cj 355 - river prairie final presentation
TRANSCRIPT
River Prairie ProposalErin Brault, Emily Lovvik, Erin Bosman, Jennifer Oppor,
Jack Delahunt
ExigenceAwareness
Excitement
Consistent messaging
What is our urgent need?
Strengths
Community support
Existing hashtag
Chippewa Valley amenities
Modern technology
Challenges
Inconsistent messaging
Lack of public awareness
Untapped excitement
Fast-approaching deadlines
Audience
Functional Audience: individuals or groups that help the organization function on a day-to-day basis
➔Chippewa Valley residents
➔Local business owners
➔Tourists
➔College students
➔Young families
➔Performers or event planners
Who do we want to attract?
Intervention
Create common ground
Collective “we”
Interchangeable audiences
Goal: generate strong
commitment through unifying
symbols
Preliminary Google Search
Suggestions:
● Explanation of River Prairie
● Concept drawings
● Personalized Facebook page
● Unique website
Altoona Website
● Additional information
● Vibrant visuals
● River Prairie tab
● Concept drawings
References to River Prairie
Altoona’s Facebook Page
Our Message Proposal“Your Destination for Every Occasion”
Universal and adaptive
“Your Destination for __________”
Conclusion
“Your Destination for Any Occasion”
Raise awareness
Publish consistent messaging
Social Media - Facebook, Instagram, Twitter
River Prairie website
Thank You