club development plan - cairns regional...

CLUB DEVELOPMENT PLAN

INTRODUCTION All clubs should have a plan which guides the strategic direction of their club into the future.

The process of preparing a Club Development Plan (CDP) should be a collaborative effort

between the clubs committee and members. It is an opportunity to develop an agreed

direction for the club and shared responsibility to help steer the club in that direction. A CDP

has the potential to foster collective partnerships amongst committee members, participants

and other supporters and to generate renewed enthusiasm for the club.

Components of a club development plan A CDP has three main elements:

Analysis of current situation investigation and analysis of the current situation for

the club, including issues and potential opportunities.

Setting a strategic direction outline of the clubs vision for the future, including

specific goals and objectives the club seeks to achieve.

Developing an Action Plan a schedule detailing the actions required to be taken to

realise the clubs vision, goals and objectives.

Undertaking Club Development Planning 1. This template is intended to assist your club to develop a CDP. Preparation of a

CDP should involve three core steps: Background research - a preliminary meeting

(or two) of the committee and completion of sufficient research to understand the

clubs current situation (the club should have completed the Go Clubs Club Health

Check prior to the workshop).

2. Planning workshop - a full-day workshop attended by the club committee and other

club members to discuss the current situation, set a strategic direction and develop

an action plan.

3. Finalise plan - tidy up the draft plan, obtain feedback on the draft plan, and develop a

final plan for adoption by the committee.

This CDP is intended to be undertaken after clubs have completed the Club Health Check

which examines the status of the club and will be a great informant on some of the priority

areas for your club to focus on.

CDP Preparation Tips

In preparing a CDP your club should consider the following:

The plan should be developed collaboratively in a transparent and inclusive

process with other club officials and members. Dont allow the CDP to be

developed by a single individual who has the answers.

Encourage participation outside of your executive committee, inviting members,

parents, volunteers and other stakeholders to help build a plan for improvement of

your club.

Be prepared by undertaking research prior to your planning workshop:

o Complete the Go Clubs Club Health Check prior to embarking on your CDP

so you have a good understanding of your clubs status and areas needing

improvement.

o Your club may wish to conduct a brief survey of all members prior to preparing

your plan to gain an understanding of your members views on what is good

and bad about the club, what issues exist and what opportunities should be

explored. The results of this survey can be used as a foundation for your

current situation analysis, to be built upon in your workshop.

CDP Preparation Tips cont

o Analyse the clubs financial records, including financial position over the past

few years.

o Analyse the clubs membership figures to see if there are any trends over the

past few years such as an increase in overall participation, and changes to

age and gender groups.

Bring in an external person to facilitate your planning workshop. This

independent person may be from another club, from your regional or state

associations, or a professional facilitator. An external facilitator will be invaluable

in keeping your workshop on track, drawing out important issues for discussion,

summarising the information being discussed, and managing group dynamics

and personalities at the meeting.

Ask stakeholders outside of your club to provide feedback on your draft plan, e.g.

parent bodies, development officers, contacts at Council. Its always helpful to

get a second opinion to ensure an important issue or opportunity hasnt been

missed.

The CDP should be formally adopted by your club committee and displayed in

your club house and on your website.

Personalise the CDP. Add in your club logo, photos and reformat into your clubs

colours.

Instructional notes have been provided for each section throughout this template. Delete the

notes provided before you finalise your CDP. When you draft your CDP, remove these first

three pages from your document so your club development plan starts on the following page.

CDP Implementation Tips

The following should be considered in the implementation of your CDP:

The CDP should be prominently displayed in your clubhouse and on the clubs

website, and electronic copies distributed to all members who wish to obtain a

copy. Make sure key stakeholders outside of the club are aware of your CDP.

Provide copies to your local Councillor, peak body and sponsors to ensure all

potential supporters are aware of your clubs aspirations.

A committee member should be designated the responsibility of overseeing the

implementation on the CDP, with tasks shared amongst various committee

members, club officials and volunteers.

The CDP should feature prominently in regular club reporting. The officer

responsible for implementation of the CDP should frequently report on the

progress of implementation to the club committee (e.g. standing agenda item),

which should be recorded in minutes and communicated to members.

In order to give your club the greatest chance of successfully implementing the

CDP, the tasks outlined in the Action Plan should be incorporated into your

clubs annual budget, with funding applications submitted to supplement the

clubs main income streams accordingly.

The CDP should be reviewed annually in a formal way such as an annual

planning workshop, to check on progress and review priorities, making

adjustments to the Action Plan as required.

A brand new CDP should be prepared every five years to seek a fresh

perspective on the clubs future and involve current club members.


2013-2018


Acknowledgement:

Document control:

Key Milestones Date Milestone Achieved Signatories (two required)

Draft plan prepared

Final plan formally adopted

Annual review 1

Annual review 2

Annual review 3

Annual review 4

TABLE OF CONTENTS

CLUB DEVELOPMENT PLAN .............................................................................................. 1

INTRODUCTION ............................................................................................................... 1

Components of a club development plan ....................................................................................... 1

Undertaking Club Development Planning ....................................................................................... 2

Acknowledgement: ......................................................................................................................... 6

Document control: .......................................................................................................................... 6

TABLE OF CONTENTS .................................................................................................... 7

CURRENT SITUATION ..................................................................................................... 8

SWOT ANALYSIS ........................................................................................................... 10

KEY ISSUES TO BE ADDRESSED ................................................................................ 11

ISSUES AND OPPORTUNITIES ........................................................................................................ 12

STRATEGIC DIRECTION ............................................................................................... 13

VISION ........................................................................................................................................... 13

GOALS............................................................................................................................................ 13

OBJECTIVES ................................................................................................................................... 14

ACTION PLAN ................................................................................................................ 17

INSERT CLUB NAME> STRATEGIC PLAN 2013-2018: SUMMARY .............................. 22

CURRENT SITUATION

Club Overview

Club Status

Key Achievements

SWOT ANALYSIS

KEY ISSUES TO BE ADDRESSED

Development

Categories

Issues Opportunities

Facilities and

Equipment

Club facilities are ageing and in

poor condition.

Access state and local government

funding to upgrade facilities.

Membership E.g. Junior membership numbers

are in decline.

A new school is opening close to

the club. There is potential to

promote the club through the

school.

Volunteer

Management

The club constantly struggles to

attract and retain volunteers.

Access the resources of

Volunteering Queensland and

Volunteers FNQ to enhance

knowledge and networks.

ISSUES AND OPPORTUNITIES

Development Categories

Issues Opportunities

Administration and Finance

Sustainability

Strategic Planning

Facilities and Equipment

Membership

Volunteer Management

Sport/ Activity Development

Infrastructure Development

STRATEGIC DIRECTION

VISION

GOALS

Development

Categories Goals

Administration

and Finance

To demonstrate efficiency, effectiveness and accountability in the

administrative and financial management of the club.

Sustainability To manage the club in a way which ensure its viability into the future

and limits the clubs environmental impact.

Volunteer

Management

To create a club environment which attracts, retains and values

volunteers.

Development

Categories Goal

Administration

and Finance

Sustainability

Strategic

Planning

Facilities and

Equipment

Membership

Volunteer

Management



OBJECTIVES

Example:

Development

Categories Goals Objectives

Volunteer

Management

To create a club

environment which

attracts, retains and

values volunteers.

To increase the club volunteer pool to more

than 40 volunteers each season.

To retain at least 50% of volunteers from

each season to the next.

Development


Administration

and Finance

Sustainability

Strategic

Planning

Facilities and

Equipment

Membership

Development


Volunteer

Management


Infrastructure

Development

ACTION PLAN

Club

Development

Category Goal Objectives Actions

Performance

Indicators

Resources +

Responsibility

Target

Completion

Date

Category Area Category area goal

Specific category area objectives

What action do you need to take? How will you know if you have achieved this?

Responsible person, resources needed

When will it be completed?

Administration

& Finance

Example:

To manage

the club in a

responsible,

accountable

and

sustainable

manner to

ensure its

viability into

To demonstrate

sound financial

management

To prepare and annual budget

Budget is

prepared and

adopted

annually

Treasurer,

management

committee

At the first

committee

meeting

following

the AGM

Club

Development


Performance

Indicators

Resources +

Responsibility

Target

Completion

Date






the future

Sustainability

Strategic

Planning

Club

Development


Performance

Indicators

Resources +

Responsibility

Target

Completion

Date






Facilities &

Equipment

Membership

Club

Development


Performance

Indicators

Resources +

Responsibility

Target

Completion

Date






Volunteer

Management

Sport/ Activity

Club

Development


Performance

Indicators

Resources +

Responsibility

Target

Completion

Date






Development


INSERT CLUB NAME> STRATEGIC PLAN 2013-2018: SUMMARY

Club Development

Area

Goals

Administration and

Finance

Sustainability

Strategic Planning

Facilities and

Equipment

Membership

Volunteer Management

Sport/ Activity

Development

Infrastructure

Development

Administration and

Finance

Sustainability

Strategic Planning

Facilities and

Equipment

Membership

Volunteer

Management

Sport/ Activity

Development

Infrastructure

Development

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