co produced managing automation media hannover messe...

Manufacturing Executive Leadership ForumBold Ideas. Invaluable Networking. Global Advantage.

April 19-23, 2009HANNOVER, GERMANY

Co‐Produced by:

Managing Automation MediaHANNOVER MESSE

CambashiCIMdata

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ENVISION. PLAN. EVALUATE. DECIDE.

E N V I S I O N. P L A N. E V A L U A T E. D E C I D E.

Manufacturing Executive Leadership Forum

Forum goals:

Provide forward thinking senior level manufacturing executives with actionable insights on ways to rethink their business models and strategies using real world examples and case studies on a global scale.

Connect manufacturing executives with forward thinking manufacturing peers and technology providers who can partner with them in the transformation of their businesses.

Provide an efficient way for attendees and sponsors to engage with one another via guided tours and vendor briefing sessions.

Create a global forum of industry leaders to support advanced thinking and strategies.

100+ Qualified Attendees

100% Manufacturing

CXO Suite, Sr. Line of Business, Sr. IT

100+ employees

Worldwide locations

A new executive event co‐produced by Managing Automation Media and Hannover Messe

With Support from CIMdata and Cambashi

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EVENT SUMMARY: Structure

• 3 1/2 day event starting on April 19th and ending on April 21st

– Sunday, April 19th: 5th Annual Manufacturing Council Meeting

• 3 hours in afternoon prior to Opening Ceremony

• Post Meeting, VIP access to Opening Ceremony

– Monday – Wednesday (April 20‐22): Manufacturing Executive Leadership Forum

• Day 1: Innovation (CIMdata)

• Day 2: Enterprise Integration (Cambashi)

• Day 3: Continuous Improvement

• Keynotes– Single speaker presentation by CEO or other very

prominent executive from Europe and North America

• Panel discussions– Discussion on stage moderated by MA/ME

editor with 3 to 4 speakers comprised primarily of end users but also with one vendor and perhaps one academic and/or analyst

• Fireside Chat Executive Interviews– One to one interview on stage between MA/ME

editor and senior level technology/automation

• Vendor showcase presentations

• Guided Tours– At the end of each day, a guided show floor tour

will be conducted which will bring attendees on a scheduled route to visit with the technologies/vendors discussed in the sessions

– A written description of each vendor will be included in a specially prepared “guide book”

– Vendors will also be sponsors of the sessions

• Networking events both onsite and offsite– ONSITE

• Meals such as lunch, breaks and cocktails

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VALUE PROPOSITION

ATTENDEES

• Attend HMI in a VIP environment and network with other global manufacturing executives

• Learn from peers and industry experts via an educational, relevant, third party content program focusing on critical issues to their business

• Identify and meet new customers and partners among select peer group using pre‐scheduled and onsite one‐to‐one matching

– Europe‐US connections

• View specific technologies of interest on show floor via GUIDED TOURS in contextually relevant environment. Meet with those technology vendors of interest at a peer to peer level with pre‐defined criteria to ensure optimization of time

– Go straight to the source in a private, peer‐to‐peer format

SPONSORS

• Promote thought leadership and solutions via a high value and topically relevant conference environment

• Meet customers and new prospects in contextually relevant and rich environment

• Connect senior level vendor management with senior level manufacturing management via pre‐scheduled guided tours after topically oriented sessions

• Present new technology break‐through’s and innovation in a “vendor briefing” format versus “press announcement” format moderated by an MA Editor

• Optimize presence at HMI and extend to reach senior level decision‐makers from North America, Europe and Asia

• Present key leadership in a peer‐to‐peer environment

• Engage with qualified HMI attendees via a more long‐term dialogue throughout the course of the week

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Content & Agenda

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Manufacturing Council Meeting

PURPOSE

• To give manufacturing leadership a united voice around global issues such as competitiveness, the impact of technology and automation, standards, change management, security

• Enable members to be more successful by facilitating the high level knowledge exchange and creating content and programs around issues most important to the membership

• Foster peer to peer engagements, partnerships, and new customer relationships on a global scale to accelerate business agility

• Increase the effectiveness of executives and their enterprises by identifying and communicating the best strategies in the manufacturing arena

DESCRIPTION

• An invitation‐only event for select senior level executives with titles CEO, COO, CFO, CTO, CIO, Managing Director, Partner, Managing Partner, CSO, CKO, CMO, CPO from the manufacturing community. Limited vendor participation and only at the CXO level.

• Board room style format

• Discussion will focus on issues such as global competitiveness, standards, security, change management

ATTENDEE STRATEGY & ESTIMATES

• 30‐40 hand picked executives from North America, Europe and Asia. We will pick from Tier 1 databases from MA, ME and HMI.

• Invitations to be sent hard copy with follow up via high end telemarketing effort.

• Participants will be offered:

– Participation in exclusive forum for knowledge sharing and peer‐to‐peer networking

– Post event write up of discussion and recording

– VIP Access to Opening Ceremony

– Special badge designating them as Mfg. Council Members

– Permanent members in Mfg Council for future meetings

– Online private access forum to contact members and receive reports designated specifically for council members

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Vendor Briefing

PURPOSE

• To give automation, IT and enterprise software vendors the opportunity to conduct a 45‐minute presentations about their products and customer value proposition.

• To provide manufacturing executives with a deep dive into a particular technology vendor’s solutions, offerings and expertise in an editorially driven format

DESCRIPTION

• 45 minute vendor presentation with 15 minutes Q&A moderated by MA/ME editor. Specific questions will be fielded by editor to encourage additional audience questions

• Theatre seating with projector and screen for ppt presentation

• Sessions will run concurrently 3 at a time in small breakout rooms that seat between 40‐50 theatre style

• 2 sets of sessions a day totally 6 vendor briefings each day


• Attendees will be given the opportunity to select one of three concurrent vendor briefing sessions

• Upon entering room, we will scan attendee badges to ensure that vendors know who attended the session

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Guided Tours

PURPOSE

• To give automation, IT and enterprise software vendors the opportunity to meet with senior level manufacturing management following a relevant information and education forum in a more “intimate” setting.

• To provide manufacturing executives with an efficient way to meet with vendors of interest in a VIP manner following a day of topically relevant educational sessions.

DESCRIPTION

• Guided tours will take place at the end of each day based on that day’s theme

• Tours will be in groups of 10‐15 and will be hosted by an HMI and/or ME/MA editor

• Vendors on the tour will be sponsors of the conference and speakers and presenters on that day’s program

• Booth stops will be 15 minutes each

• Vendors will ensure that their top management is present for these tours


• The option to sign up for tours will be offered to attendees upon registration and throughout the course of the day.

• Vendors will be given lists of those who pre‐registered to attend the guided tours

• After tours, we will bring attendees to a cocktail reception which will be sponsored by those participating sponsors

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Agenda

Day 1: Monday, April 20, 2009: Innovation

FOCUS ON INNOVATION in partnership with CIMdata

10:00 am/10:55 – Keynote: Bridging the Gap from Idea to Execution

10:55/11:30 – Featured Speaker: End User Case Study

12:00/1:00 – Panel Session: Experts on Innovation

1:00/2:00 – Lunch

2:00 pm/2:45 ‐‐ Fireside Chat: PLM in the Next 5 Years

3:00/3:45– Vendor briefings

4:00/5:30 – Guided tours

Day 2: Tuesday, April 21, 2009: Enterprise Integration

FOCUS ON ENTERPRISE INTEGRATION DAY in partnership wtih Cambashi

10:00 am/10:45: Keynote: The 2009 MA/ME Enterprise Integration Poll Results

10:50/11:20 – Featured Speaker: Why Common Processes and Systems are Key to Business Agility

11:25/11:55 – Panel Session: Integrating Plant Floor Systems with Business Systems

12:15/1:00 – Panel: The Role of ERP, MES and Automation Platforms in Enterprise Integration

1:00/2:00 – Lunch

2:00 pm/2:45 – Fireside Chat: Enterprise Integration in the Next 5 Years

3:00/3:45 – Vendor briefings


6:000/7:00 – Cocktail reception/networking

Day 3: Wednesday, April 22, 2009: Operational Excellence

FOCUS ON CONTINUOUS IMPROVEMENT

10:00 am/10:45—Keynote: Operational Excellence: the Next Frontier

10:50/11:20 – Featured Speaker: Case Study

11:25/11:55 – Panel Session: The Sustainability Challenge

12:15/12:45 – Panel Session: Strategies for Supply Chain Excellence

1:00/2:00 – Lunch

2:00/2:45 – Fireside Chat: Lean Manufacturing: The Next 5 Years

3:00/3:45 – Vendor briefing


CONFIRMED SPEAKERS

• Paul Christodoulou of Cambridge University's Institute for Manufacturing

• Prof. Dr. Detlef Zühlke, Director, SmartFactory Project, Germany

• Ed Miller ‐ President, CimData

• Tony Christian, Principal Consultant, Cambashi

• Arne Svendsen, Head of Manufacturing Services & Automation, ArlaFoods Global IT (GBSIT)

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AVAILABLE TO CONFIRMED HANNOVER MESSE EXHIBITORS

SPONSORSHIP OPPORTUNITIES

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Sponsorship Overview

Summary of Sponsorship Opportunities Description Platinum Gold

Number of Available Sponsorships 1 Platinum Sponsorship per day; 3 Gold Sponsorships per day 5 4

Investment Level 20,000 Euros 10,000 Euros

Pre‐Event Marketing & Advertising

E‐mail promotion sent on behalf of sponsor by Managing Automation

Email to registered attendees week of April 1st promoting sponsor, sponsor workshop and sponsor offerings

√‐‐

Logo in attendee marketing e‐invitations, print ads and online promotions

In order of sponsor level, logo placement on website, email invites, and in print ads

√ √

Program Involvement/Speaking Opportunities

MA MAINTAINS EDITORIAL CONTROL OVER ALL CONTENT ASSOCIATED WITH FORUM

45‐minute Breakout Workshop

45‐minute session for sponsor’s use to communicate a product launch, a customer case study, research, or other thought leadership content. Moderated by an MA editor. 30 minutes for presentation; 15 minutes for Q&A

√ √

Participation on a Breakout panel session On a first come, first serve basis, sponsor can select a panel that is part of the conference program and participate as a speaker on panel. One sponsor per panel. Moderated by an MA editor. Panel will be noted as: Sponsored by…

√ ‐‐

Guided Tours Each afternoon, specifically targeted guided tours lead by an MA Editor and HMI Host will be conducted to bring attendees directly to the vendors who provide the technologies discussed. Tours last 15 minutes per vendor with 10 to 15 attendees per tour.

√ √

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Sponsorship Overview

Summary of Sponsorship Opportunities Description Platinum Gold

Onsite Marketing

Signage Logo placement on specific sponsor signs dispersed through out venue. Order of logo placement determined by sponsorship level

√ √

Program Guide Inclusion – company description

Logo, company name, address, url and company description in program guide

150‐words 100‐words

Post Event

1X mailing to attendee list Via 3rd party mailhouse, sponsors can send one direct mail follow up piece to attendees of the Academy of Manufacturing Excellence

√ √

Additional Opportunities

Full4C Ad Page ME One full 4C ad page in Manufacturing Executive March/April issue with additional 5K Distribution at HMI

6,000 Euros 6,500 Euros

Full 4C Ad Page MA One full 4C ad page in Managing Automation March/April issue with additional 5K Distribution at HMI

9,511 Euros 10,000 Euros

Full 4C Ad Page in Program Guide Full 4C ad page in onsite program guide 1,000 Euros 1,000 Euros

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