class presentation dcu 11.2011
DESCRIPTION
A fundamental presentation of the Slingshot SEO CLASS methodology. Given at DCU Techspectations Search & Social, November 2011.TRANSCRIPT
Fundamental CLASSDublin City University, November 1, 2011Evan Fishkin, Head of R&D
Creating an Enterprise Methodology
Creating a Universal Methodology
• Links• Content• Architecture• Social
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5
STRATEGY
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Social / Link Profile / Architecture / Content / Strategy
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10
• Blog often• Write relevant
material• Make it interesting• Include a link to
your site• Don’t force the link,
make it natural
• Blog often• Write relevant
material• Make it interesting• Include a link to
your site• Don’t force the link,
make it natural
• Link to your website
• Include image tags
• Make it easy to add to websites
• Promote through social media
Example:We have our shipping quote system down to a science… go explore here: http://at.fedex.com/fkuciZ
• Blog often• Write relevant
material• Make it interesting• Include a link to
your site• Don’t force the link,
make it natural
• Link to your website
• Include image tags
• Make it easy to add to websites
• Promote through social media
• Tweet regularly• About: company, products, news items,
awards, events, weather & sports• Welcome new employees, congratulate
employees, colleagues, & customers on weddings, babies, new offices, product launches, promotions
• Link to: blog posts, infographics, news items about you… and the occasional deal or special.
• Don’t sell.
Example:Add “worldwide shipping” to http://fedex.com
Explanation: Doing so may positively impact rankings
• Blog often• Write relevant
material• Make it interesting• Include a link to
your site• Don’t force the link,
make it natural
• Link to your website
• Include image tags
• Make it easy to add to websites
• Promote through social media
• Tweet regularly• About: company,
products, weather• Link to: blog posts,
infographics, news items about you …and the occasional deal or special.
• Don’t sell
• They searched for it, have it
• Be original, as often as possible
• Do not advertise. Ever
• Text:Code ratio matters. To you
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The Art of
HTML
• Redirects• Title Tags• PageSpeed• Load times
• Sitemaps• Meta data• Image text
Guest Blog Posts735 Social Units*
InfographicLikes: 61Tweets: 104LinkedIn: 18Digg: 65StumbleUpon: 16
Each Tweet, Like, Digg, etc. = 1 social unit
Indexed Copies:36
New Domain Links: 308
