branding zp in happy city
DESCRIPTION
Branding zp in happy cityTRANSCRIPT
Strictly Confidential – Do Not Distribute
• Happy City Overview
• Goals
• Event details
2
Happy City overview
• Hot Game on ZingMe
• A30: 3.009.184
• Game play: Building – Decorating Your
Dream City
Strictly Confidential – Do Not Distribute 3
Strictly Confidential – Do Not Distribute 4
Strictly Confidential – Do Not Distribute 5
Increase brand awareness
Increase Zing Phone Impressions appear
in Happy City
Strictly Confidential – Do Not Distribute 5
Goals
Strictly Confidential – Do Not Distribute 6
“Decorate Fall City, Get Zing Phone”
Duration: 17/11/2011 – 11/12/2011
Overview Zing Phone event
Collect Zing Phone card from friends
Exchange Zing Phone card to receive items
Decorate Fall Cities
Top 10 the most beautiful fall cities
All of users Vote
Top 3 the most beautiful fall cities get big reward
Set up e-Store
(Zing Phone store)
Strictly Confidential – Do Not Distribute 7
Strictly Confidential – Do Not Distribute 8Strictly Confidential – Do Not Distribute 8
Task 1
Strictly Confidential – Do Not Distribute 9Strictly Confidential – Do Not Distribute 9Strictly Confidential – Do Not Distribute 9Strictly Confidential – Do Not Distribute 9
Set up e-store
Finish task 1, Get reward
Take money from e-store, gettingZing Phone items
Strictly Confidential – Do Not Distribute 10
Finishing the first task, Zing Phone stores appears . Users can exchange six items from the Zing Phone store. To do this, users must raise friends to give them Zing Phone cards by announcing on their wall
Ask Friends Zing Phone
Cards on their wall
Notice about Zing Phone store appears when each user login Happy City
Strictly Confidential – Do Not Distribute
Feed wall
Users wants to ask their friends for Zing Phone Card
11
User click on feed on friend’s wall also receive Zing Phone card
Strictly Confidential – Do Not Distribute 12
Collecting all Zing Phone Cards, users starts to exchange Zing Phone and receive items
Turkey = 20 cards Barber shop = 80 cards
Farmers Market = 100 cards
Fall House = 150 cards Fall Mansion =
250 cardsHarvest Table =
350 cards
Strictly Confidential – Do Not Distribute 13
After Collecting fall items, users can decorate their city with fall themes
Strictly Confidential – Do Not Distribute 14
Vote for fall city contest is the task of all users
Strictly Confidential – Do Not Distribute 15
Users can vote for 01 of the 10 most beautiful cities in game with Zing Phone interface Pop - up
Strictly Confidential – Do Not Distribute 16
Transition effects make the experience as using real Zing Phone
Strictly Confidential – Do Not Distribute 17
Strictly Confidential – Do Not Distribute 18
Vote for the most beautiful fall city
Strictly Confidential – Do Not Distribute
Rewards of Fall City Contest
19
Rewards of Fall City Contest
Strictly Confidential – Do Not Distribute 20
Rewards of Fall City Contest
Strictly Confidential – Do Not Distribute 21
Contact
22http://open.zing.vn
Q&Ahttp://open.zing.vn
– Hoàng Hường
• T: (08) 3 866 4666 (ext.1042)
• M: (+84) 01636 936 936
23http://open.zing.vn
Strictly Confidential – Do Not Distribute 24