Claudio  Martins  Wine  is  not  just  a  bottle  –  it’s  the  essence  of  life  itself!  

 

Consulting  •  Business  Development  •  Imports  &  Exports  •  Social  Media  •  Event  Management  •  P&L  •  Hospitality  •  Client  Engagement  •  Sales  &  Marketing  •  Investments  &  Assets  

   

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A  dedicated  and  service  focused  Wine  Director,  Consultant  and  Connoisseur  with  extensive  expertise  promoting  new  products,  penetrating  emerging  markets  and  providing  specialist  advice  to  clients  from  corporate  organisations,  

private  individuals  to  royal  families;  focused  on  securing  the  right  product  at  the  right  price  for  any  occasion  

Combining  the  technical  aptitude,  palate  and  flexibility  to  understand  and  meet  any  client’s  requirements;  this  passionate,  energetic  and  entrepreneurial  professional  demonstrates  the  strategic  vision,  financial  acumen  and  

commercial  expertise  to  drive  service  excellence,  brand  awareness  and  positive  financial  results  

A  trusted  advisor  and  well  connected  subject  matter  expert  with  a  proven  track  record  in  consistently  exceeding  customer  expectations  and  organisational  targets  by  building  international  strategic  alliances  and  driving  growth,  profit  and  positive  outcomes  for  all  parties  against  constraints  with  exceptional  drive,  judgement  and  integrity  

Strengths  and  Expertise  

! Proven  expertise  in  driving  sales,  brand  awareness  and  market  growth  for  reputable  brands  in  EMEA  and  APAC  ! Leads  key  operational  functions  and  commercial  deliverables  to  retain  high  value  accounts  and  drive  profitability  ! Builds  robust  foundations,  high  performing  teams  and  exceptional  standards  of  service  for  efficiency  and  synergy  ! Natural  ability  to  mentor,  educate  and  develop  clients  and  staff  alike  with  strong  professional  standards  and  ethics  ! Creative,  proactive  and  practical  in  identifying  and  managing  loss,  risk,  change  and  trends  for  business  continuity  ! Delivers  innovative  solutions,  strategies  and  products  to  drive  growth  agendas  for  client  investment  portfolios    ! Highly  adaptable  to  diverse  scenarios,  cultures,  environments  and  audiences  to  consistently  exceed  objectives  ! Applies  market  /  consumer  insight  to  assimilate,  analyse,  present  and  resolve  client  and  business  problems  ! Forges  collaborative  partnerships  with  clients,  staff  and  business  partners,  promoting  a  positive  fun  environment  ! Multilingual,  fluent  in  English  and  Portuguese  with  elementary  French  and  proficient  working  Spanish    

Professional  Career  Summary    Montevino  Partners  (Fine  Wines  Merchant),  London  

Head  of  Wine                                                  Mar  2014  to  date    " Advising  wine  enthusiasts  around  the  world  on  collectable/prestigious  fine  wines,  and  driving  business  growth  " Developing  innovative  methods  to  promote  products  from  wine  clubs,  events  to  personal  client  tasting  sessions  " Educating  clients  on  existing,  new  and  emerging  products  through  market  analysis,  reports  and  consulting    " Continually  developing  professionalism  though  enhancement  of  technical  knowledge,  palates  and  services  " Meeting  diverse  client  needs  and  expectations,  whilst  balancing  company’s  objectives,  targets  and  standards    

London  Distillers,  London    

International  Director                                              Mar  2014  to  date    " Driving  sales  and  brand  awareness  of  ‘Edgerton  Pink  Gin’  at  international/national  level  for  maximum  exposure  " Successfully  positioning  the  brand  in  15  countries  from  scratch  through  distribution  and  marketing  partnerships      

Fine  Wines  Procurement,  Worldwide  

Founder  &  Consultant                                                          2012  to  date    " Providing  tailored  advisory  services  to  high  value  individuals  around  the  world  on  a  retainer  or  ad-­‐hoc  basis  " Offering  specialist  expertise  on  wines  from  procurement,  storage,  vintage  validation,  selection  to  investments  " Maintaining  up-­‐to-­‐date  knowledge  on  emerging  markets/products  to  remain  competitive  in  an  evolving  industry      

New  Street  Wine  Shop  (D  &  D),  London              

Wine  Shop  Manager                                                              Jul  2012  -­‐  Feb  2014    " Full  P&L  management  of  all  operational/commercial  functions  to  ensure  high  service  standards  and  compliance  " Personally  liaised  with  high  net  worth  individuals  and  corporate  clients  to  maximise  profit  and  customer  retention  " Developed  and  managed  staff  to  optimise  talents,  knowledge  and  ensure  continuity  through  succession  planning  " Introduced  social  media  marketing  and  an  online  service  via  the  website  to  enhance  brand  awareness  globally    

Rare  Wine  Club  -­‐  Benfica  Wine  Club,  Portugal  

Managing  Director                                                      Jan  2011  -­‐  Dec  2012  " Co-­‐founder  and  MD  of  a  wine  club  promoting  new  Portuguese  wines  to  wine  lovers  and  corporate  clients  globally  " Established  foundations  from  recruiting  specialist  buyers  to  facilitating  sponsors  and  one  to  one  client  meetings  " Managed  purchasing,  contracts,  PR,  sales,  marketing,  communications,  distribution,  supply  chain  and  operations  " Set  up  Clube  de  Vinhos  Benfica,  an  exclusive  ‘first  ever’  wine  club  dedicated  to  serve  the  needs  of  220,000  fans      

Decanter  

Judge  for  Decanter  World  Wine  Awards                                                          2011  /  2012  /  2013  /  2014  " Joined   a   panel   of   key   industry   experts   for   this   prestigious   event   to   judge   entries   for   the   Portuguese,   Chile,  

Brasilian  Wines  section    

Quinta  de  Jugais,  Worldwide  

Export  Director  &  Global  Business  Development                              Jun  2010  -­‐  Dec  2011    " Directed  a  promotional  strategy  to  reach  new  markets/customers  through  rebranding  and  innovative  marketing  " Targeted  corporate  clients  with  updated  product  offerings  and  new  countries  through  localised  promotions    " Expanded  market  share  from  3  to  14  countries  including  UK,  Holland,  Italy,  China,  Hong  Kong,  Russia,  Brazil  &  USA  " Successfully  contributed  significantly  to  the  business  with  growth  in  sales  in  year  one  of  400%    

CASTAS,  Worldwide  Managing  Director                                      Jun  2008  -­‐  Dec  2011  " Co-­‐founder  of  a  wine  merchant  business  introducing  Portuguese  wines  to  on/off  trade  and  private  clients  in  UK  " Expanded  into  new  markets  including  Portugal  &  Greece  through  effective  strategy  planning  and  market  analysis    " Led  and  coordinated  all  commercial  activities  from  sales/marketing,  purchasing/pricing,  PR,  importing  to  P&L  " Drove  new  opportunities  and  sales  through  promotions  and  events  to  secure  new  customers  and  revenue  " Targeted  innovative  venues  to  promote  wines,  resulting  in  heightened  awareness  of  Portuguese  wines  globally    

Coq  D'  Argent,  London  

Bar  &  Brassiere  Manager                                    Jun  2006  -­‐  Aug  2008    " Overall  responsibility  for  front  and  back  office  operations  of  this  boutique  rooftop  fine  dining  eatery  in  London  " Managed  all  functions  from  purchasing  to  clientele  relations  in  line  with  budget,  targets  and    exacting  standards  " Led  the  recruitment,  performance  management  and  development  of  staff,  maintaining  consistent  quality  service  " Championed  excellence  through  hands  on  leadership  to  significantly  increase  number  of  covers  per  month      

Qualifications  and  Certifications    

Wine  &  Spirit  Education  Trust                                              2007  Secundaria  de  Seia  (Sports)                                                1995  -­‐  1998    

Professional  Memberships,  Affiliations  and  Awards    

" Member  of  the  fraud  committee  for  the  Wine  &  Spirit  Trade  Association  (WSTA)  " Published  author  of  numerous  articles  including  ‘Spain  Round  Table’  in  Harper's  magazine    " Runner  up  for  Decanter  World  Wine  Awards  (2013)  and  IWC  Merchant  of  the  Year  Award  (2013)    

References    

Professional  references  are  available  upon  request,  as  well  as  recommendations  and  endorsements  on  LinkedIn