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CLUB MAHINDRA analysis

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Slide 1

CLUB MAHINDRA

Mahindra Holidays & Resorts India Ltd.Started in 1996Club Mahindra Holidays160,000 members41 beautiful resorts Presented in some of the most exotic locations in India and abroadIntroduction

LIFE TIME HOLIDAYS

CLUB MAHINDRA TRAVEL

ONE TIME HOLIDAY

FUN DAYS

Products & Services

Purple Season: This is period like New Year, summer holidays or Diwali holidays.

Club Mahindra Season

Red Season: Its second best category which covers allmajor long holidays &peak season for a particular location

White Season: Normal Season

Blue Season: Its off Season

Membership Structure

Club Mahindra Holidays is the largest vacation ownership brand outside the U S

39% of new members have enrolled through referrals from existing members

Club Mahindras Munnar, Goa and Coorg resorts have been accredited with 5-star rating by the Department of Tourism, Government of India

Debt Free Company

IMPORTANT FACTS

West

Goa: Varca Beach & Emerald PalmGujarat: GirRajasthan: Jaisalmer, Navalgarh, Udaipur & KumbhalgarhMaharashtra: Tungi & Mahabaleshwar

Resorts

NORTH

Himachal Pradesh: Dharamshala, Manali, Shimla & KandaghatUttarakhand: Binsar Villa, Binsar Valley, Corbett, Mussoorie, Naukuchiatal, Kanatal

Resorts

South

Karnataka: Coorg & VirajpetKerala: Ashtamudi, Cherai, Kumarakom, Munnar, Poovar & ThekkadyTamil Nadu: Ooty, Kodaikanal, Puducherry, Yercaud, Masinagudi & Swami Malai

Resorts

EAST

Gangtok

Resorts

MissionGood Living. Happy Families.

VisionWe will be among the Top 5 companies of the world in terms of member base by FY 2016

Mission & Vision

SWOT

Strengths:BrandFinancial BackgroundWeakness:PromotionPricingOpportunities:Tapping Middle Class Poplution SectionInternational MarketThreats:Competitors1000 Rooms will added by 2014 endLoking at expansion in Sri Lanka and MalaysiaTargeting membership to grow up to 2,20,000 by FY 15.

Future Plans

Budget packages (booking 6 months prior)Making corporate packages (deals with companies)Offering attractive deals to regular customersExpanding international coverageExpanding tie ups with online partners like make my trip, ibibo, etcProviding special discount coupons to shareholders (eg titan)

Suggestions

THANK YOU