Make it real3-D and virtual reality as cornerstones engagement strategies

Clyde Bentley, Ph.D.Missouri School of Journalism

What’s the very best format for delivering news and

information?

⋙Tell the story with your whole body.

⋙All other journalism is an attempt to reach this level of reality.

Face-to-Face

⋙The quest for reality is as old as the ages

⋙Perspective blossomed with the artist/mathematicians of Florence ca 1400

⋙Masaccio, DonatelloMichelangelo, Leonardo and Brunelleschi set new standards

⋙Paintings became almost photographic

⋙Realism was the rage in 19th century art

Gustave Caillebotte, 1876

⋙Photography was a logical next step to realism.

⋙Oliver Wendell Holmes’ stereoscope brought realism to the parlor.

⋙One company sold 300 million stereocards between 1854 and 1920

⋙Stereo brought home the horror of war and the justifications for the fight.

⋙70% of Civil War photos were taken in 3D for stereoscopes

Confederate dead

Slave pens

⋙Hollywood discovered the emotional impact of 3D films.

⋙Techniques were crude and horror movies were overdone.

⋙Digital brought quality 3D productions back to cinema.

⋙3D TV offers a platform for journalism, but requires glasses

⋙Glasses-free TV is in development by multiple companies.

⋙Journalism requires faster production than film, science or architecture

⋙3D must add to engagement and be cost effective

MU3D ProjectMizzou Advantage

grantJournalismArchitectural StudiesAgricultureComputer scienceNewsy

⋙Two-lens 3D photography and video is ideal for 3D television. New rules apply.

⋙Scanners allow you to show details of people, places and objects.

⋙Lytro light field cameras allow the viewer to adjust the depth of field.

3D journalism comes in many forms

Will holograms be our future?

⋙Medicine is already using them for life or death engagement.