Financial planning solution provider boosts brand awareness

Figlo was founded in 1996 as the Infa Group. From the start it was the company’s goal to support financial advisors in making financial matters transparent and approachable.

Through continuous investments in knowledge and software developments, Figlo delivers innovative applications that meet the needs of both the advisor and the consumer. The company has grown to become a leading global brand in the financial services industry with a team of more than 70 professionals. Its international strategy began in 2010, where quick success was gained in Eastern European and Asian markets. Throughout 2011, Figlo also has plans to expand into the US, Canada, Russia and CIS, and the UK.

Figlo was founded in 1996 as the Infa Group. From the start it was the company’s goal to support financial advisors in making financial matters transparent and approachable. Through continuous investments in knowledge and software developments, Figlo delivers innovative applications that meet the needs of both the advisor and the consumer. The company has grown to become a leading global brand in the financial services industry with a team of more than 70 professionals. Its international strategy began in 2010, where quick success was gained in Eastern European and Asian markets. Throughout 2011, Figlo also has plans to expand into the US, Canada, Russia and CIS, and the UK.

To support the company’s growing global presence, Figlo engaged with Finance on Windows to help raise its profile in the Europe, Middle East and Africa (EMEA) region. The company also wanted to reinforce the Figlo brand and its expertise in the financial planning market. Ellen van Beek, manager corporate communications at Figlo, comments: “When we decided we wanted to expand our business globally, we needed an advertising partner that could support us in creating global brand awareness. As we are a Microsoft partner, Finance on Windows was an obvious

choice, as the magazine goes out to thousands of decision makers within our target group. Finance on Windows has been of great support in expanding our brand on message to the market, not only within the EMEA region, but also to our partners in the US.”

As Finance on Windows goes out to thousands of key business decision makers, the publication is viewed by many companies as an effective marketing tool. Each issue features news, thought leadership articles, case studies and features highlighting the value of Microsoft and partner technologies in the financial services industry. Figlo has been able to take advantage of the wide range of content opportunities available, as van Beek says: “Finance on Windows always features a variety of content, interviews with partners and experts, customer success stories and thought leadership articles. All very valuable content for the industry we reckon. The magazine has been an excellent marketing tool for us to showcase our expertise in financial planning and the technology behind it, and also to create brand awareness throughout the EMEA region and beyond.”

“We use Finance on Windows for advertisements, editorials and interviews, especially now the Figlo Platform is

CLIENTFiglo

SECTORFinancial services

BRIEFWhen Figlo decided to expand its business globally, it needed an advertising partner that could boost its brand profile in the EMEA region.

DESCRIPTIONFiglo delivers innovative applications for the financial services industry that meet the needs of both the advisor and the consumer. The company has grown to be a leading global brand in the industry with a team of more than 70 professionals.

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officially powered by Windows Azure,” continues van Beek. “This enables us to strengthen our relationship with Microsoft and send out our message to the right audience. We take the magazine with us to events and use it when we visit customers.”

Alliance marketing is an area in which key Microsoft partners like Figlo place a lot of importance. As van Beek mentions, Finance on Windows has been of great value in strengthening Figlo’s partnership with Microsoft and helping raise its profile. The magazine has also formed an integral part of the company’s alliance marketing strategy, which van Beek is keen to highlight. “Together with Microsoft, we were able to create global brand awareness and bring our Microsoft-based solutions to the global financial industry,” she says. “Therefore we are happy that we can brand our company next to Microsoft through the use of Finance on Windows. “

One key element that has really helped Figlo maximise the potential of Finance on Windows in getting its message out to end users is the professionalism of the Tudor Rose team. “Tudor Rose has always been a great help in positioning us in the global financial market. The people

are professional, proactive and skilled,” concludes van Beek. “But best of all, they really make an effort in trying to get to know your company and solutions so they are able to help us tell our story to the financial services industry in exactly the way we want.”

For more information on promoting your business in Microsoft customer magazines or to find out how Tudor Rose can help you to market your business, please contact Toby Ingleton, director: toby.ingleton@tudor-rose.co.uk

www.tudor-rose.co.uk +44 116 222 9900

“ Finance on Windows has been an excellent marketing tool for us to showcase our expertise in financial planning and the technology behind it, and also to create brand awareness throughout the EMEA region and beyond.”

Ellen van Beek, manager, corporate communications, Figlo

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