City-branding : Time for Entity

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A city is always more than just a place. A city is an encounter to achieve opportunities.

When the concept of "DEMOCRATIC BRANDING" is becoming an extended motto, our cities should recover some essentials , to

become really powerful brands.

Engagement is more than another marketing fad…

… because citizen alignment

and commitment is an

essential factor of credibility,

dynamism and consistency.

A city brand does not rely just on foreign eyes, but on the shared commitment to fulfil hopes and

values that identify and differentiate a city.

Contemporary brand rest on the basis of consumer empathy and connection.

Connecting inner elements of the brand with the external

elements of persuasion, create brands able to adapt and change.

Any form of contemporary brand relies on sticky proposals born from the heart and the soul.

Let’s build brands as an inside out process… from “places” where people care for people.

Today Brands should be based on a constant and

active listening, to release value from every corner

to any involved stakeholder

City brands should help us to align citizens on shared ambitions and purposes.

Alignment is exchange, connection, experience and sharing

A consistent purpose that build engagement

from the heart.

A brand, more than ever, is a will and a voice.

Today any city-brand must deliver compelling messages across platforms, because a city is encounter and sharing, and every form of interaction becomes a moment of true to distinguish fake from reality.

Thank You

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