cleaning vs. killing of brands

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The very little Difference

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The very little Difference between Cleaning

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The very little Difference between Cleaningand Killing

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The very little Difference between Cleaningand Killing of Brands

TK TKA Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko

The very little Difference between Cleaningand Killing of Brands

TK TKA Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko

TK TKA Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko

First,

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First, let me introduce you ...

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First, let me introduce you to a good Friend who helps me out with this...


Please say Hello to...


Please say Hello to...Leon


He is a professional Killer and Assassin who refers to himself also as a „Cleaner“


He will show us the Difference between


He will show us the Difference between

„Cleaning“


„Cleaning“

and „Killing“


And he will do all the dirty Work for us...

TK TK TK TK TK TK TK TK TK TKThank you, Leon...


The first Mission:


The first Mission:

A cleaning Job just before Breakfast.


Hhhmmm... Tasty!

TK TK TK TK TK TK TK TK TK TKLet’s see what Leon suggests...


Leon?


Leon? Leeeeon?


...


...Soooo...

TK TK TK TK TK TK TK TK TK TK...ready when you are, Leon!


Wow!

TK TK TK TK TK TK TK TK TK TKThat was fast...


Got some more?


Here you go!


Nice Job!

TK TK TK TK TK TK TK TK TK TKWould be good to have a Bun now...


Got rid of all theJunk and the Color and it is


Got rid of all theJunk and the Color and it isstill a verysweet Brand !

TK TK TK TK TK TK TK TK TK TKIt works because of the Font.


Second Mission:


Second Mission:

Another cleaning Job in the Morning....


Got Milk?

TK TK TK TK TK TK TK TK TK TKMaybe you, Leon?


Wham!


Wham! Bam!


Yeeee-Haaaw!


If it ever would be that clean in my Kitchen!

TK TK TK TK TK TK TK TK TK TK(And all what’s left is Font and Color)

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We got a few more Jobs waiting for Mr. Cleaner...


So let’s pick up the Pace!


One.


One. Two.


One. Two. Three.


Well, Leon knows his Math...

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Crunchy!

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Munchy!

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Punchy!

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Now this realy cracks !

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Fizzle...

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Shizzle...

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Manizzle...

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Sweeter than Snoop Doggs Gin&Juice!

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Bang!

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Bang! Bang!

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Bang! Bang! Bang!

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Seems like a Fun-Job!

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Let’s see,


Let’s see,what we have cleaned so far...


The whole Bunch:


...full of Colours and Crap...


Cleaned...


In Fact, very clean – but still Brands!


Capiche?


Crappy & Shitty


Nice & Clean


...but still...


Brands!


Because we did not change the Font!

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And now,


And now, let’s see ...


And now, let’s see ... what happens if we dare to


And now, let’s see ... what happens if we dare to touch the Font !


Because now,


Because now, we go for...


Because now, we go for...

the Killing!


And we sure do have some nice and serious killing Jobs left for Leon...

TK TK TK TK TK TK TK TK...so, here we go:


First:


First: Kill


First: Kill a


First: Kill a Cleaner!

TK TK TK TK TK TK TK TKNot even a Shadow of the Brand is left...

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Killed all what kept it alive

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Killed all what kept it aliveand what wasits own Face:

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Killed all what kept it aliveand what wasits own Face:The Font.

TK TK TK TK TKThis is Fun! Let’s kill some more...

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Just like 1,

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Just like 1, 2,

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Just like 1, 2, 3,

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Just like 1, 2, 3, 4!

TK TK TK TK TK TKNothing is worse than a dead Beer!

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Kiss,

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Kiss, Kiss,

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Kiss, Kiss, Kiss,

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Kiss, Kiss, Kiss, Kiss.

TK TK TK TK TK TKSeems like the Kiss of Death.

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Pop

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Pop - Pop

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Pop - Pop - Pop

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Pop - Pop - Pop - Pop

TK TK TK TK TK TKNothing pops here anymore.

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Ou,

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Ou, Ou,

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Ou, Ou, Ou,

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Ou, Ou, Ou, Ouch!

TK TK TK TK TK TKTalking about a killing Headache.

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Om

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Om-nom

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Om-nom-nom

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Om-nom-nom-nom

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Even Cookie Monster would not like that.

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Let’s see,


Let’s see,what we have killed so far...


Before the Killing:


Each One is easily to identify as it’s Own...


And afterwards:


As if they are from one Brand only!


Capiche?


Before the Killing:


Genuine and outstanding Brands.


And afterwards:


Just like an Army of Clones!


Dead & gone...

TK TK TK TK TK TK TK TK TKBecause we killed what kept it alive:


The Font!

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So,

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So, let us compare:

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Cleaning

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Cleaningversus

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CleaningversusKilling

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Cleaning:

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The Way it is:

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...full of Colours and Crap...

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Nice & clean.

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But still Brands because of the Font!

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versus


Killing:


Full of Life.


Personalities in a big Market.


Dead & gone.


Anonymous No-Name Products!


Capiche?

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So:

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So:Please!

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So:Please!Please!

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Please!Please!Please!

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Don’t go and kill your Brand


Don’t go and kill your Brandby changing its very own Font.


Just don’t


Just don’t let the bad Guys win.


Just don’t !

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Thank You!

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Thank You! For Your Time and Patience,

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Thank You! For Your Time and Patience, and Besson/Gaumant for the Pictures,

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Thank You! For Your Time and Patience, and Besson/Gaumant for the Pictures,as well as Antrepo for the Artwork.

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Concept, Copy and everything elseby Tim Karsko.

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Concept, Copy and everything elseby Tim Karsko.

Feel free to spread, but don’t forget to mention.

And Yes: It is written in English by using german Caps. That’s the Way we do it...

cleaning vs. killing of brands

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