city of dallas style guide introduction
TRANSCRIPT
Introduction to City of Dallas Style GuideJune 2016
City of Dallas Style Guide
http://bit.ly/StyleGuideDallas
https://app.frontify.com/d/SjRBA4GEQCYH/dallas-city-hall-style-guide
Set of standards that ensures consistent design and identity for the writing and
design of documents for a specific organization
-OR-
APPLIES TO PRINT AND ONLINE MATERIALS
Per City of Dallas PIO, it is not necessary to redo documents already printed or online, but going forward all documents, both printed and electronic, should follow these guidelines.
Navigate through the Style Guide using the menu on the left. The first few choices are those discussed in this presentation. The others are intended mainly for web developers.
LOGOSThese logos are all approved City of Dallas logos.
They can be downloaded as a Zip file, in either PNG or EPS format.
FONTSFonts should be Lato or Roboto, in any version. Both fonts
can be downloaded from the Print & Social Media Resources Page
(not the Typography page).
COLORS
Each brand color includes the RGB code (a series of three numbers) and a six digit Hexadecimal Codes aka Web Safe Colors.
These primary colors are already in use in many aspects of our work.
COLORSSecondary colors are also already in use in many aspects of our work.
Secondary colors also include the RGB code (a series of three numbers) and a six digit Hexadecimal Codes aka Web Safe Colors.
WHITE BLACK
FONT COLORS
White and cool-toned grays can be used as well, but not black. Dark grey is the recommended color for use in place of black.
RGB – 3 Numbers
Web – 6 Letters/Numbers
Powerpoint
Canva
Virtually every program utilizes either RGB or Web Safe colors
RGB – 255, 160, 0 Web – FFA000Powerpoint Canva
Style Guide
Style GuidePowerpoint
RGB 33, 150, 243 Web – 2196f3Canva
Example: To change a red shape in Powerpoint to a City of Dallas blue, select the shape, click on the Format tab, click on Shape Fill, and select More Fill Colors (continued on next slide).
Continued: Select the Custom Colors tab and enter the three RGB color codes, and click OK
Canva.com
Powerpoint
A Powerpoint template makes it easy to create documents and presentations using Style Guide colors and fonts. Templates for other programs are being developed.
These are a few examples of how we are already using Style Guide colors and fonts in our social media graphics.
This is an example of a printed document created using Style Guide colors and fonts.
Questions? DAS staff contact is Rebecca Poling at [email protected]
Other departments may wish to contact the Public Information Office for assistance.