co-op final presentation - pdf
TRANSCRIPT
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Co-Op Training Final PresentationAmani Hifnawi
210410521
17th of August, 2016
Duration: 20 Minutes
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Agenda:
1. About Dopravo
2. Tasks & Activities
3. Achievements
4. Challenges
5. Recommendations
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1. About Dopravo
8 120+ 30 250+Executed Projects
Years of Work
Passionate Employees
Talent Network
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Clients:
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Services Dopravo Provide• Digital Presence & Reputation Management
• E-Service Engineering
• User Experience Engineering
• Digital Marketing
• Web Design and Development
• Mobile Application
• Information Design
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Who I Worked WithChief Executive Officer
Mr. Mohamed T. Ibrahim
Marketing Manager
Mr. Rakan Tashkandi
Direct Supervisor
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The Marketing Department
Digital Marketing Intern 7 Months Tasks & Activities Achievements
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2. Tasks & Activities
Tasks
• Dopravo’s Blog
• CMS - Umbraco Content Management
• CRM - Salesforce Lead Management
• System Analysis & High Level Use Cases
• Email Marketing Campaign
• VoiceK, QA & Empty State
Activities
• Event Management, Coordination and Facilitation
• Workshops
• Internal Events
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Tasks
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A. Dopravo’s Blog
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Step One: Understanding the Need
Knowledge Sharing Knowledge Base Processes and Procedures
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Step Two: Learn, Learn and Learn!
1. Project Management
2. Website Fundamentals
3. Persona Development
4. Content Strategy
5. Web Analytics
6. Search Engine Optimization
7. Communication & Presentation Skills
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Step Three: Creating the Project Plan
Sample from The Project Plan
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Sample from The Project Plan
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Step Four: During Execution of the Project
Presentation Workshops
Content Inventory Template Branding
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Step Five: Error Reporting and Testing
Sample from Bugherd
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Check it out!
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B. Content Management System
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Step One: Understanding What is a CMS?
Two Components of any CMS:
• Content Management Application (CMA)
• Content Delivery Application (CDA)
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Step Two: Choosing a CMS
Why Umbraco?
• Easy Content Management
• Easy to Learn and Navigate.
• Simple and Friendly UI.
• Frond-End Developers are Experienced in using Umbraco
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Sample from Umbraco CMS
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Step Four: Blog Content Development
• Categories & Subcategories
• Slogans
• Page Headers
• Titles & Subtitles
• Page Footer
• Header Pictures
• Background Pictures
• Side Menu
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C. Customer Relationship Management
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Step One: Understanding What is a CRM?
Personal Information Purchase Order History Buying Preferences
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Step Two: Learning How to Use Salesforce?
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Step Three: Generating Reports
Report - First Quarter Leads
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D. System Analysis & High Level Use Cases
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Sample from the Use Cases Developed
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E. Email Marketing Campaign
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Step One: Choosing a tool for Email Marketing
Why Mailchimp?
• Credible & Known
• Fits The Marketing Department Criteria
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Step Three: Learning Mailchimp
Sample from Mailchimp
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Sample from Mailchimp
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Sample from Mailchimp
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Step Three: Results of the Campaign
Sample from Campaign Results
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F. VoiceK QA & Empty State
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Step One: High Level Quality Assurance
Sample from Trello
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Step Two: Empty State Content
Example from VoiceK
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Activities
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A. Workshops
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B. Events
Pictures from the internal events at Dopravo
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3. Achievements• Career Path Discovery
• Growth of Technical, Analytical and Business Skills
• Apply Acquired knowledge
• Hands-on Experience
• Personal Growth
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4. Challenges
• In-house Challenges
• Online Learning Challenges
• The Marketing Department Challenges
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5. Recommendations
• Door-Opening Opportunity
• Pursue Your Passion
• Enjoy The Journey
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Questions
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Thank You