it will mean for Coaching…
