cloudwatch & cloudscout - enabling cloud adoption silvana muscella, ceo, trust-it services &...

CloudWatch & CloudScout - enabling cloud adoption

Silvana Muscella, CEO, Trust-IT Services & Coordinator, CloudWATCH

Cloud computing is an important driver of change to boost productivity and efficiency in the economy. Not only has public administration and private companies seen up to 90% cost savings, cloud also has the potential to create 3.8 million cloud-related jobs.

Ken Ducatel, DG Connect speaking at Unit E2 Concertation meeting 12 March 2014

In the private sector, benefits and growth in adoption are also being seen with 10% of corporate IT spending dedicated to cloud computing, a significant increase on 24 months ago. Similarly, cloud is triggering a growth in businesses with the set up of 400,000 new SMEs in Europe ...

IDC Western European Cloud Forecast 2014

Cloud Computing EU key facts & figures 2014

Predictionspublic administration and private companies seen up to 90% cost savings

3.8 million cloud-related jobs

10% of corporate IT spending dedicated to cloud computing

growth in businesses with the set up of 400,000 new SMEs in Europe

[Source IDC; covering 2013-2014]

Boost GDP €940 bn cumulative impact for 2015-2020

Cloudscape Brazil, 20 October 2014, Rio de Janiero, Brazil

Just Eat – Founded in Denmark in 2001, headquarters set up in London,UK in 2006;In 2009, Just Eat operated in just 4 countries. Now operates in 13 countries, including Brazil and India. Now ranked number 31 in The Sunday Times Tech Track 100Peak weekend demands & slow weekday afternoons.IT Priorities: flexibility & agility. Let engineering team focus on strategic & value-added IT projects (not software patching, fixing servers & IT performance).Stepwise approach to cloud adoption:

Basic services, e.g. email, company document sharing.Public cloud – beta production for smaller, non-critical applicationsPublic cloud in full production (early 2013)UK is the most lucrative e-commerce service: last to migrate

A User’s Story: Why the cloud?


“But doesn’t the lack of standards and interoperability concern you?”

“It does. But we have built the architecture in such a way that it will be easy for us to swap out of our current approach should a newer, better tool become available”.

Concerns?

Carlos Mogardo, Just Eat, CTO

A long-term strategy and cautious approach. Moving to the cloud is ultimately a business decision so thinking strategically is important.

There is no jungle of standards so let’s focus on widespread adoption while embracing heterogeneity where this makes sense.


Is he a typical user?

Actually yes

Consumer concerns* that are slowing down adoption of the cloud:

Lack of control Lack of standards Lack of integration Lack of RoI on TCO

*GigaOM Consumer Survey 2013


So what do consumers want?

«Pain relief» that gives them freedom in the cloud

Monitoring, management and transparency Interoperability and portability Integration, open APIs, open source Business cases and proof


...and the experts agree!Clear strategic planning is required for moving to the cloud. The Business value of cloud should be included in overall IT strategiesA Cloud-First approach for businesses in Europe and greater awareness of its power to transform business.Start-ups moving to the cloud require mechanisms to facilitate them as they evolve. Open source is a weapon for developers & identification of new strategically game-changing forms of organisations and innovative business models should be identified. Greater awareness of the cloud in the public sector required: security and trust are fundamental ingredientsMulti-stakeholder dialogue to increase commitment to transparency, openness and complianceGreater transparency & regulation of the cloud: Codes of Conducts; SLAs reflecting customer needs; Privacy: transparent personal data; Global solutions and not local – for regulationsGreater awareness of existing *open* standards (OCCI, CDMI) which are almost unknown in the business world - but EC2 and S3 are


…so do the European Commission

We need Trust, Regulatory Certainty and Openness

Cutting through the jungle of technical standardsCutting through the jungle of technical standardsStandardisation is a strong enabler for cloud computing, bringing confidence to both customers and investors. Developing model ‘safe and fair’ contract terms and conditions: SLAs Developing model ‘safe and fair’ contract terms and conditions: SLAs Cloud customers need a clearer understanding of SLAs that apply to a particular cloud service and how they will be managedA European Cloud Partnership to drive innovation and growth from the public sector A European Cloud Partnership to drive innovation and growth from the public sector The ECP brings together industry and the public sector to establish a Digital Single Market for cloud computing in Europe, part of the European Cloud Strategy.

The European Cloud Computing Strategy calls for the unleashing the potential of cloud computing in Europe calling for action in:

Key developments in the implementation of the EU Cloud Computing Strategy

• Identification of relevant standards (ETSI) for security, service level agreements(SLAs) and interoperability (Dec 13)• Objective catalogue of security certification schemes (ENISA) (Feb 2014)• Commitments to adhere to Data Protection rules (Code of Conduct) (Feb 2014)• European Cloud Partnership Vision Paper (March 2014)• Common terminology and metrics for SLAs and contract terms (Mid 2014)


Cloud and software research 2014/2015 budget of €125 million

European landscape - Investing in EU’s future today

11stst FP7 call FP7 call for software services and for software services and cloud computing cloud computing was launched in was launched in 20072007Since then 97 projects have received funding under the areas of software

engineering, Internet Services and cloud computing for a total of €365 million.

Explore cloud infrastructures and services & create tools and methods for software development Boost public sector productivity and innovation & competitiveness and promote growth and jobs throughout the UnionMaintain EU's leading position in research on cloud computing, software & servicesEstablish a trusted cloud for Europe Build a single market for cloud computing

OBJECTIVES

Accelerate the development and deployment of cloud computing & increase Europe’s Accelerate the development and deployment of cloud computing & increase Europe’s ability to design and deliver innovative Internet servicesability to design and deliver innovative Internet services


Success Stories & Business Value Cloud4SOA provides tools to support Cloud-based application developers with multiplatform matchmaking, management, monitoring and migration by semantically interconnecting heterogeneous PaaS offerings across different providers that share the same technology.

Launched Cloud Pier: An open source multi-cloud application manager for PaaS User can contrast & compare different platforms for their application in a fragmented market of difficult-to-compare cloud solutions. www.opencloudpier.org

Launched Cloud Pier: An open source multi-cloud application manager for PaaS User can contrast & compare different platforms for their application in a fragmented market of difficult-to-compare cloud solutions. www.opencloudpier.org

CumuloNimbo solved the issue of scalability of transactional cloud databases: now a cloud database can scale seamlessly to 100s or even 1000s of nodes in a fully transparent manner to the applications.

A startup was created by UPM (P.Coord) to commercialize the core project results. Working with one of top-10 banks in the world. Full product package to be release www.cumulonimbo.eu

Business Value

Mosaic Development of an open-source platform that enables application developers to select Cloud services according to their application needs.

Provides SMEs with a vertical solution which includes multiple open tools or resources that can be exploitable by any company. www.mosaic-cloud.eu

VISIONCloud: Architect and implement an infrastructure for the reliable and effective delivery of data-intensive storage services, facilitating the convergence of ICT, media and telecommunications.

Industrial partners engaged in exploitation plans, input from executives from IBM, TID, SAP www.visioncloud.eu

Business Value

Business Value

Business Value


Ongoing projects – European investment in improving the cloud

Federation - Bring together multiple resource providers to jointly provide services. Typically require a common framework such as OpenStack.XIFI, FELIX, ModaClouds, PaaSage and others

Software Engineering - Towards new software engineering methods that allow development of distributed and shared applications. First approaches generally model-driven. PaaSage, POLCA, Artist, CoherentPaaS, Harness and others

Automation & Adaptation - Most projects aim to automate the deployment and configuration etc. – typically within their respective contextPaaSage, Midas, Celar, SeaClouds, CACTOS and many others Resource Matching - Applications and services have specific requirements in terms of SLAs and behaviour. Configuring the available resources to meet these requirements. CACTOS, Panacea, CloudScale and others


CloudWATCH – 2013-2015Driving the uptake of cloud in

Europe

Accelerating and increase the use of cloud computing across the public and private sectors in Europe

Supporting international efforts on interoperability and portability

Multi stakeholder dialogue to increase commitmentMulti stakeholder dialogue to increase commitment

TransparencyTransparency ComplianceComplianceOpennessOpennessCloudscape Brazil, 20 October 2014, Rio de Janiero, Brazil

Building on support

CloudWATCH is giving pain relief

What users wantA. Monitoring, management

and transparencyB. Integration, open APIs,

open source C. Interoperability and

portabilityD. Business cases and proof

CloudWATCH delivers Recommendations for a more transparent

cloud Working towards an ecosystem of open

source services Unambiguous standards profiles for

interoperability and portability Use cases, best practice and advice for

trusted in the cloud

Consumer concerns* that are slowing down adoption of the cloud: Lack of control Lack of standardsLack of integration Lack of RoI

*GigaOM Consumer Survey 2013


CloudWATCH Achievements

Trust & SecurityCloud certification guidelines contributing to C-SIG groupOnline legal guidance Webinars on legal & security issues

The standards landscapeIdentification of best practices and landscape of standards through a coherent Reference Model Framework

Use casesOver 15 use cases analysed to identify user requirements and best practices for interoperability

Standard profilesOrganisation of future cloud plugfestsCloud standards, and profiles, are nothing without demonstrating interoperability

Supporting SMEsThe launch of the EU Cloud Scout Online tool to support SMEs to the cloud

A growing community400 content pieces on CloudWatchHUB.eu55 projects, 17 events, 600 followersOver 200 at Concertation meetings for EC

Endoresment from VP Neelie Kroes – “The EU-funded CloudWATCH project is actively promoting initiatives aligned with our cloud strategy: including Cloud Scout”


Greater transparency for users

Cloud Certification Guidelines & RecommendationsFindings

Insufficient transparency on certification process although transparency of security & privacy capabilities existFlexibility provided by few therefore do not meet changing requirements of user

RecommendationsTransparent certification schemes: Public administration procurement demands clear visibility of technical standards on which certification assessment is based. Importance of quality of assessment/auditAppropriate level & more transparency of detail on information security approachesSoft law supporting transparency: Policy makers to work on soft-law to foster transparency by supporting certification schemes that enable transparencyAssurance Certification schemes should provide scalability, flexibility & cost efficiency


Towards an ecosystem of open source services

EC-funded solutions make up small pieces of what could be a larger ecosystem of servicesTools which manage complex cloud environments can lead to greater transparency

Unambiguous cloud profiles for greater interoperability and

portability

Leveraging considerable expertise in standards development, implementation and testing over the past decade. Key role in shaping standards roadmaps for cloud computing.

CloudWATCH will provide a portfolio of European and international use cases covering technical requirements, policy and legal requirements, including Service Level Agreement management.CloudWATCH will develop common standard profiles and testing around federation of cloud services. Organising cloud plugfests to test interoperability

18

Europe: over a decade of standards development and implementation through R&D for distributed computing infrastructures

Why is this important?Why is this important?A profile on a standard clarifies in an unambiguous way how a standard has to be interpreted and implemented based on a specific use case.This overcomes ambiguities in specifications and the lack of real interoperability across different interfaces.

Best practices, use cases and advice for a trusted cloud

www.cloudwatchhub.eu@cloudwatchhub

Freedom in the Cloud

Freedom in the Cloud

Practical, independent advice on moving to the cloud

Practical, independent advice on moving to the cloud

How CloudWATCH is responding to consumer concerns

Showcasing European R&D driving the next wave of innovation & best practices

Showcasing European R&D driving the next wave of innovation & best practices

Legal tipsLegal tips Success storiesSuccess stories

Common standards profiling Practical guidance on relevant

standards Certification Schemes &

recommendations

How to move to the cloudHow to move to the cloud

Your CloudWatchhub

Increasing evidence:Use cases and success stories of using the cloud

Taking interoperability from a best practice to a common practice

A multi-stakeholder dialogue: increasing commitment to transparency, openness and compliance across all actors in the value chain.

A multi-stakeholder dialogue: increasing commitment to transparency, openness and compliance across all actors in the value chain.


http://www.cloudwatchhub.eu/

CloudWATCHhub.eu & European CloudScout

European CloudScout is a simple online tool provides European SMEs with tailored information and recommendations on their use of Cloud

“Cloud Scout is a simple tool to give small businesses the information to decide on how to use the cloud: taking account of their legal, organizational and technical needs. Cloud Scout is very welcome. I encourage any other initiatives aligned with our cloud strategy to come forward too. Indeed the EU-funded CloudWATCH project is actively promoting many of them: including Cloud Scout.”

The European Commissioner for the Digital Agenda, Neelie Kroes launched Cloud-Scout @ European Cloud Scout: SMEs to navigate to the cloud Event, 10 July 2014, Brussels

Originally developed by DsiN (Deutschland sicher im Netz) for GermanyThanks to CloudWATCH, CloudScout is currently available for Austria, Belgium (French & Flemish), Finland, Germany, Spain, United KingdomSince its launch Cloud Scout has been completed over 200 times by SMEs in Europe

www.cloudwatchhub.eu/cloudscout


EU CloudScout doesn’t only target SMEs but it also serves as a statistical tool for NTAs to assess the status of SME interest & maturity in cloud computing

Divided up in 3 parts:

Statistical Questions: size of the company, the industry it operates in, knowledge about cloud computing , rate development, consultancy on services availability & security supportQuestions related to requirements and expectations of cloud computing: foreseen benefits, expectations and obstacles in moving to the cloud, key concerns, inherent security measures Questions related to decision-making: what are the applications moved to the cloud, inherent security measures, user access , broadband requirements, provider preferences

14 questions for a secure transition

to the Cloud

14 questions for a secure transition

to the Cloud


9-10 March 2015Brussels, Belgium

“Cloud buzzwords abound. But do you get the big picture and more importantly, do you know when, why and how to move to the cloud? Cloudscape is legendary for bringing together the interested parties from all the technical constituencies to work on advancing the common knowledge on cloud computing.” - Joe Baguley, CTO EMEA,VMware

"The conversation around cloud has moved on from simple technology discussions to advanced business strategy and Cloudscape continues to reflect the increased sophistication surrounding the use of cloud." - Robert Jenkins, CEO, CloudSigma

Inspiration from top thought leaders, end-user perspectives, lightning talks & interactive discussions, live demos and application running, practical approaches to cloud adoption

Targeted audience of 150 experts, developers and end-users from Europe and around the world. Cloud providers and their future visions: Microsoft, Amazon, VMWare, CloudSigma, ATOS, Google Perspectives from Start ups and SMEs, R&D cloud solutions, Government and public administrations International policy dialogue to find a common ground – Brazil, Europe, India, US

www.cloudscapeseries.eu | @CloudscapeSerie | #cloudscapevii


http://www.cloudscapeseries.eu/

Quality people for real insights.

“Cloud computing, and related technologies such as big data, mobility, social, and the Internet of Things are transforming the spheres of business, society, government, and the economy.” - Joe Weinman, Top 10 Cloud Computing Leader & author Cloudonomics

"Under the draft General Data Protection Regulation, cloud providers will be directly responsible for the security of personal data. Does that strike the right balance? How will they deal with their new obligations?“ - Kuan Hon, Centre for Commercial Law Studies (CCLS), Queen Mary University of London

Sensors are getting to the point of being industrialised to commodity components that will capture and centrally store data through a "Sensor as a Service". If you're a start-up case I'd say 'you become what you disrupt‘ – Simon Wardley Leading Edge Forum

"By establishing a transparent value for commodity cloud services, businesses will be able to put a price on innovation.” – James Mitchell, Strategic Blue

How can we gain economically useful knowledge from big data generated at companies, through smart devices and sensors?

How can we use the cloud to turn big data into smart data for business innovation?

How can we put a price on the cloud which is fair for all?

How can we put a price on the cloud which is fair?


Vote the best Cloudscape Brazil Position Paper

#CloudscapeBrazil + positionpaper n°

THANK-YOU

Silvana Muscella, CEO, Trust-IT Services & Coordinator [email protected]@TrustITSiv

mailto:[email protected]

Session 314:00 – 15:30

THE CLOUD SERVICE MARKET: DEMAND & SUPPLY

PERSPECTIVESChair: Silvana Muscella

20/10/2014 Cloudscape Brazil 2014 26

Q1: Start-ups, SMEs and entrepreneurs are focus topics both in Brazil and Europe. Can you provide an example of how has using cloud helped your business?Q2: How cna we raise greater awareness of the benefits of cloud for business?Q3: How can we bridge Start-up Europe and Start-up Brazil?Q4: What practical tools available in Europe could help Brazil make a better transition to the cloud?Q5: How can both Europe and Brazil benefit from business models that are better suited to today’s market demand?

20/10/2014 Cloudscape Brazil 2014 27

Session 3

cloudwatch & cloudscout - enabling cloud adoption silvana muscella, ceo, trust-it services &...

Documents

cloud monitoring

brazil slide

cloud computing growth

cloudrelated jobs

public cloud beta production

proof cloudscape brazil

cloud computing eu key

cloudwatch slide