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WHO IS MANAGING YOUR INFORMATION SUPPLY CHAIN?

Critical Knowledge ServicesProcess. Technology. Content. Learning.

For more information visit us at: www.haigbarrett.com

Contact: Bob Chew, Partner, Critical Knowledge Services 310.383.0528 e-mail: bob@haigbarrett.com

Corporate Headquarters1801 Century Park East, 24th FloorLos Angeles, CA 90067 310.556.9626

New York London Los Angeles

© Haig Barrett 2011

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Critical Knowledge Services

Our Critical Knowledge Services offering manages your critical

content and information easily and more cost effectively in what is a

complex, rapidly growing environment of information overload.

Is Your Information Being Managed Effectively?

Gigabytes of data created every second

• Capture your content

• Collaborate on it

• Update easily

• Access content fast

• Simplify it

• Manage content easier

• Own and control your content

With Our “SmartShare 360” System

390

Move the right information, at the right time, to the right people

Information Flow Barriers

Loss of content control

Best selection of software & platforms

Information bottlenecks

Process of transition causes anxiety

The moving parts of your information supply chain

• Existing company expertise

• Capturing critical content

• Managing the information process

• Finding the right technology

• Transforming information into useful knowledge

• Information access in timely, useful manner

• “Pull System” of critical information for field reps, sales staff, retailers, and channel partners

• Launch center & collaboration platform

• Multi-media repository

• Content capture & creation

• Wiki-style access and archiving

• Product updates

• Sales situation training and guidelines

CKS “SmartShare 360”

Source: Sun Microsystems

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CKS: Critical Knowledge ServicesManaging Your Knowledge Through the Information Supply Chain

Our “SmartShare 360” Toolkit

• People & Collaboration• Information Management• Just in Time Information• Community Updates• Critical Learning

CREATE

MANAGE ACCESS

SmartShare Information/Content Modules

CKS “SmartShare 360” Packages

Mobility is Critical

Manage information on the fly

Wiki-based tools archive & provide instant alerts

Mobile-based apps tied to smart phones and tablets

A one source, one place, one-time information resource

Product Knowledge Challenges

Managers Use CKS to Avoid:

Inconsistency of messages; poor coordination across groups

Confused field/sales staff and customers

Duplication of efforts across vendors and partners; no archiving

Inefficiency of spend

Ad-hoc controls and approvals process Slow, reactive

Poor load and volume forecasting High cost for rush; lower quality

Ineffective education of field personnel/sales/staff

Lack of motivation, lost sales

SmartShare Product Launch

•Increases speed to market

•Consistent messaging

•Streamlined approval process

•Increases sales

SmartShare Project Management

•Consistent messaging

•Lower cost of knowledge sharing

•Higher quality of information

•Improved speed/efficiency of flow

•Streamlined approval process

SmartShare Content & Editorial

•Capture of critical knowledge

•Improved clarity of information

•Message consistency

•Stream-line approval process

SmartShare Sales Channel Communications

•More motivated, intelligent salesforce

•Increased sales

•Lower cost of sales

SmartShare Collaboration

•Easy group collaboration

•Secured access

•Version control and easy editing

SmartShare eLearning

•Increased business impact by proper learning

•Sound instructional design

•Lower cost of learning content development

•Rapid learning content development

USE CAPTURE

STORE

ORGANIZE

DISSEMINATE

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CKS “SmartShare 360” ComponentsManaging the Information Supply Chain

SmartShare 360 Assessment SmartShare Roadmap

SmartShare Implementation

(example)

SmartShare Content Capture

SmartShare Collaboration

SmartShare Project Management

SmartShare e-Learning

CKS Market Research

How It WorksCKS Package Components (example)

SmartShare 360 Assessment• Internal diagnostic of current information needs and flow

• GAP Analysis against state stakeholder goals

• Content capture process review and recommendations

• Environment, people, knowledge management processes

SmartShare Roadmap• Based on assessment findings

• Outlines business priorities

• Works within budgets, timetables, resources, technology

• Addresses identified gaps

• Recommends process and governance

CONTENT CREATION

APPROVE

POST

ACCESS & REUSE

DIGITAL ON DEMAND

Approvals & Speed:Wiki-style legally approved language, graphics, audio and video modules speed development of new content and information.

CKS “SmartShare 360” Value Propositions

Consistent messaging

Lower cost of knowledge sharing

Higher quality of knowledge information

Improved efficiency and speed of information flow

CKS “SmartShare 360” streamlines…

• Business processes

• Approvals

• Integration of regulatory/ legal, marketing sales 

• Business-process management

• Legal and copyright consistency

CKS: Managing Your Information Supply Chain