brandseye: are communities killing brands?
DESCRIPTION
I was on an interesting ORM panel a couple of weeks ago and I got asked to prepare a 3min presentation/talk on whether I believed communities are killing brands. A fun little presentation on the topic.TRANSCRIPT
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www.brandseye.com
Are communities
killing brands?
Samurai Jack Wants to Know
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www.brandseye.comSilllyness.org
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www.brandseye.com
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www.brandseye.com
“Companies are deeply afraid of their markets.”
- Cluetrain Manifesto, 1999
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www.brandseye.com
“There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.”
- Cluetrain Manifesto, 1999
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www.brandseye.com
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www.brandseye.com
“66% of brand touch points are controlled by consumers.”
- McKinsey Quarterly, 2009
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www.brandseye.com
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www.brandseye.comExplosm, ComicCon, 2010
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www.brandseye.com
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www.brandseye.com
NOThey doing your R&D for you.
While providing you with a platform for communication.
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www.brandseye.com
Thanks @timshierNow please sit down – you scaring the children.
Samurai Jack now knows.