city of marshfield meeting noticeci.marshfield.wi.us/edb packet 190418 special...

ECONOMIC DEVELOPMENT BOARD SPECIAL MEETING Thursday, April 18, 2019

City Hall, 207 W 6th Street, Room 106 3:00 p.m.

AGENDA

1. Call to order – Chairman Sennholz

2. Identify potential conflicts of interest

3. Receive citizen comments

4. Capital Improvement Program and Budget

a. Discussion/Action on draft 2020-2024 Capital Improvement Program for EDB

5. Strategic Planning

a. Discussion/Action on Economic Development Community Survey

b. Discussion/Action on priorities of the Economic Development Plan Action Items

6. Discuss guidance to Economic Development Partners for funding requests

7. Update on Business Incubator

8. Housing Study Implementation

a. Update on Housing Committee

9. Economic development activity updates

10. Next meeting date and items for future agendas

11. Adjourn

Posted this 12th day of April, 2019 by 5:00 PM by Josh Miller, Development Services Director

NOTICE

It is possible that members of and possibly a quorum of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice Upon reasonable notice, efforts will be made to accommodate the needs of disabled individuals through appropriate aids and services. For additional information or to request this service, contact Deb M. Hall, City Clerk, at 207 West 6

th Street or by calling (715) 384-3636.

CITY OF MARSHFIELD

MEETING NOTICE

TO: Economic Development Board FROM: Josh Miller, Development Services Director DATE: April 18, 2019

RE: Summary staff report – EDB agenda items

The following is a list of items that will be discussed during the April 18th EDB meeting. The EDB may be asked to take action or provide direction on the items outlined below: Discussion/Action on draft 2020-2024 Capital Improvement Program for EDB Each year, the City puts together a list of capital projects for the next 5 years as part of the Capital Improvement Program (CIP). This year, the City has revised the process to include all larger projects over $10,000, including Economic Development related activities. A few items on the list include the Housing Incentive Program, Acquisition of Land for Industrial Development, Industrial TIF District Creation for New Industrial Land, and Revolving Loan Funds from the Housing Study. Each of these items will come at a significant cost and the 205 Fund and borrowing from the City will likely have to be the primary funding sources if the EDB moves forward on these projects. Staff will provide a draft CIP sheet at the meeting as a starting point for discussion. The project years for the draft CIP is 2020-2024. Discussion/Action on Economic Development Community Survey Staff reviewed the draft survey with the Business Recruitment Committee from MACCI and received some additional feedback. A copy of the revised survey is included in the packet. Staff is looking for feedback on any changes that should be made to the survey or questions/answers that should be added. Discussion/Action on priorities of the Economic Development Plan Action Items At the last meeting, the EDB was looking to identify accomplishments over the past 7 years and set priorities for future activities. Staff sent out the list of action items and asked for each member to identify priorities, ranking each 1, 2, or 3 with 1 being a top priority and 3 being a low priority. If there are items on that list that should no longer be considered, the EDB should remove those items from

City of Marshfield

Memorandum

the list. If any EDB member has their rankings completed prior to the meeting, feel free to send them to me and I will make copies for our discussion. There are approximately 80 action items in the Economic Development Action Plan. Because the list might be a bit overwhelming, another approach that would help and maybe expedite the review would be to rank the recommendation topics in order of importance. From there, we can pare down the list of action items. Below is a list of topics in the Plan:

Infrastructure

Organizational Structure

Community Partners

Utilization of the Economic Development Fund

Success Metrics Implementation

Business Retention/Expansion

Entrepreneurial Development

Commercial Real Estate

Housing

Community Marketing Each topic can probably be more refined as some of them overlap into other topics, but if there are other focus areas we should consider, we can look to add those as part of the discussion. Discuss guidance to Economic Development Partners for funding requests After last year’s budget process, staff talked to the EDB about having the Economic Development partners (MACCI, Main Street, Wenzel Family Plaza, etc.) present their plans and needs for the funding being requested from the EDB. Staff has shared this with the partners and informed them of the presentations at the May EDB meeting. Staff wanted to know what information the EDB would like to see as part of those presentations. At the previous meeting, the EDB suggesting asking the partners to look at the Economic Development Action Plan and identify tasks that they can achieve through the funding request. If those priorities change as a result of the discussion at the meeting, staff would like to provide that guidance to them. Update on Business Incubator Staff will provide an update on the cost estimate to complete the feasibility study for an incubator. Update on Housing Committee Staff is hoping to have the first meeting of the Housing Committee scheduled by Thursday’s meeting and an update will be provided at that time.

Demographics

2019 Economic Development Survey

1. Do you reside in the City of Marshfield?

Yes

No

2. Do you work in the City of Marshfield?

Yes

No

Looking for employment

Retired

Not Applicable

3. What age category do you fall into?

18 to 29 years old

30 to 39 years old

40 to 49 years old

50 to 64 years old

65 to 74 years old

75 years or older

0 (people) 1 (person) 2 (people) 3 (people) 4 (people) 5 (people) 6 (people)

Under 18

18-29 years old

30-39 years old

40-49 years old

50-64 years old

65-74 years old

75 years or older

4. Please indicate the number people in your household that fall within each age category below.

1

5. Do you rent or own your home?

Rent

Own

6. How long have you lived in Marshfield?

Less than 6 months

6 months - 1 year

1 - 5 years

5 - 10 years

10 - 20 years

20+ years

I don't live in Marshfield

2

Quality of Life


7. If you moved/relocated to Marshfield, what are the primary reasons? (Select your top three)*

Cost of Living

Good Place to Raise a Family

Job

Move Near Family/Friends

Centralized Location

Low Crime Rate

Recreational Opportunities

Community Character

Schools

Lifelong Resident

Not a Resident

Other (please specify)

3

8. If a long time resident, what are the primary reasons you chose to stay in Marshfield? (Select your topthree)

*

Cost of Living

Good Place to Raise a Family

Job

Move Close to Family/Friends

Centralized Location

Low Crime Rate

Recreational Opportunities

Community Character

Schools

Lifelong Resident

Not a Resident


5 (Highest Priority) 4 3 2 1 (Lowest Priority)

Good schools

Low crime

Small town

Affordable housing

Short commute

Friendly people

Medical services

Character of thecommunity

Downtown

Walkability

Parks and Natural areas

9. What qualities do you feel are most important for why you live or own property in Marshfield. (Rate 5 forhighest priority to 1 for lowest priority)

4

10. What is your overall perception of the growth of Marshfield over the past 10 years? (Select one)

Stable and not changing

Growing at a desirable pace

Growing too fast or in undesirable ways

Stagnant or declining

11. How do you feel about the level of taxes in Marshfield? (Select one)

Good value for what they are.

Too high for the services provided.

Would accept lower level of services to lower taxes.

Would accept higher taxes to maintain or improve the level of services.

12. What do you believe to be the most important issues facing the Community? (Select your top three)*

Having more housing options.

Improving pedestrian and bicycle access.

Providing adequate park and recreation opportunities.

Keeping tax rates steady.

Having a variety of shopping choices.

Crime/public safety.

Making enough capital investments in maintaining existing infrastructure such as roads and municipal facilities.

Supporting quality schools.

Maintaining municipal services (police, fire/EMS, transportation, water, sewer, etc.)

Having more dining options.

Attracting young people to live and work here.

Having nightlife options.

Job options for career growth.

Childcare options.

5

13. What new recreational opportunities should be a priority in Marshfield over the next 10 years? (Selectyour top three)

*

Outdoor ice skating

Bike/walking trails

Tennis courts

Outdoor swimming pool/aquatic center

Racquetball courts

Outdoor volleyball courts

Pickleball courts

Baseball/softball fields

Single track bike facilities

Indoor pool/indoor water park

Indoor hockey/skating facilities

Indoor sports complex

Lake


14. What kinds of places would you like to see in Marshfield over the next few years? (Select all that apply)

More coffee shops

Family entertainment center

More retail stores

Children's museum


15. What phrases best describe how you spend most of your weekends? (select all that apply)

Typically stay in Marshfield.

Stay in Marshfield and attend the local festivals and activities taking place.

Head to the cabin.

Shop, dine, or take part in outdoor recreation activities in other communities in Central Wisconsin.

Shop, dine, or take part in outdoor recreation activities in other communities outside the region.

Visit family or friends outside the region.

6

Dining


16. If you feel Marshfield needs more dining options, what type of dining is needed? (Check all that apply)

Fast food (Example: McDonalds, Burger King)

Fast casual (Example: Panera Bread, Starbucks, Culvers)

Sandwich shops (Example: Jason's Deli, Jimmy John's)

Burger chain (Example: Milwaukee Burger, Chili's, Applebee's)

Steakhouse (Example: Texas Roadhouse, Outback)

Ethnic food options

Fine dining

Catering

Food trucks

Delivery

17. Please choose the answer that best describes how often you eat out?

I don't eat out

A couple of times per year

Once per month

Once per week

Multiple times per week

Most meals

18. How much do you typically spend on dining out per month?

$0

$1-$10

$10-$25

$25-$50

$50-$100

$100-$250

$250+

8

19. How often do you travel out of town to eat out?

I don't leave Marshfield to eat out

A couple of times per year

Once per month

A couple of times per month

Once per week

More than once per week

9

Downtown


20. What would encourage you to spend more time Downtown? (Select all that apply)

More outdoor events

More outdoor dining

More parking

Less traffic

More public art

More trails

More restaurants

More pedestrian friendly sidewalks/intersections

More retail shops

More festivals

Later business hours of operation

Businesses being open on the weekends, specifically on Sundays


10

Housing


21. What types of new housing would you like to see in the City of Marshfield in the future? (Please checkall that apply.)

Single Family Homes

Duplexes

Townhouses

Condominiums

Elderly Housing

Mobile Homes

Multifamily

Cottage Courts

Downtown Apartments


11

Healthy Community


22. In the following list, what do you think are the three most important factors for a "Healthy Community?"(Select a maximum of three answers)

*

Good place to raise children

Low crime / safe neighborhoods

Good schools

Access to health care

Parks and recreation

Clean environment

Affordable housing

Arts and cultural events

Good jobs and healthy economy

Strong family life

Healthy behaviors and lifestyles

Low adult death and disease rates

Religious or spiritual values

12

Utilities and Community Facilities


5 (Highestquality) 4 3 2

1 (Lowest -needs

improvement) Not sure

Ambulance, Fire, andPolice services

Library services

Health care services

Snow removal

Street maintenance

Trash and recyclingservices

Drinking water quality

Electric utility services

Internet communicationsservices

Park facilities

Recreational programs

Schools

UW-Stevens Point atMarshfield and Mid-StateTech College

Senior care services

Senior activities

Youth programs

Animal control

23. Please rate the following services. (Rate 5 for highest quality to 1 for needs improvement)

13

Open Questions


24. Are there businesses/services/amenities that Marshfield lacks that you have to either travel out of townfor or bring in from out of town?

25. What makes Marshfield different or unique from any place you've ever lived?

26. Feel free to share any additional comments regarding the Economic Development needs of theCommunity.

14

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