Cloud Computing

August, 2015

© 2010 IBM Corporation

®

What do we do?

C. A. M. S. “The nexus of forces”

IBM’s Strategic Imperatives

IBM Strategic Imperative Revenue Mix Revenue Growth vs Market

© 2010 IBM Corporation8

There are three ways to deliver IT capabilities

Software, hardware, & networking

Pre-integrated systems & appliances

Providedas a service

Cloud computing is a new model for delivering and consuming IT capabilities

© 2010 IBM Corporation9

What is different about cloud computing?

Service Management

SoftwareHardware Storage Networking

With Cloud Computing

Without Cloud Computing

• Enhanced availability

• On the network

• Standardized services

• Automated management

• Virtualized resources

• Rapid scalability

• Location independent

Service Management

Workload A

Service Management

Workload A

Service Management

Workload A

Workload A Workload B Workload C

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IBM Global Business Services

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Cloud helps address the challenges using virtualization, standardization, and automation.

Cloud computing helps overcome IT challenges

© 2010 IBM Corporation11

EnterpriseData Center

There is a spectrum of deployment options for cloud computing

1) Private Cloud

2) Managed

Private Cloud

3) Hosted

Private Cloud4) Community Cloud Services

5) PublicCloud Services

EnterpriseData Center

3rd partyoperated

Enterprise

3rd partyhosted &operated

PrivateCloud

ManagedPrivate Cloud

HostedPrivate Cloud

Enterprise A

Enterprise B

Enterprise C

User 1

User 2

User 4

User 3

Private PublicHybrid

Key features•Scalability•Automatic/rapid provisioning•Chargeback ability•Widespread virtualization•Security

Key features

•Scalability•Automatic/rapid provisioning•Standardized offerings•Consumption-based pricing.•Multi-tenancy

Key features• Internal & external

services integrated• Functions allocated to

based on requirements, business needs, architecture etc

Shared Cloud Services

Public Cloud Services

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Customers are choosing a variety of cloud models to meet their unique needs and priorities.

Private CloudOn or off premises cloud infrastructure operated solely for an organization and managed by the organization or a third party

Public CloudAvailable to the general public or a large industry group and owned by an organization selling cloud services

Hybrid CloudTraditional IT and clouds (public and private) that remain separate but are bound together by technology that enables data and application portability

Traditional ITAppliances, pre-integrated systems and standard hardware, software, and networking

Cloud delivery models

© 2015 IBM Corporation13

FlexibilityFlexibility

Different delivery models

Off-PremiseDedicatedOn-Premise

Traditional IT

Hybrid

Description

Cost Model

Service

Private/Public

Dedicated systems in customers data centre.Bespoke and highly customised to application needs.

$$$$Customer owned.Customer operated.High Capex/ High Opex.Long term commitment.

High SLAs.99.999 availability.Custom security.Behind customer firewall.

Always private

Dedicated cloud in customers data centre.Highly automated, pattern based, tuned for workloads.

$$$Customer owned.Customer operated.High Capex/Medium Opex.Mid term commitment.

High SLAs.99.999 availability.Standardised security.Behind customer firewall.

Always Private

Combined on-premise and off-premise cloud systems. Includes off-premise private Cloud. Highly standardised build, some parts run by service provider.

$$Partial customer ownership.Mostly service provider operated.Med Capex/Medium Opex.Short term commitment.

High SLAs.99+ availability.Standardised security.Requires good network and security.

Can be private or public

Public cloud infrastructure run off premise by service provider. Commodity resources defined by the service provider. Catalog based services.

$Provider owned.Provider operated.Full Opex model.No/short term commitment. PAYG.

Medium SLAs.98+ availability.Relies upon provider security and trust.

Likely to be public, but can have dedicated private cloud at off-premise service provider.

© 2015 IBM Corporation14

Hybrid delivers benefits beyond only public or private cloud models

Reduce costs and maximise existing IT investments.• Data centre and infrastructure reused alongside flexible public cloud.

Business agility, scale quickly to respond to business events.• Move quickly increasing workloads to off-premise Clouds.

Maintain control through application lifecycle.• Single point of control of IT infrastructure resources, consumption and usage

Maintain visibility of important workloads.• Workloads placed based on service requirements

SharedOff-Premise

DedicatedOn-Premise

Traditional IT

Hybrid

Flexibility & Resilience

Regulated Workloads

ProductionUser Data

Low-costcommodity

Test/DevAnonymised Data

Performance without

commitment

Pre-Production/TestAnonymised Data

Enterprise classRegulated Workloads

ProductionUser Data

© 2015 IBM Corporation15

Data centre prioritised for high-availability

production workloads with service mgmt

Low priority workloads moved

externally

Lower investment in fixed data centre

assetsITIL managed

Burst at peak workload to low cost commodity provider

Dev

Test - SIT

DevNo commitment Pay as you go -

commodity

Long term flexibility with external

Dedicated Private

Exploit unused production capacity

Development SCM Build SIT UAT Prod

Application Lifecycle

Time

Adopting hybrid lowers costs while maintaining service levels

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“Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (such as servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”

National Institute of Standards and Technology

What is cloud computing?

1. Ubiquitous network access2. Resource pooling3. Rapid elasticity4. Measured service5. Self-service

5Characteristics

3Service Models

3Delivery Models

1. Public Cloud2. Private Cloud3. Hybrid Cloud

1. Infrastructure as a Service (IaaS)2. Platform as a Service (PaaS)3. Software as a Service (SaaS)

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Networking Networking Networking Networking

Storage Storage Storage Storage

Servers Servers Servers Servers

Virtualization Virtualization Virtualization Virtualization

O/S O/S O/S O/S

Middleware Middleware Middleware Middleware

Runtime Runtime Runtime Runtime

Data Data Data Data

Applications Applications Applications Applications

Traditional On-Premises

Infrastructureas a Service

Platformas a Service

Softwareas a Service

Clie

nt M

anag

esVendor M

anages in Cloud

Vendor Manages in Cloud

Vendor Manages in Cloud

Clie

nt M

anag

es

Clie

nt M

anag

es

Customization; higher costs; slower time to valueCustomization; higher costs; slower time to value

Standardization; lower costs; faster time to valueStandardization; lower costs; faster time to value

Cloud Service Models

IBM SoftLayer IBM Bluemix

®

Pizza Service Models

The following diagram shows the cloud service models.

Cloud service models (1 of 2)

Infrastructure as a Service (IaaS)

In IaaS, you outsource the hardware. In such cases, it is not just the computing power that you rent; it also includes power, cooling, networking, and cloud storage. When you choose to run your applications at this cloud service level, you are responsible for everything on the stack that is required to operate above it.

Platform as a Service (PaaS)In the middle, we have Platform as a Service, or PaaS. At this service level, the vendor takes care of the underlying infrastructure for you, giving you only a platform with which to build and host your application(s).

Software as a Service (SaaS)Software applications that are available only over the internet, fall into the Software as a Service category, or SaaS. The simplest example to understand is email.

Cloud service models (2 of 2)

© 2015 IBM Corporation21

What are the drivers for Cloud?

Improve IT efficiencyto lower costs

Accelerate new business solutions

to improve time to value

Simplify cloud transformations

for agility and cost effectiveness

by 2015

90% plan to implement cloud70% of IT

* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966

operating costs in 2014 will be for management and administration

29%

1996 2014

70%

* IBM GBS 2011 IBV Study, “The power of cloud: driving business model innovation

From a commissioned study conducted by Forrester Consulting on behalf of IBM

deploy late

34% of new IT Projects

Server mgmt & admin costs

New server spending

Power & cooling costs

© 2015 IBM Corporation22

Cloud can scale operations to address marketplace dynamics and speed time to market

Cloud uses near-real-time scaling to flexibly respond to planned and unplanned spikes—while supporting security and compliance

Reduction in operating costs

The ability to keep pace with a growing customer base efficiently and cost-effectively

Improved customer satisfaction

reduction in setup time4improvement in server provisioning time4

Minutes to provision servers, down from two months4

99% 99%4 Based on IBM client experience.

© 2015 IBM Corporation23

Cloud’s Business Enablers

Social Media

Mobility

Hyper-connectiv

ity

Big Data

2

1

6

5

4

3

Clouds Six potentially “game-changing” business enablers

Cost Flexibility•Shift CAPEX to OPEX•Scale costs to volumes•PAYG options

Business Scalability•Rapidly scale up/down in response to events•Scale on-prem resources for efficiency

Business Agility•Speed to market (months > days)•Quickly adapt to business changes

Ease of consumption•Self service•Lower the barrier to consumption

Eco-system Connectivity•Strategically reinvent customer relationships•Access new services that improve business processes

Differentiation & Specialisation•Context-driven Variability•User-defined experiences•Increases relevance

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Demos

1. Softlayerwww.softlayer.com

2. Bluemixhttp://bluemix.net

Global footprint

Superior performanceFlexibility to fit YOUR needs

Full control of your environment

India

ChinaTokyo

Hong Kong

Singapore

Melbourne

Seattle

San Jose

Los Angeles

Mexico City

Denver

Chicago

Dallas

Houston

TorontoMontreal

BRAZIL

New York City

Washington D.C.

Miami

London Frankfurt

Amsterdam

Paris

Sydney

Atlanta

Data center and Point of Presence

New Data centers in 2014

Network Point of Presence

21,000 leading-edge customers

Social

Software as a Service Mobile & Communications

Marketing and Digital Media

EnterpriseHosting & Service Providers

Games and Entertainment

Platform as a Service

Bump Voxer Instapaper Yelp

IBM Bluemix

Es un ambiente de Plataforma como Servicio (PaaS)con base en estándares abiertos (Cloud Foundry)para construir, ejecutar y administraraplicaciones en la nube.