cloud computing vision or reality

Vision or RealityCloud Computing

19-01-2012Your business technologists. Powering progress

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture

1Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGridare registered trademarks of Atos SA. June 2011 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.

The ContextBuzzword + hypeown convenience (even us)Cloud is young and complex conceptlack of historyit is still changingMarkets = non-additive ecosystemsdynamic, complex and interrelated credible/workable comparisons?everyone claims to be a leader2Conditions of too much uncertainty


Our journey 3http://www.flickr.com/photos/esparta/4111703709/


The Foundations Definition4The Transition of the IT Industry from a Product-based to a Service-based Economy

What it IS Cloud ComputingSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi


The Foundations Definition5What it IS NOT Cloud ComputingSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi The Transition of the IT Industry from a Product-based to a Service-based Economy

IaaS, PaaS or SaaSVirtualization +Data Center AutomationRebranding what we currently doOutsourcing

It isnot!


The Foundations Definition6EconomyProductivityInfraestructureArchitectureSecurityDeliveryEconomies of ScalePay-per-useCompetitionMarketAutomationRapid ProvisioningSelf-ServiceSimplicityAgilityElasticityOn-DemandDesigned for FailureScale-OutResource-PoolsBuilt-to-StockComponentsConvergenceCommoditiesMulti-TenancyEssential Characteristics

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization7It is the Life Cycle of any Object and/or Business Activity

Innovation

Custom Built

Product

CommodityCertaintyUbiquityComoditization

ServicesUtilitiesSource: http://web.me.com/swardley/Site/BP180211Cycle.jpgSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization8Examples The Electricity

CertaintyUbiquity

Wollaston (1821)

Hippolyte Pixii (1830)

National Grid

Westinghouse (1890)Source: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization9Examples The Journalism

CertaintyUbiquity

Towncrier

Printed Press

Twitter

Blogs

Television

RadioSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization10Examples The CRM

CertaintyUbiquity

Customer Lists (80s)

Marketing Databases (80s)

Siebel (1994)

SalesForce.com (2002)Source: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization11Examples The IT Infrastructure

CertaintyUbiquity

Z3 (1941)

LEO (1949)

IBM 650 (1954)

Commoditized HW

Amazon EC2Source: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization12 a transition, an evolution

Innovation

Custom Built

Product

CommodityCertaintyUbiquity

ServicesUtilities

as a Product as a ServiceSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization13 driven by market competition

CertaintyUbiquityDemand for New StuffDemand CompetitionImprovements on Current StuffOffer Competition

Funcionality++Ubiquity++

Source: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization14 wich splits markets among Leaders and Followers


WeCompetitorsCompetitiveDisadvantageSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization15 so that we dont really have a choice

CertaintyUbiquity

WeCompetitors but keep up with changesRed Queen HypothesisLeigh Van Valen (1973)Source: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization16 but fosters Innovation through Creative Destruction & Componentization

CertaintyUbiquityValue ErosionCreative DestructionJoseph Schumpeter, 1942ComponentizationHerbert Simon, 1973Enables & AcceleratesNew InnovationsSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization17The Innovation Cycle: examples outside.in

CertaintyUbiquityCreative DestructionComponentization Steven Johnson launched outside.in with 60K $ from a private investor It would have costed 50M $ just 5 years before What Would Google Do?Jeff Jarvis (2009)+834%Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization18The Innovation Cycle: examples the rise of Search Engines

CertaintyUbiquity

Search Engines

Commoditized HW

National Electrical Grid

Internet

Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization19It changes consumption expectations

CertaintyUbiquity

+ Efficiency+ ConsumptionThe Jevons ParadoxWilliam Stanley Jevons (1865)Technological progress that increases the efficiency with which a resource is used tends to increase the rate of consumption of that resource< Cost/Unit+ Units Consummed> Global ExpenditureSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization20 changing our current structural limits too

ProjectsImportance

Current IT LimitsUnmetDemandSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization21IT becomes a Cost of doing Business, rather than a Strategic Asset

CertaintyUbiquity

Volume MarketValue MarketSource: http://web.me.com/swardley/Site/BP180211Cycle.jpghttp://www.nicholasgcarr.com/articles/matter.html... as they become ubiquitous - they become commodity inputs. From a strategic standpoint, they become invisible; they no longer matterIT Doesnt MatterNicholas Carr (2003) there is no direct relation between spending on computers, profits or productivityThe Business Value of ComputersPaul Strassmann (1990)http://www.infoeconomics.com/business-value.phpSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization22In fact, Cloud Computing is about Balancing Risks and Opportunities

DecisionSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture The Foundations Commoditization23 but just remember

CertaintyUbiquity

WeCompetitors we dont really have a choice but keep up with changesRed Queen HypothesisLeigh Van Valen (1973)Source: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg


Market Environment General Outlook24The same way the Transport Industry delivers people and things

Private vs. PublicPrice vs. Features (Flexibility / Agility / Security)


Market Environment General Outlook25 the IT Industry will do it too

Private vs. PublicPrice vs. Features (Flexibility / Agility / Security)* VPC: Virtual Private Cloud


Market Environment General Outlook26 though we are still in the early stages of adoption Private CloudHostedVPCCommunity CloudXaaS


Private CloudHostedVPCCommunity CloudXaaS

Market Segment / Business Activity / Service TypeCustomer/Company ProfileCountry(s)/Location(s)Market Environment General Outlook27Adoption is a complex, multidimensional phenomenon


Market Environment General Outlook28 and every Business has its own Technology Mix Private CloudHostedVPCCommunity CloudXaaSCompany ACompany BCompany CCompany DCompany ACompany BCompany CCompany DCompany ACompany BCompany CCompany DCompany ACompany BCompany CCompany D


Market Environment General Outlook29 evolving with time, in line with each Business Strategy (hopefully)Private CloudHostedVPCCommunity CloudXaaS

Company ACompany BCompany CCompany DCompany ACompany BCompany CCompany DCompany ACompany BCompany CCompany DCompany ACompany BCompany CCompany D


Market Environment General Outlook30... so, there is room for everything!...The same way IT is an heterogeneous environment today our experience with Cloud Services is and will be increasingly Hybrid!http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/ what we dont know is the internal composition for our own context/market

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Market Environment Decomposing Adoption31Projection exercise Company Size, Delivery Type & Adoption RateWarning: Research Tool!2011201220132014201520162017201820192020SaaSPublic

PaaSPublic

Private

IaaSPublic

Private

QQQQMobilityVerticalsQ

SaaS

M

PaaSMLSaaS/PaaSVerticalsQ

MProjectsPoCsQ

M

CapacityVerticals, VDILVirt2IaaSDCiaB, VDIDCiaBQ

Q

M

VerticalsML

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture 2011201220132014201520162017201820192020SaaSPublic

PaaSPublic

Private

IaaSPublic

Private

Market Environment Decomposing Adoption32 but cross-service interactions can accelerate adoption Look-out!

Warning: Research Tool!

Third Parties can also start activities in the Cloud because of interactions with you!


PaaSPublic

Private

IaaSPublic

Private

Market Environment Decomposing Adoption33 but uncertainty is everywhere non linear behavior + high deviation

~20%~50%Warning: Research Tool!


PaaSPublic

Private

IaaSPublic

Private

Market Environment Decomposing Adoption34Bottom line: talking about Cloud Adoption is meaningless

There are no diseases, but patientsAnalyze and speak about your own context/market: strategically & tactically

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Market Environment Looking forward35The Cloud is a Building Block of the Future Gartnerhttp://cloudcomputing.sys-con.com/node/1939920

5 year projection 10 year projection

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Market Environment Looking forward36The Cloud is a Building Block of the Future Gartnerhttp://cloudcomputing.sys-con.com/node/1939920

5 year projection 10 year projection Internet of ThingsM2MNFCBig DataAnalyticsBusiness IntelligenceMobilityB2BB2CBYOC

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Market Environment Looking forward37The Cloud is a Building Block of the Future Atos LookOut Radars

http://lookout.atosconsulting.com/radars/

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Market Environment Looking forward38The Cloud is a Building Block of the Future Atos LookOut Radars

http://lookout.atosconsulting.com/radars/

Context-AwareSmart ObjectsUbiquitous ConnectivityCrowdsourcingWearable ComputingRoboticsDigitally Connected SocietyZero Tolerance


Market Environment Looking forward39IT Industry growth model Less Bodies = Services++ & Technology++

Time

Cloud ComputingOutsourcing / ServicesProfessional Services


Market Environment Looking forward40http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/Cloud Service Delivery can provide the cost efficiencies that we all needBut!: we also need have to get ready for a post-crisis context growth in a systemic crisis context are you kidding me?


Market Environment Looking forward41http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/ just do things differently to obtain better results (hopefully) A different mindset can make the magic happenNot IT Surgeons any more! Lets embrace the Power Shovel!


Technology Market roles42The Cloud Computing SphereConsumersService ProvidersTechnology Providers

System Integrators


Technology Market roles43Consumers Substantially different? Not really You already (should) do ithttp://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/ they get the benefits:simplicity, agility, speed & cost effectiveness but maturity will always be our duty: SLAs, Security, Automation, Governance, not a problem, just an opportunity!

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Technology Market roles44Lets talk about the details: lets talk about Technology ;-)

http://www.flickr.com/photos/vgb-studios/6605420695/sizes/l/in/photostream/Service Providershttp://www.flickr.com/photos/vgb-studios/6605437513/sizes/l/in/photostream/http://www.flickr.com/photos/vgb-studios/6605408553/sizes/l/in/photostream/System IntegratorsTechnology Providers

They also have to know!


Technology A Technical Architecture Perspective45

Cloud(Enterprise Architecture)Cloud Infrastructure ServicesPresentationApplicationPersistencevAppPresentationApplicationPersistencevAppPresentationApplicationPersistencevAppContainerized DesignUnchanged Application DesignsUnderlying scale-out Infrastructure

Cloud ArchitectureRAIN* DesignScale-outDesigned for Failure at the Application LevelStack of Commodity ComponentsIts Services what drive Designs, not the opposite EA wont disappear

Layered DesignLimited Scale-outDesigned for Failure at the Infrastructure LevelEA*

Containerized DesignSSO* + Integrated BSS* & OSS*Fabric Computing* RAIN: Redundant Array of Inexpensive Nodes* EA: Enterprise Architecture* SSO: Single Sign-On* OSS: Operational Support Services* BSS: Business Support Services


Technology A Technical Architecture Perspective46Different worlds different Business Strategies

Cloud(Enterprise Architecture)

Cloud ArchitectureCheap TechnologiesCommodity DC* + HW + OSS*Ad-hoc Applications & InfrastructureSkilled Teams + New/Evolved ProcessesDevOps: boundaries gets blurred Service-based AutomationInfrastructure semantics can be ignoredBusiness-oriented semantics!Costly!Enterprise DC* + HW + COTS* LayersIncreasingly bigger with Time & Scale!IT Investment ProtectionSkills + Engineering Patterns & PracticesVirtualization + New/Evolved ProcessesInfrastructure-based AutomationInfrastructure semantics matterInfrastructure-oriented semanticsVirtualization silos* OSS: Open Source Software* COTS: Commercial Of The Shelf* DC: Data Cener


Technology A Technical Architecture Perspective47

Commodities dont care about Feature DifferentiationCommodity DC + HW + OSSIaaS dont care about Feature Differentiation on COTSMultivendor IaaS standardize APIs on commonalities; (i.e: OpenStack)Cloud(Enterprise Architecture)Cloud ArchitectureDifferent worlds different Business StrategiesWhy invest in Products for Features that we will never use?


Technology A Technical Architecture Perspective48The World is not static Enterprise Apps consume new Tech on Upgrade

Layered DesignEA

Technology BuildersEA Solutions will, eventually, became SaaS


49InfrastructureService/ApplicationWorld of ProductsWorld of CodeSaaS/BPaaSIaaSSystems IntegrationManaged ServicesStructuralRiskMapStandard TransportsInfrastructureSemanticsAd-hoc DataTransformationsInformationSchemasSemanticMappingsDataFormatsVertical Industry InformationBrokers/ExchangersProductBehaviorsInfrastructureProducts/Services+-Hard-codedMappingsProduct SettingsWeb ServicesCodeLaborIntensiveTechnologyIntensiveMix of Technologyand LaborScriptsArchitecturePatternsTechnology A Technical Architecture PerspectiveLock-in Risks not structurally differential: the ecosystem is just biggerNot everything is equally risky!Divide and Conquer!


50Technology A Technical Architecture Perspective

OrchestrationElement ManagementBPM*Workflow & ProcessAutomationIt doesnt exist a clearly Functional Frontier for each Technology Domain!* BPM: Business Process ManagementLock-in Risks not structurally differential: the ecosystem is just bigger

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture 51

* CSA: Client/Server Architecture

EA

CSA*

Legacy Systems

An Appliance Strategy can simplify EATechnology A Technical Architecture PerspectiveLock-in risks are not structurally differential: the ecosystem is just biggerEvery component evolves and changes with time!


52http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/

http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/

Technology A Technical Architecture Perspective* OSS: Open Source SoftwareLock-in risks are not structurally differential: the ecosystem is just bigger




Explosion of Data Persistence Services Massive scale-out/elastic semanticsTechnology A Technical Architecture PerspectiveMitigation: OSS*; Engineering patterns; Technology ubiquity degree; vendor selection* OSS: Open Source SoftwareLock-in risks are not structurally differential: the ecosystem is just bigger


54Subsystem Map for Hybrid, Multi-Cloud, and Multi-Technology Environment* SAL: Service Abstraction/Adaptation Layer* ESB: Enterprise Service Bus* EAI: Enterprise Application IntegrationSAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*ESB*/EAI*Technology A Technical Architecture Perspective


55It is a (complex) Cloud Ecosystem has his own Life Cycle SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL*SAL** SAL: Service Abstraction/Adaptation Layer* ESB: Enterprise Service Bus* EAI: Enterprise Application IntegrationESB*/EAI*

Evolves with time asynchronously !Technology A Technical Architecture Perspective


56 fortunately, there are different Priorities, Risks, Efforts & MaturitySALSALSALSALSALSALSALSALSALSALSALSALSALSALSALSALSALChanges with every Customer and Service Provider! Technology A Technical Architecture Perspective There is no single or right answer!


57Customer Requirements are/should be a World of Terms & Conditions

Service ProviderThe risk of new customer-based silos is very real Difficult to achieve standardization, industrialization and further InnovationTechnology A Technical Architecture Perspectivenot a World of RFPs*!* RFP: Request for Proposal


58Opening to a wider landscape A complex ecosystem of federated services

Technology A Technical Architecture PerspectiveA federation of live componentsA (eco)system by itselfComplexity evolves Asynchronous with time!Asynchronous & chaotic behaviorComplex & heterogeneous in nature


59The asynchronous ocean of Cloud orchestration complexity Customers (C)Service Providers (S)Countries/Regions (R)

Potential Complexity = C * R * STechnology A Technical Architecture Perspectivehttp://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/


http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/

60 it is, actually, a multi-level mesh

Technology A Technical Architecture Perspective



61 it is, actually, a multi-level mesh

Business transparency is key!Technology A Technical Architecture Perspective


http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/Choreography Domain62 and a multi-domain one

Orchestration DomainOrchestration DomainOrchestration DomainIt has impact on contracts, customer expectations and UX*!* UX: User eXperienceTechnology A Technical Architecture Perspective

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture 63 fortunately, not every relationship matters the same

PaaSSaaS/BPaaSConsolidated Command & Control + Read-only Billing Infrastructure SemanticsConsolidated Command & Control for certain Application DomainsConsolidated Read-only BillingService SemanticsConsolidated Command & Control + Read-only Billing Infrastructure SemanticsConsolidated Command & Control + Read-only BillingInfrastructure + Object SemanticsConsolidated C&C* for more App Domains PublicConsolidated Command & Control + Read-only Billing Infrastructure SemanticsPrivateIaaS

Unified Billing (?)Unified Service Desk ExperienceC&C* Run-time Advisor***Unified Read-only Service DashboardUnified Read-only Risk/Audit DashboardService Benchmarking

Unified Billing (?)Unified Read-only Business Dashboard**Unified Read-only Service DashboardC&C* Run-time Advisor***Unified Read-only Risk/Audit DashboardService BenchmarkingHybrid* C&C: Command & Control** Requires Application Instrumentation + Integration*** Requires Run-time Analytics

Unified Billing (?)Unified Read-only Business Dashboard**Unified Read-only Service DashboardC&C* Run-time Advisor***Unified Read-only Risk/Audit DashboardService BenchmarkingNow!Warning: Research Tool!Technology A Technical Architecture PerspectivePrioritization + read-only aggregation


64http://www.flickr.com/photos/duncanh1/5471899402/sizes/l/in/photostream/Lets recap!

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture 65

Innovation

Custom Built

Product


ServicesUtilitiesSource: http://web.me.com/swardley/Site/BP180211Cycle.jpgSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Lets recap The FoundationsCloud Computing it is about the commoditization of the IT Industry

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Lets recap The Foundations66Cloud Computing it is about the commoditization of the IT Industry

Innovation

Custom Built

Product


ServicesUtilitiesSource: http://web.me.com/swardley/Site/BP180211Cycle.jpgSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi XaaS is now possible because many IT Activities have entered a Commodity Stage

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Lets recap The Foundations67It is driven by Market Competition


Funcionality++Ubiquity++

Source: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Lets recap The Foundations68 and though it is about Balancing Risks and Opportunities

DecisionSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Lets recap The Foundations69 we dont really have a choice


WeCompetitorsCompetitiveDisadvantageSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Lets recap The Foundations70Cloud Computing fosters innovation

CertaintyUbiquityValue ErosionCreative DestructionJoseph Schumpeter, 1942ComponentizationHerbert Simon, 1973Enables & AcceleratesNew InnovationsSource: How Cloud Vendors lie to you and How they steal your moneySimon Wardley. IPExpo, London. Oct 13, 2009.http://bit.ly/y2SCoi Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg

| 19-01-2012 | Carlos Veira Lorenzo Spain | Managed Services | Innovation & Architecture Lets recap The Foundations71In fact, it is a Building Block of the Futurehttp://cloudcomputing.sys-con.com/node/1939920

5 year projection 10 year projection Internet of ThingsM2MNFCBig DataAnalyticsBusiness IntelligenceMobilityB2BB2CBYOC


Lets recap Market environment72the IT Industry is growing and getting restructured

Private vs. PublicPrice vs. Features (Flexibility / Agility / Security)


Lets recap Market environment73There is room for everything!... our experience with Cloud Services is and will be increasingly Hybrid!http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/ but we dont know the internal composition for our own context/market


PaaSPublic

Private

IaaSPublic

Private

Lets recap Decomposing Adoption74In fact, talking about Cloud Adoption is meaningless

There are no diseases, but patientsAnalyze and speak about your own context/market: strategically & tactically


Lets recap Looking forward75http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/Cloud Service Delivery can provide the cost efficiencies that we all need because we also need have to get ready for a post-crisis contextIn a systemic crisis context


Lets recap Looking forward76http://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/ just do things differently to obtain better results (hopefully) A different mindset can make the magic happenNot IT Surgeons any more! Lets embrace the Power Shovel!


Lets recap Technology77Different roles ConsumersService ProvidersTechnology Providers

System Integrators they all need have to know, though for different reasons


Lets recap Technology78Consumers Substantially different? Not really You already (should) do it they get the benefits:simplicity, agility, speed & cost effectiveness but maturity will always be our duty: SLAs, Security, Automation, Governance, http://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/ not a problem, just an opportunity!


Lets recap Technology79

Cloud(Enterprise Architecture)Cloud Infrastructure ServicesPresentationApplicationPersistencevAppPresentationApplicationPersistencevAppPresentationApplicationPersistencevAppContainerized DesignUnchanged Application DesignsUnderlying scale-out Infrastructure

Cloud ArchitectureRAIN* DesignScale-outDesigned for Failure at the Application LevelStack of Commodity ComponentsThere are different Design Patterns when building Cloud Services

Layered DesignLimited Scale-outDesigned for Failure at the Infrastructure LevelEA*

Containerized DesignSSO* + Integrated BSS* & OSS*Fabric Computing* RAIN: Redundant Array of Inexpensive Nodes* EA: Enterprise Architecture* SSO: Single Sign-On* OSS: Operational Support Services* BSS: Business Support Services


Lets recap Technology80There are different Design Patterns when building Cloud Services * RAIN: Redundant Array of Inexpensive Nodes* EA: Enterprise Architecture* SSO: Single Sign-On* OSS: Operational Support Services* BSS: Business Support Services

Dont take the Easy/Fearful Path! just do what it takes: look at your Business and adjust your IT Strategy


81Lets recap Technology

OrchestrationElement ManagementBPM*Workflow & ProcessAutomationNot everything is equally risky!* BPM: Business Process ManagementLock-in risks are not structurally differential: the ecosystem is just biggerDivide and Conquer!




it is usually the price/elasticity structure what traps you!Lets recap TechnologyNo mysteries, but traditional lock-in mitigation techniques* OSS: Open Source SoftwareLock-in risks are not structurally differential: the ecosystem is just bigger


83Many subsystems, but not all of them are equally important SALSALSALSALSALSALSALSALSALSALSALSALSALSALSALSALSALLets recap Technology there is no single or right answer!



84It is, actually, an ecosystem: a complex a multi-level, multi-domain mesh

where transparency is key!Lets recap Technology with impact on contracts, customer expectations and UX*! but, fortunately, not every relationship matters the same

* UX: User eXperience


85The risk of new customer-based silos is very real

Service ProviderCompetition requires freedom for further InnovationLets recap Technology it is a World of Terms & Conditions, not a World of RFPs*!* RFP: Request for Proposal


Everyone has the challenge even us!86It requires continuous self-reinvention

Complete and Solid Portfolio but, this is not about Marketing Internal Transformation++Maturity++ Cultural Revolution++


ThanksFor more information please contact:Carlos Veira [email protected]: @cveira+34 695 671 417

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