city of el cerrito economic development program
DESCRIPTION
City of El Cerrito Economic Development Program. Community Description. Urban community in the San Francisco Bay Area 23,500 people Higher education & household income 2 BART stations Infill development Retail/Service. Department Structure. Economic Development Director. - PowerPoint PPT PresentationTRANSCRIPT
City of El CerritoEconomic Development Program
Community Description• Urban community in
the San Francisco Bay Area
• 23,500 people• Higher education &
household income• 2 BART stations• Infill development• Retail/Service
Department Structure
Senior Economic Development
Program Manager
Redevelopment Manager
Senior Housing Program Manager
Economic Development
Director
Economic Development Goals
• Broad Priorities – City Council
• Staff Work Plans – Part of City budget process
Economic Development Work Plan
• Work Plan evolving year to year
• Reflects changing priorities
How to do more with Less
• Identify resources & partners– Who can help you – Share work load, share costs– SBDC, Chamber of Commerce, Economic
Development Board…
• Learn to multi-task
• Learn to be organized
Must have Business Retention for small staffs
Business Visitation
Business Survey
Business Promotion
Business Workshops
Business AttractionNow more important than ever
• Focused approach– Know your city– Targeted areas– Work with partners– The kitchen sink
• Enlarge the pipeline
How do you measure success?• Success changes as
program evolves
• Identify success through work plan
• Show me the money!
Community and Economic Development
• Economic Development
• Redevelopment
• Affordable Housing
• Clovis Youth Employment Program
City of Clovis Snapshot
• Population - 96,868 • Number of Households – 31,276• City Size – 23 square miles• Unemployment Rates – 10%• Income - $64,445 median income
Business Community
Business Challenges
• Downturn in the Economy
• Retail and Office Vacancies
• Six New Hotels
• Metropolitan Area Competition
Economic Development Strategy
• Know your adopted goals.
• Communicate the goals.
• Identify priorities within the goals.
INDUSTRIAL DEVELOPMENT STRATEGY
COMMERCIAL DEVELOPMENT STRATEGY
TOURISM STRATEGY
Business Attraction
•
Critical Factors for Success
• Clear consensus of goals
• Be focused
• Do not duplicate work
• Partnerships – Inside your organization– Within the community
Questions?
Tina SumnerDirector, Community & Economic Development Clovis Community Development Agency356 Pollasky Avenue, Suite 200Clovis, CA 93612(559)324-2082FAX (559)[email protected]