co2 blast cap - fear marketing
TRANSCRIPT
FEAR MARKETINGKatie McCaskill, Inbound Specialist
Coalmarch Productions
Using fear as a motivator for getting people to respond to
marketing efforts
WHAT IS IT?
Fear triggers your target audience to take action
HOW DOES IT WORK?
Consumers are afraid of things that make them uncomfortable, things that can harm them, and
fear of the unknown
WHAT ARE THEY AFRAID OF?
SERVICE BASED INDUSTRIES
How can you use fear marketing in your service based industry?
Focus on preventative measures your customers can take to protect
themselves and their homes from potential harm
PEST CONTROL AND LAWN CARE
Provide customers with the tools and information they need to
make sound decisions for themselves
STOP THE SPREAD OF ZIKA
Educate your customers on the potential damages and costs they could incur
PROTECTION FROM TERMITE INFESTATION
Remind customers about potential health concerns that could put
their family in danger
AVOID HARMFUL CHEMICALS
HOW DO YOU DO IT?
Tell your customers what to do to prevent their fears from happening
PROVIDE A SPECIFIC ACTION
Portray the solution to the fear as something that they can easily do
OFFER A SIMPLE SOLUTION
No one is more qualified than you and your technicians!
SHARE YOUR KNOWLEDGE
Use credible statistics and facts to back up your claims and concerns
BE RESPONSIBLE AND ETHICAL
FEAR MARKETING
Katie McCaskill, Inbound SpecialistCoalmarch Productions
linkedin.com/in/katielmccaskill