SMU MBAs / Enactus: Help build and market the

‘GoGreen’ event of the year.

IDLE-FREE DRIVE TO CLEAR THE AIR ON IDLE-MYTHS.

ü  Canadians save $Millions fuel / emissions ü  Reduce greenhouse gas

ü  Improve air quality

IDLE-FREE GUY™ Creator, Canada’s Leading

IDLE-FREE Campaign

Ron Zima

MBAs: Get hands-on

experience.

Help plan, organize and control

'Clear Across Canada’.

SEE the 3 minute

video

Help develop the campaign (product), along with price, distribution and promotion.

Satisfy corporate sponsors while influencing public policy in cities

and towns across Canada.

The U.S. market will be watching

Clear Across Canada 2016.

It will be a template for Clear Across USA 2017.

Satisfy real-world customers and clients (sponsors), suppliers,

governments at all levels, as well as public interest groups in society at large.

Help manage the sponsor and marketing mix.

Learn from a cause with

roots as a non-profit that’s become a for-profit business

in sustainability.

Eco-friendly bamboo

toque

$200 savings ‘gas cap’

’Carbon Caps’

Design and manage a campaign levering social

and mass media.

This will include advertising, selling,

sales promotion, and PR strategies.

Understanding consumer behaviour on sustainability

then engaging and amplifying thru social media

will be central to this campaign.

Why people buy-in to sustainability because of

psychological and sociological influences

will be a learning outcome.

Thanks to the IDLE FREE app, PR, and social media elements,

marketing research design, sampling, data collection, analysis and presentation

will be required.

See the leading Slideshare

See HERALD WHEELS feature!

See GLOBAL TV

interview!