#cnx14 - introducing cloudpages – how cloudpages helps drive acquisition, engagement, conversion,...

Track: Mobile & Web Marketing

#CNX14

#CNX14

CloudPages 101: How CloudPages Helps Drive Acquisition, Engagement, Conversion, and Retention

Abbe Spaans, Product Manager, ExactTarget

Joe Morel, Director of Technology, C.TRAC


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Goals

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Learn what CloudPages is and how it can help your

business

See a demo of the application that’s available today

Success stories with C.TRAC running web, mobile, and social campaigns


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What issues are marketers facing?

• 72% of marketers want to create personalized, targeted content but don’t know how

• Only 25% can create mobile optimized content, while mobile promotions get 10x more redemption

• 80% of customers want to connect with brands on Facebook but 52% will stop if the content is boring or repetitive


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A whole new way to engage customers

58%Faster

Deployment

5BSmartphones

by 2017

Mobile

1TConnected

Sensors

Social

50BConnectedProducts

Connected4.5BAggregated

Users


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Customers now expect relevant 1:1 experiences

ConnectedCustomers

ConnectedBrands

Web Store CommunityEmailSocialMobile

Product

ConnectedExperiences Stadium


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Preference Center

Microsites

Mobile Push

Web Collect Forms

Landing Pages Facebook Tabs

Mobile Apps

Ads


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What if there was a single place to easily create & publish web and app content?


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CloudPages: Easily Design & Publish Web & App Content

Easy-to-use, enterprise-ready solution

Create & publish vibrant customer experiences across web & mobile app properties

Connect web & app content to 1:1 customer journeys with single content library & customer data

Drive awareness, acquisition, conversion, & retention


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Existing Family of Applications

Landing Pages Microsites SocialPages Profile Buddy Reach Buddy

CloudPages


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Success StoriesJoe Morel, Director of Technology, C.TRAC


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About Joe Morel and C.TRAC

• Cleveland, Ohio• Over 40 ExactTarget Clients• Platinum ExactTarget Reseller

Partner• 2012 Partner of the Year• 2013 Top Revenue Solutions

Partner

• Director of Technology, leads development and creative teams

• Startup + Microsoft Veteran• Dad + Husband• Pianist + Tenor


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Brand Awareness and Evangelism with

• B2B model but consumer makes the decision

• Drive awareness through social campaigns

• Discover brand evangelists• Re-target those who participate with

e-mail campaign• Less than 1 week to design and

launch campaign• Several thousand submissions


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Social Referrals and Customer Growth

• Dollar Bank – regional bank (Pittsburgh / Cleveland)

• Drives List Growth• Rapid creative and development

process (less than one week)• Over 2,500 referrals


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Mobile Offers for Real-time Engagement• Geo-fenced truck stops• MobilePush alert when close by• Coupon – stop in for $.99 coffee


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CloudPages: Faster, Easier, and More Accessible

• Web remains a key medium for our clients

• CloudPages lowers the barrier to entry for marketers to create their own pages• Fewer developer/IT resources• Faster turnarounds• More engaging designs

• Mobile optimization• Simplified metrics and reporting


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Deliver Content Across Channels

Landing Page Facebook Tab Mobile Push Page


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MobilePush Page

Send mobile app customers compelling content - more than text or a link to a webpage

Build rich content such as images, videos & forms

Send directly to users via push notifications for a richer, more engaging experience


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Who likes to code?

Single application for creating & publishing content across channels

Drag and drop editor for easy configuration of content

Use drag and drop editing tools or customize with HTML & CSS


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Acquire Contacts

Acquire customers across channels through

promotions or other lead generation tactics

Collect data directly into the ExactTarget Marketing

Cloud

Smart Capture forms to define fields, what’s required, and what happens on submit


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Design for Mobile and Desktop Experiences

Create & publish rich experiences across devices

Schedule & automate content updates to keep experiencesnew and fresh

Re-engage & nurture customers through the entire lifecycle

Today only, receive 20% off

Trail Runners in any size or

color.

Supplies limited!

Get 20% offTrail Runners


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NEW! Enterprise Distribution

Centralize content creation across distributed brands, franchises, or business units.

Control the message from one place then publish to unlimited destinations.


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Let’s jump into the demo!


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CloudPages makes designing and

publishing for web and apps easy

It’s available today! From simple contest entry forms to

custom expiring content, CloudPages

does it all!

Let’s Recap

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Questions?

Hands-On Training: Introduction to CloudPages Wednesday 4-5pm

Visit the CloudPages booth!

Text CLOUDPAGES to 56237


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Take the after-session survey!

Take the Survey in the Connections 2014 Mobile App

Join the Conversation!

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$50StarbucksGift Card


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CUSTOMER JOURNEY SHOWCASE

MARKETING THOUGHT LEADERS

EMAIL MARKETING PRODUCT STRATEGY& ROADMAP

PERSONAL TRANSFORMATION

& GROWTH

SOCIAL MARKETING MOBILE & WEB MARKETING

DEVELOPERS HANDS-ON TRAINING

INDUSTRY TRENDSETTERS

CREATIVITY & INNOVATION

SALESFORCE FOR MARKETERS

ROUNDTABLES


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#cnx14 - introducing cloudpages – how cloudpages helps drive acquisition, engagement, conversion,...

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