WHY YOUR BANK SHOULD HAVE A CLOSED REWARDPORTAL?

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© 2014 ISPG Technologies FZ LLC.

WHAT IS A CLOSED REWARD PORTAL?Closed reward portal is an intelligent platform crafted to facilitate engagement

between Bank, Customer and Merchants for their mutual benefits. This portal

provides the opportunity for the bank to creatively use o�ers from merchants to

benefit their customers.

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WHY BANKS SHOULD HAVE A CLOSED REWARD PORTAL?

Analysing your marketing e�orts can help you

reach the right customers at minimum expendi-

ture. For instance ‘Newsletter analytics’ will help

you track the e�ectiveness of newsletters you

send to customers; you can even try sending

the same message in di�erent styles/templates

and compare the e�ectiveness of each.

IMPROVEMARKETING EFFECTIVENESS

The portal helps to segment customers and

provide them personalised o�ers. It also has

tools to know them individually through interac-

tive polls and so on. Research by Nunes on

loyalty programs has shown that people just

love being segmented like VIPs or gold mem-

bers etc.

INCREASE CUSTOMER ENGAGEMENT

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© 2014 ISPG Technologies FZ LLC.

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Announce and launch your products almost

without additional cost using this portal and

ensure your targeted customers receive the

message. The platform can also serve as a lab

where you can test customer response before

finalising or launching the product.

LAUNCH AND TEST MARKET PLATFORM

According to Bain & Company and Harvard

Business Review, boosting customer retention

by 5% increase profits by 25% to 95%. Closed

reward portal helps you to create switching cost

which helps to retain your users and makes

them feel bank values their loyalty.

IMPROVE RETENTION RATES

Employees are important touch points for your

customers, it is important that your employee

knows your products well and they are delight-

ed to work for you. The closed reward platform

helps you in appreciating your employees'

e�orts with tailor-made o�ers on your products

or third party o�ers.

INTERNAL MARKETING

Banks can use this portal to generate additional

income by selling merchant account, charging

merchants based on pay per click (PPC) for each

o�er, advertisements etc.

ADDITIONAL INCOME

Showcasing all your products/services in an

easy to find and logical manner will increase

your conversion rate. The catalogue layout in

this platform does exactly that.

SHOWCASE PRODUCTS

The portal can be used for identifying customers

with more disposable income, thereby helping

you target customers with value easily.

IDENTIFY CUSTOMERS WITH VALUE

© 2014 ISPG Technologies FZ LLC.

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The exclusive deals on your site should drive

your customers to the portal and tempt them to

visit the site more often. You can use the commu-

nication tools like newsletters, Mobile applica-

tion etc. to make sure your deals reach everyone.

EXCLUSIVE OFFERS

Customers love getting priority service and

personalized deals, with the help of this platform

banks can segment their customers and provide

them deals based on their value.

PRIVILEGE BANKING

Banks having the advantage of local presence and

get local deals. The platform automatically shows,

the deals from the locality customer has logged-in

or customers can manually choose the locality

which will change the listed deals accordingly.

LOCALISATION

Being a bank, the deals you provide have high

credibility which makes your platform trustwor-

thy than any other deal site available in the

market.

CREDIBILITY

The platform can be used to surprise your

customers through o�ers. Surprises can give

your bank a human face, which creates a relia-

ble impression to the customers. For instance, If

you could provide customers applied for hous-

ing loan certain o�ers to purchase furniture at a

discounted price they will be much delighted

and appreciate your concern.

LAUNCH AND TEST MARKET PLATFORM

WHY SHOULD CUSTOMERS VISIT YOUR PORTAL?

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© 2014 ISPG Technologies FZ LLC.

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WHY SHOULD MERCHANTS INVEST IN YOUR PORTAL?

?

The customers who come to the stores for redeeming the deals will help

increase the walk-ins. The walk-ins and volume of sales are directly propor-

tional, more the number of walk-ins more chances for a merchant to

increase their sales.

Merchants can take advantage of the resourceful customer base bank

possess through this partnership. For a merchant it will be more profitable to

invest here rather than investing any other deal portal or using promotions.

Investing in this portal provides merchants a low cost opportunity to under-

stand customer buying behavior using the Analytics and feedback

Received from the site.

The platform can be used for launching o�er combinations before they go

for a large scale promotion thereby saving merchants time and money.

Partnering with banks will provide credibility to a merchant’s o�er,

thereby increasing the chances of customers redeeming those o�ers

CREDIBILITY

TEST OFFER COMBINATIONS

ANALYSE CUSTOMER BUYING BEHAVIOUR

ACCESS TO RESOURCEFUL CUSTOMER BASE

INCREASE CUSTOMER WALK-INS TO STORES

© 2014 ISPG Technologies FZ LLC.

OORJIT CRP HIGHLIGHTS

Integrated platform and fast deployment.

24 X 7 Tech support.

Integration with existing systems (ERP, CRM, etc.)

Individual profile for Merchants.

A dedicated dashboard for merchants to submit

o�ers to bank for approval, Analytics etc.

Facility for customers to rate merchants and products.

Bulk user upload/export.

Cash back Points.

An easy, scalable platform to meet your future needs

by adding advanced and innovative modules.

Referral system.

Localisation of o�ers, language, tax, currency etc.

Easy navigation.

Mobile application.

Activity feed showing latest o�er trends, hot o�ers etc.

Analyze user behavior and deal e�ectiveness using

analytics.

Reward points based on customer engagement or

employee performance.

Targeted or mass communication tools like

newsletters, SMS etc.

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The closed reward portal helps you generating a sustainable value which your bank requires

to delight your customers. The portal successfully creates customer exit barriers which grows

over time. To execute this portal e�ectively you need a solution provider who has the experi-

ence and technology in this industry.

The Oorjit CRP platform being in the industry for years have the technology and experience

in creating this unique experience to your customers with ease. Our experts have the

proficiency to guide you through the process and successfully deploy the portal in

adjacent to any of your existing systems.

CONCLUSION

© 2014 ISPG Technologies FZ LLC.