HELPING YOU GROWJune 2012

8.4  MillionAuto  Club  Members

Motoring,  Travel,  Insurance,  Finance

Where  to  Go?Where  to  Stay?

What  to  See  and  Do?

8.4  MillionAuto  Club  Members

Motoring,  Travel,  Insurance,  Finance

Our Clients

InformMe

(Plan)

Make ItEasy(Book)

MotivateMe

(Interest)

Help MeEnjoy It

(Tools)

ShareIt

(Opinion)

InspireMe

(Dream)

Media

Club Channels

Print

Website

Email

General/Social Media

Tools

Directory, Search

Mapping

Deals

Booking Engine

How We Engage With Members

Our Members Can & Do Travel

• Nearly 5,000 RACV members responded by email in an April 2012 travel accommodation survey

• Holiday within the last 12 months

• At least one night accommodation

They Travel Frequently

• 65% had travelled two or more times for short holidays (1-2 nights)

• 57% had travelled two or more times for longer holidays (3 or more nights)

• There was a growing preference for long weekend and week-long trips

• 64% involved more than one person in planning

• 46% were couples

• 48% were 3+ people

• “To Relax” was most common reason

0%

13%

25%

38%

50%

Special OccasionEnhance Health & Well Being

New ExperienceVisit Family & Friends

Something Nice For Me/UsTo Holiday With Loved Ones

To Relax

Members Travel For Many Reasons

Our Members Travel Domestically

• 42% travelled more than 50km to outer Melbourne or Regional Victoria

• 20% travelled overseas

• 20% travelled to NSW or Queensland

7%

35%

13%

13%

14%

18%

Melbourne VictoriaNSW QLDOther Aus State Overseas

• 88% prefer to book directly with the accommodation property (phone, email, online or in person)!

• Convenience (61%)

• Ease (45%)

• Cost (32%)

• Accuracy (18%)

27%

26%13%

4%

19%

7%4%

Property by Phone Property Direct OnlineProperty via Email Property Direct in PersonBooking Website Travel AgentOther

Members Prefer Direct Contact

• 90% were influenced by a property’s Star rating

• 43% use printed travel guides to plan or book travel

• Print helps to drive or reinforce online actions

• 11% went on holiday as a result of seeing a good deal advertised

Members Influenced By Several Things

Star-ratings Are Trusted

Star-ratings Are Known

Our Online Reach

• 66% of visitors travel within their state

• Domestic tourism is larger than international tourism

• Private car represents over 80% of domestic tourism

• Launch of the "Drive Australia" national drive tourism initiative later this year by all Australian Auto Clubs

• Our reach is unique. Our story is compelling.

Why Drive Tourism Matters

• Independent, trusted, official, supported

• Guest ratings are not consistent

• Self ratings don't have the same credibility

Why Star Ratings Are Important

THE  CHAMPIONOF  ACCOMMODATION

Star Ratings Refresh

Strong Visual Identity

Key Client Support

What Some Clients Believe• “Print is in decline”

• “I get no bookings from guides”

• “Only want to do online”

• “I get most of my business online”

• “I have a website”

• “It doesn’t cost me anything upfront”

• “No-one uses guides anymore”

Online Travel Agents

High Volume, Low Margin,Hidden Huge Discounting Cost (10% - 20%)

Competes with Property WebsiteBlocks Interface With Customer

$400

$40

(invisible cost)$360

200 bookings p/m 200x$40x12=$96,000 per annum

Search Engines

Highly competitive, Website Investment,Good for Branding, Direct Contact

Builds Loyalty, Needs Mobile InvestmentRequires Continual Online Investment

$400

$400

Our Print Media Advertising

Is Used In The Early Stages Of PlanningGood for Branding & Awareness

Perception Of Quality & ReputationDirect Contact With Customer

Evolution To eBooks

$400

$400 1m Guides& eBooks

Our Digital Media Advertising

Good For After Hours SupportGood for Branding & Awareness

Direct Contact With CustomerLeverages Images & Video - Key Influences

No Commission, No Discounting

$400

$4008.4m Members

• Immediate branding (STAR-rating)

• Online commission-free bookings

• We make your phone ring

• We send travellers to your websites

• Rich imagery & video of your business

• Unique access to 8.4 million Auto Club members

• Destination marketing

• Face-to-face relationship

Our Points Of Difference

NEED MORE INFO...• AAA Tourism is a subsidiary of the Australian

and NZ Auto Clubs

• We work with accommodation and leisure clients to maximize their exposure to Australia’s 7.1 million auto club members

• We make your phone ring with enquiries and we send people to your website

• We provide online, live, commission-free bookings direct to your accommodation property

• www.AAATourism.com.au

• Email us at info@aaatourism.com.au

• Call us on +613 8601 2200