club management. private clubs places where only members gather for social, recreational,...

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Club Management Club Management

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Page 1: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Club ManagementClub Management

Page 2: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Private ClubsPrivate Clubs

Places where only members gather Places where only members gather for social, recreational, professional, for social, recreational, professional, or fraternal reasons.or fraternal reasons.

Many of today’s clubs are Many of today’s clubs are adaptations of their predecessors adaptations of their predecessors from England and Scotlandfrom England and Scotland

The Royal and Ancient Golf Club of The Royal and Ancient Golf Club of St. Andrews, Scotland is recognized St. Andrews, Scotland is recognized as the birthplace of golf.as the birthplace of golf.

Page 3: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Types of ClubsTypes of Clubs

City ClubsCity Clubs AthleticAthletic DiningDining ProfessionalProfessional SocialSocial UniversityUniversity

Country ClubsCountry Clubs OthersOthers

YachtYacht FraternalFraternal MilitaryMilitary

Page 4: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Country ClubsCountry Clubs

Recreational facilitiesRecreational facilities• Golf, tennis, swimmingGolf, tennis, swimming

One or more loungesOne or more lounges Banquet facilitiesBanquet facilities

• Formal & informal parties, dinners, Formal & informal parties, dinners, dances & weddingsdances & weddings

Monthly billingMonthly billing

Page 5: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Why Join a Club?

Exclusive Atmosphere Statement of Social Position Recreational Facilities Competition Convenience Business Purposes

Page 6: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Club OwnershipClub OwnershipEquity ClubsEquity Clubs

Owned by the membersOwned by the membersGoverned by a Board of DirectorsGoverned by a Board of DirectorsTypically non-profit tax exemptTypically non-profit tax exempt

Non-equity ClubsNon-equity ClubsOwned by individuals or Owned by individuals or corporationscorporationsMembers have little sayMembers have little say

Page 7: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Club ManagementClub Management

ForecastingForecasting PlanningPlanning BudgetingBudgeting Human Resource DevelopmentHuman Resource Development Food and Beverage Facility Food and Beverage Facility

ManagementManagement MaintenanceMaintenance

Page 8: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Revenue Sources for ClubsRevenue Sources for Clubs

Membership duesMembership dues Initiation duesInitiation dues AssessmentsAssessments Sport activities feesSport activities fees Food and beverage salesFood and beverage sales

Page 9: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

Equity Club StructureEquity Club Structure Board of DirectorsBoard of Directors Executive CommitteeExecutive Committee General ManagerGeneral Manager Club ProfessionalsClub Professionals Department ManagersDepartment Managers Line StaffLine Staff

Page 10: Club Management. Private Clubs Places where only members gather for social, recreational, professional, or fraternal reasons. Places where only members

CMAACMAA

The Club Manager’s Association of The Club Manager’s Association of America (CMAA)America (CMAA)

Membership: Membership:

6,000 Private Country Clubs6,000 Private Country Clubs Set Professional GuidelinesSet Professional Guidelines