cisco telepresence · tele-commuter high immersion flexible deployment high immersion transforms...
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© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Cisco TelePresence for Everyone, Everywhere
Abderrahim MAROUFIConsultant Avant-Vente Cisco Expo 2009
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Agenda
Cisco TelePresence vs. VideoConferencing
Introduction to Cisco TelePresence Endpoints
System ComponentsVideo SystemAudio SystemCisco TelePresence Software/Hardware Features
Cisco TelePresence use cases
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Cisco TelePresence vs. Videoconferencing
Does it really feel like you’re “there” in the room?Can it truly replace a face-to-face meeting?Is each participant adequately seen and heard?Is it utilized heavily, or does it just sit in the corner?
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Cisco TelePresence vs. Videoconferencing
Does it really feel like you’re “there” in the room?Can it truly replace a face-to-face meeting?Is each participant adequately seen and heard?Is it utilized heavily, or does it just sit in the corner?
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Cisco TelePresence TelePresence
A true replacement for face-to-face meetingsAs good as actually being thereFeel as if you’re actually in the same room togetherTravel the world without ever leaving your officeAs easy to use as an in-person meeting
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Cisco TelePresence Redefining How People Communicate
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Cisco TelePresence Redefining How People Communicate
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Agenda
Cisco TelePresence vs. VideoConferencing
Introduction to Cisco TelePresence Endpoints
System ComponentsVideo SystemAudio SystemCisco TelePresence Software/Hardware Features
Cisco TelePresence use cases
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
Great user experience
Very low latency
Easy to schedule resources
Easy to use
High availability & reliability
Low support requirements
What Does it Take to Have Successful Video Collaboration?
Tuned to human factors
Below human threshold globally
Scheduled via Outlook or Notes
Intuitive OBtP & auto-collaboration
End-2-End validated architecture
It works first time, again and again
Requirements Cisco TelePresence
“Face to Face” interaction requires a combination of technology and experience that yields a complete in-person experience
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Quality—Simplicity—Reliability
Quality
Simplicity
Reliability
Unified Communications
Ultra-High Definition (1080p) - Spatial AudioVirtually an In-Person Experience
One Button to PushEasy to Use – for Executives and Everyone
Reliable, Resilient, & SecureCisco is the best choice, globally
Network as the Platform
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Cisco TelePresence Endpoint Portfolio Expanding User Experiences
CTS 5001–2 Seats
CTS 30006 Seats
CTS 10002 Seats
CTS 320018 Seats
Flexible use
Private office
Tele-commuter
High immersionFlexible deployment
High immersionTransforms business process
Transforming governance processes Distanced learning
Personal Group/TeamMultipurpose
CTS 1300Multipurpose Room
One screen
High immersion
Rapid deployment
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Cisco TelePresence – Complete Solution
Multipoint - 48 segmentsOne-Button Scheduling ServerUC infrastructure
Network ServicesAuto-collaborateIntercompany ServicesEnd-to- End Encryption
Planning and DesignNetwork ReadinessRoom readiness (3000/3200)Groupware integration
Implementation and SupportInstallationMonitoring, Support, Helpdesk Financing
Multipoint and Scheduling
CTS 5001–2 Seats
CTS 30006 Seats
CTS 10002 Seats
CTS 320018 Seats
CTS 13006 Seats
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Cisco TelePresence 500 Cisco TelePresence Gets Personal
Brings the in-person Cisco TelePresence experience directly into the private office
Provides “equal stature” for users to join Cisco TelePresence calls at life-size
Same superior video, audio and experience quality as all other endpoints
The Cisco TelePresence portfolio The Cisco TelePresence portfolio for a wide spectrum of applications and needsfor a wide spectrum of applications and needs——
from onefrom one--onon--one to large team meetingsone to large team meetings
Multi-use display for Cisco TelePresence or second external monitor/digital signage
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Cisco TelePresence CTS 1000
2 Seats for General Purpose Room
Native 1080p Camera
65” Plasma DisplayLife Size
Wideband Audio
Cisco Unified IP Phone 7975G
Auto CollaborateWith PiP or External Display
Audio Add-In
One Button to Push for Scheduled Meetings
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Cisco TelePresence CTS 3000
First Cisco TelePresence OfferingAward Winning ProductFirst Native 1080p TelePresenceNative 1080p Cameras65’ Native 1080p Plasmas3 x 2-Seat Table Segments (6 people)
TelePresence ExperienceLife SizeSpatial AudioAuto Collaborate for Data Video SharingOne Button to Push for Scheduled MeetingsAudio Add-in
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Cisco TelePresence CTS 3200
Multi-Row room designSame front row as CTS 3000 (6 people)Extra 2nd row table (12 people)Room for “spectators” along back wallNo raised seating
Designed to fit in large roomMinimum room size 31’w x 23’d x 8’hMin 26’ depth for “spectator” seatsAdditional data display required for back row viewing10’ ceiling height for optional data display
Full “TelePresence Experience”Inherited all features from Award Winning CTS 3000All participants in the room have a full “seat at the table”Spatial audio microphone at each seat, tuned 1080p video
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
The CTS 1300 Series For the Multipurpose Conference Room
• Opens up all multi-purpose rooms for Cisco TelePresence
Multi-camera design for great experience Life-size meeting… instant switchingTelePresence-class video for 6 usersFirst offer: 65” screen sizeBuilt-in audio conferencing
• Competitive pricing with HD Videoconferencing room systems
• Flexible DeploymentEasy remediationUses existing table
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Cisco TelePresence System 1300 Series Common CTS 1300 Use Cases
• Existing customers—deployment expansion
More available roomsMore utility from TelePresence roomsMore people in a TelePresence meeting
• New customers—flexible deployment
Optimized deployment for companies of all sizesEfficient implementation/operational costsProductivity with one unit—Intercompany for partners and customers
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Agenda
Cisco TelePresence vs. VideoConferencing
Introduction to Cisco TelePresence Endpoints
System ComponentsVideo SystemAudio SystemCisco TelePresence Software/Hardware Features
Cisco TelePresence use cases
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Cisco TelePresenceSystem Codec
(CTS)
Cisco UnifiedCommunications
Manager(CUCM)
Cisco TelePresenceManager
(CTSMGR)
Cisco Session Border Controller (SBC)
Cisco TelePresence Multipoint Switch
(CTMS)Cisco Unified
Videoconferencing(CUVC)
Cisco TelePresence Icon Overview
Cisco TelePresence System 1000 (CTS-1000)
Cisco TelePresence System 3000/3200
(CTS-3000CTS-3200)
Cisco TelePresence System 500(CTS-500)
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
CTS System Overview Primary Codec
Embedded Linux on Compact FlashLeverages CUCM architectureBuilt on open standards
CDP and 802.1Q for VLAN assignment802.1p and DSCP for QoSHTTP Configuration/Firmware DownloadsSecured Administration with SSH/HTTPsSIP signalingRTP and sRTP for MediaUDP, TCP and TLS for SignalingVideo: H.264 @ 1080p & 720p or CIFAudio: AAC-LD and G.711
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
CTS Video Systems CTS 3000/CTS 3200 Triple Screen Endpoints
3 CamerasNative 1080p resolution30 frames per secondPurpose built for Cisco TelePresenceImproved Camera Lens for CTS 3200
- More Depth of Field- Lower Light Conditions
3 Displays65” plasma technologyNative 1080p resolutionFits 2 people life sizePurpose built for Cisco TelePresence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
CTS Video System CTS 1000
Same Video System as CTS 3000
65” plasma technologyNative 1080p resolutionFits 2 people life sizePurpose built for Cisco TelePresence
Native 1080p resolution30 frames per secondPurpose built for Cisco TelePresence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Displays37” Wide Viewing Angel LCDNative 1080p ResolutionCodec Controlled Dual HDMI Input(2nd Input only Supports DMP)
Purpose Built for Cisco TelePresence
CTS Video System CTS 500
Embedded CameraNative 1080p ResolutionIntegrated Appearance with Display 30 Frames per SecondPurpose Built for Cisco TelePresence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
CTS Audio System CTS 3000/CTS 3200 Triple Screen Endpoints
Designed for Human Speech ReproductionMounted under Each Plasma Display
- Providing Directional (Spatial) Sound- the Sound Follows Where the Image Goes
3 Speakers:
Spatial Audio with Echo Cancellation One Dedicated for Each Table Segment(3 in CTS 3000; up to 9 in CTS 3200)Patented Cell Phone Static Elimination
Microphones:
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
CTS Audio System CTS 1000
Same Audio System as CTS 30001 x Microphone with GSM Phone Static Elimination1 x Speaker
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
CTS Audio System CTS 500
Embedded SpeakersImmersive Design Blends into the LCD
Embedded MicrophoneIntegrated Appearance with the LCDDirectional AudioNo External WiringPurpose-Built for CTS-500Mute Control on CTS Phone UI
3rd Party Headset Support on CodecActivated via Phon UI SoftkeySystem Speakers and Mic will be disabled
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Agenda
Cisco TelePresence vs. VideoConferencing
Introduction to Cisco TelePresence Endpoints
System ComponentsVideo SystemAudio SystemCisco TelePresence Software/Hardware Features
Cisco TelePresence use cases
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
Cisco TelePresence Countercyclical Momentum
Drive Customer Intimacy
Unlock Employee Potential
Create Competitive Differentiation
Improve Productivity
Transition to a Borderless Enterprise
Accelerate Decision Making
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
The Scale of Collaboration Cisco’s Own Internal TelePresence Deployment
450 CTS endpoints
44 countries, 156 cities
5+ hours used per end point per day
4800+ meetings/week globally
1400+ multipoint meetings/week
$300M travel + productivity savings
100K+ metric tons of carbon saved
1000s of intercompany meetings
Sales
Engineering
Human Resources
Customer Service
Finance
Operations
Manufacturing
Functional Groups Benefitting
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31
Procter & Gamble Revolutionizing the Business with Video
Driving fundamental business changesFaster product introductions: $M incremental revenueConnecting with customers, partners, suppliers to speed supply chain
Better internal productivity and collaborationSignificant cost savingsImproved quality of life for its global workforce
Cisco benefits: the best experience, understanding of the network, rapid global deployment and robust services
Phase 1 complete—50 rooms …and growing
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
Global Manufacturing Scaling for productivity and collaboration
Increase productivity through reducing travelScale R&D resources globally
Faster decision-making; reduced project timelinesBetter relationships with partners and customers
First deployments focused on top travelers to cut costs and gain productivity.
Second phase designed to promote increased collaboration and reduce time to market.
Benefits Result
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
Retail—Competitive Advantage
Ingolstadt, Germany
Media Saturn
Europe’s number one consumer electronics retailer with 600+ stores in 15 countries Faster decision making with internal experts “Noble ambiance” to preserve meeting intensitySpeeding expansion into new markets/countriesSignificantly reduce travel: cost savings pays for rolloutReduce employee “downtime”
Scale Scarce Resources and Reduce Travel
Speed Expansion into New Markets/Countries and Improve Employee Productivity
Benefits Result
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
Hi-Tech—Faster Cross-Cultural Productivity
Faster Decision Making with Internal Experts Operational Efficiency
Speeding Product DevelopmentOptimizing Customer Engagement
“We will take collaboration to the next level by overcoming geographical barriers and enabling employees, customers and partners to work together more effectively.”
Uwe Herold CIO, SAP AG
Benefits Result
“With Cisco TelePresence, we can work faster without sacrificing any of the face-to-face interaction that is so crucial to gaining consensus across teams.”
Dietmar BruderVice President, SAP IT
SAP
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
The Cisco TelePresence Platform— A Full Solution for Rich Experiences & Applications
ExperienceBest in class Immersive - Tuned to human factorsSame great experience in P2P and multipointBest-in-class from customer feedbackEasy to schedule & use (OBTP)Intuitive collaboration tools for ease of useNo perceptible latency in global deployment
Technology1080p/720p H.264 video at 30fps; Spatial duplex audio MPEG4 AAC-LD (incl. MP)Security: Authentication + encryption at wire-speedScheduling via Exchange Outlook & Domino/NotesMultipoint Switch: Latency <10msCisco TelePresence secure inter-company exchange
InnovationCodec development: maintain 18 months leadStandards-based interop. H.323, H.320, SIP, SCCPVertical applications, HealthPresenceExpert on Demand: CUCC integrationDigital Signage/Call Centers: CTS + DMSCisco TelePresence On-StageWebEx integration, Recording, …
CiscoR&D investment and solution integrationWorldwide Sales & Support: DIY or ManagedCisco Authorised Technology Partner programCisco-on-Cisco TelePresence deploymentEssential Operate & Remote Operate ServicesCisco Remote Assistance Services (Concierge)Cisco One-Button-to-Service (OBtS)