co2 blast cap - reciprocity
TRANSCRIPT
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The Key to Customer LoyaltyLauren Henderson, Accounts Director
Coalmarch Productions
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RECIPROCITY
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A social rule that says people should repay, in kind, what another person
has provided for them.
RECIPROCITY; noun
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This has been ingrained in our culture dating back to second
millennium BC.
IT’S IN OUR PROGRAMMING
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Your neighbor watched your dog while you were out of town.
MODERN RECIPROCITY
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What does this have to do with your business?
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RECIPROCITY WILL HELP YOU RETAIN CUSTOMERS
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WHY IS CUSTOMER RETENTION IMPORTANT?
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It costs 6-7X more to attract new customers than it does to keep existing customers.
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● Increased Customer Value
ADDITIONAL BENEFITS
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● Increased Customer Value
● Customer Referrals
ADDITIONAL BENEFITS
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● Increased Customer Value
● Customer Referrals
● Positive Online Reviews
ADDITIONAL BENEFITS
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● Increased Customer Value
● Customer Referrals
● Positive Online Reviews
● Social Shares
ADDITIONAL BENEFITS
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COMPANIES USING RECIPROCITY ARE WINNING
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Zappos upgrades all clients to free next-day shipping.
ZAPPOS
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Ordered lunch for a hungry customer during their call.
RACKSPACE
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So, How Can You Do This?
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5 Practical Ways to Add Reciprocity
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1. GIVE A GIFT
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2. PROVIDE A FREE SERVICE
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3. MAKE IT PERSONAL
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4. BE HELPFUL
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5. GIVE BACK
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What is the one thing that you are going to put into action
next week?
START NOW
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The Key to Customer LoyaltyLauren Henderson, Accounts Director
Coalmarch Productions
https://www.linkedin.com/in/
laurenhenderson1