class 3 presentation
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presentatiomTRANSCRIPT
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Nature of Competition
• Monopoly• Duopoly• Monopolistic competition• Oligopoly
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BUSINESS CHALLENGESManaging Bottom line
Meeting stakeholders expectations
Developing and retaining top talent
Creating a customer responsive organization
Diminishing time to market
Market agility
Pricing and quality
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What do you mean by Business Environment???
The environment of any organization is “ the aggregate of all conditions, events and influences that surround and affect it.”Characteristics of Business Environment:• Complex• Dynamic• Multi-faceted• Far- reaching impact
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Why Study Business Environment
• Development of broad strategies to ensure sustainability
• To foresee the impact of socio-economic changes at the national and international levels on firm’s ability
• Analysis of competitor’s strategies and formulation of effective counter measures
• To keep oneself dynamic
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Types of Environment
• Internal Environment • External Environment– Micro environment– Macro environment
Economic Non Economic
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Internal Environment
Refers to all the factors that are within an organization which
impart strengths or cause weaknesses of strategic nature.
Controllable factors. These include:
Value system
Mission and Objectives
Management Structure and Nature
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Components of Internal Environment
Human Resources
Company Image and Brand Equity
Other Factors
Physical Assets and Facilities
R & D and Technological Capabilities
Marketing Resources
Financial Resources
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External Environment
• Includes all factors outside the organization which provide opportunities or pose threats to the organization.
• Uncontrollable factors.
• Consists of Micro and Macro environment.
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Micro Environment
• “It consists of the factors in the company’s immediate environment that affect the performance of the company”.
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Micro Environment Factors
SuppliersCustomersMarketing IntermediariesCompetitors
PublicsFinancial Community
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Micro Environment of a typical car manufacturer
PotentialSupplier
PotentialCustomers
Customers
PressureGroups
ForSupplies
ForCustomers
PotentialDealers
Government
LocalCommunities
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Macro Environment
It comprises general trends and forces that may not immediately affect the organization but sooner or later will alter the way organization operates.
Macro Environment :- Economic Non Economic
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Economic Environment
– Economic stages that exists at a given time in a country.
– Economic system that is adopted by a country for example. Capitalistic, Socialistic or Mixed Economy.
– Economic planning, such as five year plans, budgets, etc.
– Economic policies for example, monetary, industrial and fiscal policies
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Economic Environment
• Economic Indices such as National Income, Per Capital Income, Disposable Income, Rate of growth of GNP, Distribution of Income, Rate of savings, Balance of Payments etc.
• Economic Problems.
• Functioning of economy.
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Non Economic Environment
–Regulatory Environment
– Socio- Cultural Environment
–Demographic Environment
– Technological Environment
–Political Environment
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Non- Economic Environment
• Socio-Cultural Environment
– Social Customs & Rituals and practices
– Lifestyle patterns
– Family structure
– Role & position of men, women, children and aged in family & society
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Non- Economic Environment Demographic Environment
Growth of population
Age Composition
Life Expectancy
Sex Ratio
Fertility and Mortality rates
Inter-state migration
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Macro Environment Technological Environment
Sources of technology
Technological development
Impact of technology
Political Environment
Political parties in power
Political Philosophy
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Macro Environment
• Regulatory Environment
–Constitutional framework
–Policies relating to pricing and foreign investment
–Policies related to the public sector, SSIs, development of backward areas and control of environmental pollution.
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International EnvironmentImportant factors that operate at global level which have an impact on organization are:
Growth of world economy
Distribution of world GDP
International institutions IMF,WTO ILO
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International Environment
Economic relations between nations
Global human resource-nature and quality of skills, mobility of labor
Global technology and quality standards
Global demographic patterns
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Overview of Business Environment
MACRO ENVIRONMENT
ECONOMIC Environment
MICRO ENVIRONMENT
BUSINESS
Internal Environment
Values, Mission & Objectives.
Human Resources,Co. Image & Brand Equity
TECHNOLOGICAL FACTORS
MARKETING INTERMEDIARIES
DEMOGRAPHIC FACTORS
SOCIAL CULTURAL FACTORS
Non - Economic Environment
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Environmental Analysis
1. Environmental ScanningThe process by which organizations monitor their opportunities and threats affecting their business is known as environmental scanning.
2. SWOT Analysis
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Tools for Analyzing the Environment
PEST AnalysisPESTLE STEEPLE – S - Social– T - Technological– E - Economic– E - Environmental– P - Political– L - Legal– E - Ethical
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Thank You.Wish u have a nice day .