cloud and the channel- a perfect storm?
DESCRIPTION
Some people have said that the Cloud represents a "Perfect Storm" for the Channel. What is making that storm happen and where is the space for the Channel? To get to grips these changes we need to understand what are the drivers behind the technological and business model changes that are affecting the industry today. How do they influence what the Channel has been doing and what does it need to do to change? Justin will share insight and experience from over 7 years in the channel before spending the last 5 years at Cloud vendors. This will help you understand where the industry is going and why, as well as the actionable things the channel can do to retain it's place in the ecosystem.IAMCP European Leadership Summit KeynoteInternational Association of Microsoft Channel PartnersTRANSCRIPT
Analyst Blogger
Community Manager
Where I Work
How the ProblemUsed to be Solved…
Approaching 1m users
Channel:Lions Den?
Joachim S. Müller
Cloud, Cloud, Cloud, Cloud, Clo
nyoin
Thanks for coming today
Yume Photo
Cloudis Growing
Noah Sussman
Let’s Dig into WHYBusinesses Are Buying
castle79
What’s Driving The Growth?
Remember theSubprime Crisis?
Esthr
It’s When These Guys “Bought” houses
theeruditefrog
Get The Basics Right
Zhang Erning
Who’s Using Cloud Internally?
Meer
Who’s NOT Using Cloud Internally?
Meer
Who’s Selling Cloud Today?
Meer
Who’s NOT Selling Cloud Today?
Meer
Eating Your Own Dog Food?
the justified sinner
Or, Drinking Your Own Champagne?
ivan rozas
William Vambenepe
SPI Stack
IaaS: Infrastructure as a Service
IaaS ROI is aboutUtility Premium
Learn The Ten Lawsof Cloudonomics
markwainwright
Cloudonomics + SecurityDefine Private Cloud
Drewski2112
cronewynd
And Also Therefore Hybrid Cloud
PaaS: Platform as a Service
SaaS: Software as a Service
SaaS: Software
2009 = 36%
US Cloud Adoption:
2010 = 56%
US Cloud Adoption:
70%
US Businesses Considering Adoption:
64%
UK Businesses Considering Adoption:
2010 Hype Cycle
2010 Hype Cycle
Double Edged Sword?
Willemvdk
terren in Virginia
Perfect Storm Approaching?
To Op-Ex
Lars Plougmann
Towards Business
Andrew Coulter Enright
Unclear where channel adds value?
I understand…
Yume Photo
2010 Hype Cycle
“A "SaaS first" policy is being enacted in the
majority of small and midsize businesses”
Feb 2010
But Cloud is complicated…
bandini's.on.fire
Businesses aren’t Greenfield sites
Robert Crum
Business Processes
Business Models
juhansonin
IT Architecture
peterjroberts
All Needs Integration
Politics
UK Parliament
Multiple Vendors
jurvetson
Means Pro Services EssentialCraft Australia
Sticks…
miletbaker
Reliant on Product? (h/w or s/w) must rethink
phil_g
Or be replaced
busy.pochi
Carrots!
color line
Vendors can’t meet Customer requirements on their own
markwainwright
Immature Cloud Partner Ecosystem + Skills
surlygirl
Cloud Pro Services is $560m in Europe Today
trustypics
Noah Sussman
Growing to $8.2bn in 2015
Management + Integration Will remain a challenge
vancouverfilmschool
Up to 25% of Outsourcing Contracts will be Cloud PS
asparagus_hunter
Cloud is not Plug and Play
Slack pics
Preparation is essential
cliff1066™
Or face irrelevance…
.reid.
What’s next?
katrinalopez.
You must be Educating
Cloud= Evolution + Revolution
bucklava
Construct your portfolio:Cloud Services Brokerage
Noah Sussman
Gartner: CSB = Largest Revenue Growth Area
Must have experience to add value
Meanest Indian
trustypics
Cloud Revenue: 6 Tips
el clinto
Just because Customers could
kate e. did
How can you dip your toes?
Gary Denness
Run Perpetual like a Cash Cow?
Trust but Verify
“You have to dive in to learn
the lessons”
Mark Brewer, CIO
© gapingvoid
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