Click to edit Master title style

Welcome to CLUB1!

“I like it (CLUB1) because no one judges your fitness”

“It has increased my confidence to come to the gym. I have now

joined and can come on my own”

Click to edit Master title style

• 11am: Meet the team & each other• 11.20: Overview of CLUB1 & learning from Phase 1 • 12.45: Lunch• 1.30: Interactive planning groups:

• CLUB1 Promoters • Introducing new people into existing groups• Engaging females in CLUB1• Creating the right community links

• 2.30: Feedback & Q&As• 3pm: Depart

CLUB1 - Purpose of the day

Click to edit Master title style

Meet each other!

Click to edit Master title style

• Karen Keohane - Programme DirectorProgramme direction & development

• Helen Crowley - Programme ManagerDay to day project management

• Samantha Loveridge & Craig Mathie - Project SupportProject support with a focus on supporting CLUB1 Promoters and managing social media platforms

• Claire Pickles - Marketing & PR SupportAssisting projects with marketing queries and promotional opportunities

• Graham Helm - Doorstep Sport AdviserOne of a team of DSAs, providing support to CLUB1 projects at a local level

Meet the team!

Click to edit Master title styleCLUB1 - Aims

• Get more young people aged 14-25 to take part in solo activities, as part of a group and of their own accord

• Broaden the sporting offer and expose young people to new activities

• Enhance and connect young people to activity opportunities in their local area, help them make use of local facilities and prepare them to be active independently

• Create a Sporting Habit for Life. A solo activity - any activity that an individual can take part in

independently without having to go to an organised session or having to rely on other people e.g. going to the gym, fitness session, running,

cycling, swimming, etc.

Click to edit Master title styleWhy Solo Sports Matter

They are popular with young people

They are popularwith adults

Click to edit Master title style

A quick intro to CLUB1...

Click to edit Master title styleWhat happened in Phase 1

1. 105 clubs across 61 organisations (in England)2. 1700+ young people engaged so far (49%

female)3. Most popular sports are gym, running, fitness,

boxing4. Activities delivered in different ways.

Click to edit Master title stylePhase 1 Activities• Fitness & gym - Gym inductions, gym activities inc challenges eg

plank challenge, sit up challenge etc, fitness classes inc Zumba, pilates, meta fit, dance fit, cross fit, Military Boot Camp, skipping, studio cycling/spinning, circuits, box fit/boxercise, step aerobics, yoga

• Swimming & aquafit exercise classes • Running - 5km park runs, 10k runs, free running, parkour, adventure

run, geocashing, colour run, selfie runs• Wheel sports - Cycling, BMX, scootering • Other activities - Boxing, Archery, Climbing, abseiling, golf driving

range, high wires, snowboarding, ice skating, fencing.

Plus group visits to local leisure centres, group gym inductions, subsidised access to leisure centres, vouchers for free sessions etc

Click to edit Master title styleNew

activities, experiences,

& environments

Widen sporting offer

More older teens/early

20s engaged

Youth led approach

More girls & non sporty participants

Cross DSC Activity

More young people into

leisure centres

Building confidence & self esteem

Impact so far..

Links to community – awareness,

partnerships

Click to edit Master title style

“We go to the gym at Dimensions now with

our pass”

“Its energetic, friendly, different”

“After coming last week, I have also started swimming too – I

enjoyed it.”

“It's helping me try new sports that I would of never tried and I have gained new

experiences and skills in various sports”

“It has gave me the confidence to get in to a better shape and try new sports that I would never of tried”

What people are saying about CLUB1 …

“Has been good for

encouraging the girls to

try different activities”

“It works well taking young people as a group to get a gym induction and then they have

been going back on their own in twos”

“It has helped us widen our offer to more people, especially those who do not want to participate

in team sports”

“It’s a natural pathway through the DSC as participants get older”

Click to edit Master title styleParticipant survey• To find out the current activity levels,

attitudes and knowledge of your participants in relation to solo activities

• To evaluate the success of CLUB1, demonstrate its impact & and shape its future

• For new clubs - Participants to complete the survey before or at their first CLUB1 session

• For existing clubs :• Repeat survey with those participants who

completed a survey in Phase 1 and• New participants only.

Click to edit Master title styleKey Findings Phase 1 – Sporty v non sporty

I don't take part in sport and I don't

want to

I don't take part in sport but I could be persuaded if it was made easier

I take part in sport but could do more

I take part in sport and am keen to

continue

0

10

20

30

40

50

60

Out of the statements below which best describes you currently?

% re

spon

ses

Click to edit Master title style

Positive - I like/en-joy taking part in

sport

Functional - I take part to achieve a goal (e.g. to look

good or lose weight)

Uninterested (but will still take part to

be with friends)

Uninterested (and never like to take

part in sport)

0

10

20

30

40

50

60

70

80

Which of the following best describes how you FEEL about sport?

% re

spon

ses

Key Findings Phase 1 – Feelings towards sport

Click to edit Master title styleKey Findings Phase 1 – Usage of community leisure facilities

• 74% of participants do not use a swimming pool on a regular basis

• 75% of participants do not use a Leisure Centre on a regular basis

• 66% of participants do not use a sports club on a regular basis

• 60% of participants do not use a gym on a regular basis

Cost of activity sessions was also identified as the second most cited barrier to participation.

Click to edit Master title styleCLUB1 Delivery models/Stages of delivery

Click to edit Master title styleEssential Features of the Club1 Programme

1. Identifying the target group and understanding their needs 2. CLUB1 Promoters3. Rewards & incentives programme &

motivating young people4. Working with local leisure centres and

community providers.

Click to edit Master title styleIdentifying & engaging your target group

• Through DSC or existing project• Via partner organisation which has an

existing group of young people• Consultation re needs• Non sporty vs semi sportyWhat works best: – where there is an existing group of young people to work with – facebook and face to face engagement– Social interaction, going with mates and finding new mates.

Click to edit Master title styleRole - to motivate, encourage & support young people to get involved in CLUB1

Club1 Promoters

@SG_CLUB1 #myCLUB1

Click to edit Master title styleCLUB1 Promoters - Role DescriptionEngage, support and motivate other young people to take part, eg:• Promote and market the sessions to likely participants - we are calling them

CLUB1ers! e.g. via flyers/posters/loyalty cards• Build a relationship with participants - advise and guide them on activities to

get involved in• Help to plan their path, how to achieve their goals & reward them using

CLUB1 incentives• Develop a relationship with fellow CLUB1 Promoters via Facebook/Twitter• Encourage CLUB1ers to engage with social media• Be active on social media – at least one tweet or Facebook post per session• Engage with Sarah Davies (GB Weightlifter) via Twitter such as asking her

advice on aspects of health and fitness• Encourage their CLUB1ers to join in a Sarah Davies Challenge, either as part

of the session or in their own time.

Click to edit Master title styleCLUB1 Promoters - Person SpecPlease think carefully about who is the right young person to play this important role. Ideally the CLUB1 Promoter is:• A young person that the participants can relate to – they may be part of the

identified target group or an active participant or young volunteer• Savvy with social media , in particular - Facebook, Twitter and Instagram • Able to motivate and inspire the group of young people to get involved with

CLUB1 activities and be active in their own time eg• setting challenges• promoting and implementing the CLUB1 rewards and incentives

programme • creating motivational ‘chat’ between group meetings

• Personable and well respected by others• Passionate about helping other young people to find

their own way in sport.

Each Promoter gets a ‘CLUB1 Promoter’ hoodie!

Click to edit Master title styleCLUB1 Promoters - What we’ve learnt..• Vital component of the programme - Interaction via various

methods • Role varies widely • Promoters have tackled social media in many different ways -

Facebook is most effective platform• Doesn’t work well with open recruitment.• Phase 2 - developing support/tools to improve comms:

• Between Promoters• Between Promoter and their participants• Between participants.

Click to edit Master title styleCLUB1 Promoters – Facebook groups

• Key role is to interact with other young people involved in the programme, primarily through online social networks such as Facebook, Instagram and Twitter (but also face to face)

• Social media guide for Promoters in Welcome Pack

1. Facebook group for all CLUB1 promoters to join – for updates, to chat to us, chat with other CLUB1 Promoters , post and share experiences, pictures, challenges and ask questions

2. Setting up your own CLUB1 Facebook Group - to promote your upcoming CLUB1 activities, chat amongst your group about the activities you do – it is a place where you can easily communicate with other young people in your CLUB1 project.

Click to edit Master title styleRewards & Incentives - Why?

• Its a great way to motivate and encourage people to get going and to keep going

• Young people like to work towards a reward and ‘tick things off’

• CLUB1 kit makes the young people feel part of something

CLUB1 Promoters - take ownership of the rewards scheme and present them to participants when required.

Click to edit Master title styleCLUB1 Rewards and incentives

Click to edit Master title style

Setting and tracking of group and personal goals

Click to edit Master title styleMarketing your session

• Use your CLUB1 Promoter!• CLUB1 Poster Templates• Word of mouth• Social media - Twitter, Instagram, Facebook

CLUB1 Promoter Facebook Group@SG_CLUB1 #myclub1

• Monthly ‘bring a friend’ campaigns• Female only branding, Us Girls & DSA support

Click to edit Master title style“Unlocking” the doors to leisure centres and community sport providers

• The number of young people using Leisure Centres is falling• The cost per visit has increased – widening the affordability gap• Shift towards membership and direct debit payment models(Source - National Benchmarking Service SHU)

What can CLUB1 do?

• Negotiate better cost access for young people - no more than £2 a visit available on a casual basis (i.e. pay and play)

• Improve outreach work into local communities.

• Group visits to centres and community facilities

Click to edit Master title styleKPIs & Timescales• New clubs - 30 young people

aged 14-25• Existing clubs – 10 additional

participants plus develop existing 30 young people involved

• Delivery period - A minimum of four months (in the period between June 2015 – March 2016).

Click to edit Master title styleBudgets

• Local area budget - £1100 per CLUB1 – Coaches/instructors– Room/facility hire– Equipment– Transport– Entry fees– Subsidised Passes /Access to facilities – Rewards & Incentives– Monitoring & evaluation

• Centrally held budget for participant rewards & incentives and branding clothing for Promoters

Click to edit Master title styleM&E

• Participant and volunteer data provided at the end of each quarter (but ideally monthly) as follows: – end September 2015– end December 2015– End March 2016.

• Views monitoring system supplemented by:– CLUB1 loyalty card information– Leisure centre usage reports.

• A licence and training provided for new Views users.

Click to edit Master title style

LUNCH!

Click to edit Master title style

1. CLUB1 Promoters 2. Introducing new people into existing groups3. Engaging females in CLUB14. Creating the right community links

Interactive planning groups

Click to edit Master title styleCLUB1 Promoters

Things to think about and share ideas• How to encourage/persuade young

people to be C1Ps• What support do C1Ps need locally• What support could be provided

nationally• How can we value and recognise C1Ps

Click to edit Master title styleIntroducing New People Into Existing

Groups • Have you tried “bring a friend”

initiatives, did they work?• How do you “deal/welcome” new

people who turn up unexpectedly • How do you deal with less confident

people in a group

Click to edit Master title styleEngaging Females in CLUB1 • When do you feel mixed sessions are

the best fit ?• When do you think girls only are the

best fit?• What care needs to be taken to

ensure girls have a positive experience in a mixed session?

Click to edit Master title styleCreating The Right Community

links• How receptive are leisure centres to

offering subsidised access - the £2 barrier • What’s the best way of getting the most

out of trips to watch events• How do we create working links with other

good providers ie bootcamp staff, parkrun, zumba instructors etc

Click to edit Master title style

The Hot Air Balloon!

Click to edit Master title style

Thank you – have a safe journey home!

Any questions please contact club1@streetgames.org@SG_CLUB1 #myclub1