1. Know Your Customer Before the Journey Begins

2. Gigyas Consumer Identity Management Platform enables companies to turn anonymous users into known, loyal customers, increasing marketing performance and engagement 1.5B consumers reached Proprietary & Confidential 2 700+ customers 46 Countries 325 employees and growing

3. 700 Blue-Chip Customers Across B2C Verticals Media & Entertainment Consumer Products Ecommerce Travel & Leisure Education / Non-Profit Communications & Infrastructure Proprietary & Confidential 3 Financial Services Healthcare

4. Identity-Driven Marketing

5. Market Dynamics Digital Identities Proprietary & Confidential 5 77% of consumers use social login

6. Market Dynamics Identity & Payments 60% of consumers have abandoned a purchase because it required them to fill out a registration form Proprietary & Confidential 6

7. Market Dynamics Identity & Engagement Proprietary & Confidential 7

8. Market Dynamics Identity & Personalization Profile Information Name: Christopher Email: email@gmail.com Gender: Male Birthday: 08/18/83 Location: Mountain View, CA Education: Stanford Graduate Marital Status: Engaged Interest Graph Interests: Soccer, surf trips, web design, music festivals, LA Galaxy Activities: running, surfing, Soccer, camping, kayaking Music: Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West Movies: Inception, The Shining, Jaws, Caddyshack, Se7en TV Shows: Parks and Recreation, The League, The Soup, The Colbert Report Books: Steve Jobs, Hunger Games, Outliers Games: Farmville, Medal of Honor, Assassins Creed, Madden, Angry Birds Proprietary & Confidential 8

9. Market Dynamics Privacy, Transparency, & Control 45% of consumers will only willingly share information if the company makes it clear with how theyll use the data Proprietary & Confidential 9

10. Gigyas Approach

11. Market Dynamics Managing Customer Identities Organization CIO CIO + CMO Technology On Premise Software-as-a-Service Customers Web Social & Mobile Connectivity Data 3rd Party & Structured 1st Party & Unstructured (Social) Regulation Limited Company & Gov Data Compliance THEN NOW Proprietary & Confidential 11

12. Gigya: Consumer Identity & Data Management Platform CONNECT COLLECT CONVERT Registration-as-a-Service Identity Storage Consumer Insights Products Social Login Regulation & Compliance Identity Access Plugins & Gamification Hygiene & Governance NEXUS Partners Proprietary & Confidential 12

13. Connect: Registration-as-a-Service & Social Login Proprietary & Confidential 13

14. Connect: Engagement Plugins & Gamification GAMIFICATION SHARE RATINGS & REVIEWS REACTIONS COMMENTS ACTIVITY FEED SOCIAL LOGIN & REGISTRATION AS A SERVICE Proprietary & Confidential 14

15. Connect: 1st Party Data Available Social Identity Data (Sample Providers) Registration Data Proprietary & Confidential 15 Traditional Registration Progressive Profiling Conditional Workflows Behavior Signal Data Purchases Ad Clicks Page Views Shares etc System Data Location iRank Opt-ins etc Data First Name X X X X X Last Name X X X X X Email Address X X X X X Birthday X X X X Gender X X X City X X X State X X X X Country X X X X X Zip Code X X Interests X X Likes X Activities X X Education X X X Work X X X Skills X Religion X Political Views X Relationship Status X

16. Collect: Identity Data Management Identity Storage Highlights: Unstructured Identity Data Storage Identity & Account Linking Terms of Service Management Privacy Regulation Compliance Access Rules & Permissions Proprietary & Confidential 16

17. Convert: Consumer Insights & NEXUS Connectors Email Marketing Data Management Web Analytics Ad Serving Proprietary & Confidential 17 SMS/Push Notifications Recommendation Engines

18. NASCAR & Identity Driven Marketing

19. 19 Passionate Fans NASCAR fans average over 11 hours following NASCAR each week

20. Engaging Fans Via Digital Platforms 20 On track for: 1.1 Billion page-views in 2014 132 Million video views in 2014

21. 21 NASCAR Digital Media Leverages Gigya and ExactTarget

22. 22 How does it work?

23. Registration & Social Login Proprietary & Confidential 23

24. Identity-Driven Customer Experience Proprietary & Confidential 24

25. Identity-Driven Insights Proprietary & Confidential 25

26. 26 Gigya and ExactTarget Nexus Integration

27. Gigya Fuels ExactTarget with Real-Time Identity Data, Triggering Customer Journeys Proprietary & Confidential 27 Data First Name X X X X X Last Name X X X X X Email Address X X X X X Birthday X X X X Gender X X X City X X X State X X X X Country X X X X X Zip Code X X Interests X X Likes X Activities X X Education X X X Work X X X Skills X Religion X Political Views X Relationship Status X Registration Data Traditional Registration Progressively Profiling Conditional Profiling Behavior Signal Data Purchases Ad Clicks Page Views Shares System Data Location Time Opt-ins etc

28. Identity-Driven Campaigns Personalized & Engaging Proprietary & Confidential 28

29. Thank you Patrick Salyer @PatrickSalyer patrick@gigya.com Ben Selland @sellandb bselland@nascar.com