D I G I T A L

CHAPTER

I . What WE Bel ieve

I I . What WE Do

II I . Who WE Are

IV. How WE Do It

V. Case Study

VI . Analytics Tools

VII . Por tfol io

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What WE Believe

We believe in being digital experts so we can counsel our clients with new strategies and technologies that broaden awareness, strengthen brands and gets results.

We believe in relationships that are accountable. We believe in you.

Engagement

Integration

Interaction

Creative Lounge Digital is

Engagement

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Digital Space Local Creative

What WE Do

We combine the most effective traditional and digital marketing strategies to help our clients achieve their business and communications objectives. We collaborate with all our clients to determine the most effective message strategy for them. Then, we design the optimal marketing program to match their goals.

CL Digital

ContentsDesignInteractive PointEtc.

Local CreativeContentsAlliance

Our programs are designed to maximize the message impact and measure results

Digital Area Planning & Installation

Connected New Tech

Creative Contents

Ad Contents Management & Approve Solution

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Who WE AreCreative Lounge Digital Team Structure

Jaewook Jeong Account Manager

Jaesang Han Team Leader

Hyeyoung ParkCreative Manager

Dasom Jeong Account Executive

• CL Digital Director• Digital Platform Lead• Tech evangelist

• CL Digital Creative Concept• UX Design• Web Design• Installation Art Director

• Project manager• Google analytics specialist• Digital PR specialist

• Global account manage• Digital PR specialist• Content Strategist

Eunhae ShinUX Design

Jingu Jung Web Design

Sangyoon Lee Installation Art Director

Seungjoo Lee Project manager

Haejin KimDigital PR specialist

Wooyeon Kim Content Strategist

Minsun Oh Google analytics specialist

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How WE Do ItWorkflow

Review & Recommendations Technologies

Varied Development Areas

Various OS Platform Technology

Project Groups consisted of UI/UX Experts

Project Team of UI/UX Experts

Successful Project Execution

Know-How for Digital Devices

Technology Lab

Development of Next-Generation Solutions

Interactive Platform Customization

Software and App Development

Efficient Project Management

Clear Communication

Clear Issue/Notification Management

Highly Qualified Management Personne

CL Digital

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How WE Do ItWe create web-based interactive components and communicate with customers

VR

contents

CL Digital

Solution

Customized analysis

environment

Data

Management

Paid Earned Owned

IBM Watson Google & Social

Analytics

Digital Solution

Analytics Tool

Media

Case Study

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Case Study

360° VR Interactive

Features

VR Device Compatibility (ex. Oculus)No Apps (directly view in browser)Video in Video SupportRedirect to Shop page via ‘Show Now’ button

Reference Page

https://skein.nyc/demo.ikea

360° VR Interactive

NEW DIGITAL TECHNOLOGIES

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Case Study

Snipe Video Interactive

Features

Obtain product information instantlyGreater emotional connection to brandProvide greater intelligence for clientsDeliver significant increases in engagement

Snipe Video Interactive

NEW DIGITAL TECHNOLOGIES

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Swipe Interactive

Activities

Before / After component effect.Customer apply the products themselves.

Reference Page

https://skein.nyc/demo.condenast

Swipe Interactive

Case Study

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Case Study

Touch Show Box

Activities

Touchable and clickable.Show product detail information.Change product colors. (Can compares color)

Reference Page

https://skein.nyc/demo.el

Touch Show Box

NEW DIGITAL TECHNOLOGIES

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Take a Product (Flash Effect)

Activities

To see information just tap or click at any screen.Support product list page.

Reference Page

https://skein.nyc/demo.ts.flash

Take a Product (Flash Effect)

Case Study

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Digital Interactive Magazine

Activities

It works like a bookInclude a video, image.It can directly interact with the user on the page.

Digital Interactive Magazine

Case Study

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Interactive Lookbook

Activities

It provide indicator and product information.Just Dragging to F/F or R/W.

Reference Page

https://skein.nyc/demo.lookbook

Interactive Lookbook

Case Study

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Animation with user’s actions

Activities

The interactive component targeted to a particular product.It provides a rich user experience to customers.

Reference Page

https://skein.nyc/demo.gf/#/extraordinary

Animation with user’s actions

Case Study

Analytics Tools

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Real-Time Data Analytics

Features

Gathering and Aggregating Real-Time DataOver 1 Billion per DayUser defined MetricsAuto create Statistics Web Site (Chart view)

Analytics ToolsReal-Time Data Analytics

NEW DIGITAL TECHNOLOGIES

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Google & Social Media Analytics

Features

Data Collection & ManagementCross-Device DataEvent TrackingMobile SDKs

Analytics ToolsGoogle & Social Media Analytics

NEW DIGITAL TECHNOLOGIES

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IBM Watson Big Data System

Features

Big Data batch processing systemOver 10 Billion per Day – non real-timeData mining, ETL (Extract, Transform, Load)Create Statistics data

Analytics ToolsIBM Watson Big Data System

NEW DIGITAL TECHNOLOGIES

Portfolio

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PortfolioMINI KOREA 2015_THE NEW MINI CLUBMAN_ONLINE

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PortfolioMINI KOREA 2015_ 5 DOOR YO!MAN CAMPAIGN_ONLINE

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PortfolioMINI KOREA 2015_ MINI 5 DOOR_ONLINE

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PortfolioMINI KOREA 2015_ MINI 5 DOOR_ONLINE

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PortfolioMINI Paceman Teaser Micro Site & Facebook Page

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PortfolioMINI Countryman Getaway Seoul: Youtube Video

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PortfolioMINI iPad Application

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Portfolioadidas Golf_Viral Video _ Teaser

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Portfolio2015 PUMA 15FW R698 ONLINE BANNER

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Portfolio2015 PUMA IGNITE ONLINE MOBILE AD

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PortfolioPUMA FAAS Naver Banner

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PortfolioMINI KOREA 2015_TH2015 Stella Artois ‘Be Legacy’ Campaign Online AD E NEW MINI CLUBMAN_ONLINE

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Portfolio2015 Stella Artois ‘Win Your Chalice’ promotion Website

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Portfolio2015 Stella Artois ‘Win Your Chalice’ Viral Film Storyboard

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Portfolio2015 Stella Artois ‘Win Your Chalice’ Online AD

THANK YOU

Jaesang Han / Creative Lounge Digital DirectorT. 82 2 3443 5806 | F. 82 2 3443 5808 | M . 82 10 3725 1191 | jshan@clounge.com

2,3,4F 815, Eonju-ro, Gangnam-gu, Seoul, Korea

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