cisco system- jk

8/3/2019 Cisco System- Jk

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Jaykishan Fefar

Jayesh Sherasiya


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Company Overview

Cisco Culture and History

Goals and StrategiesE-Business Initiatives

About Cisco System

Discussion Questions


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Company overview

Cisco hardware, software, and service offerings are

used to create Internet solutions that allow

individuals, companies, and countries to increase

productivity, improve customer satisfaction andstrengthen competitive advantage.

The Cisco name has become synonymous with theInternet, as well as with the productivity

improvements that Internet business solutions

provide.


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At Cisco, our vision is to change the waypeople work, live, play and learn Cisco

Companys mission is to enable people to make powerful connections-whether in business,

education, philanthropy, or creativity.


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Cisco Culture and History


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Cisco Systems: Worldwide Leaderin Networking for the Internet

Cisco Products Powerthe Internet

Cisco RunsIts Business

on the Internet


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Cisco at WorkCorporate Culture


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Executives

John Morgridge he shaped the Cisco culture from

day one, focusing on customer satisfaction, product

quality, and frugality.

John Chambers was known for his fair but ultra-

competitive nature. He is a former IBM and Wang

Laboratories marketing and sales veteran, fostered

Ciscos strong customer focus and was credited with

continuing Ciscos striking success in the networking

industry.


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19981984 1986 1990 1994 2002 2003 2004

Started atStanford

IPO; 192Employees

End-to-EndSolutionsProvider

Cisco RoutersPower the Internet;LAN/WANSwitching, RemoteAccess

#1 CommunicationsEquipmentSupplier

Shipped FirstRouter

$18.9 BillionRevenue;34,000Employees;IP Telephony,Security, Wireless,Networked Home

Ciscos20thAnniversary

New Cisco CRS-1Carrier RoutingSystem

$22BillionRevenue

2005

37,000Employees;120LocationsWorldwide


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Company was trying to expand rapidly and offernew services and products. The main element ofCiscos strategy during this expansion phase was tomaintain a passionate customer focus andconsistently try to exceed customer expectations.

Company targeted three key markets: enterprise,service providers, and small/medium business.


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Continue

John Chambers wanted to enhance and expandalready recognized brand and increased Ciscosmarketing to include television, Internet, and printadvertising.

Cisco also strove to maintain its productleadership in each of the market segments it

already served. The product leadership strategyinvolved the innovation of Ciscos engineeringteams, complemented by alliances, acquisitions,and minority investments.


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ERP System

The Cisco Connection Online.

The Cisco Employee Connection.

The Manufacturing Connection Online.


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Type

Public

Traded as

NASDAQ: CSCO,SEHK: 4333

Dow Jones ComponentS&P 500 Component

Industry

Computer networking

Founded

San Francisco,California, U.S.(1984)


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About Cisco SystemContinue

Founder(s)

Len Bosack, Sandy Lerner,Richard Troiano

Headquarters

San Jose,California, U.S.

Area served

Worldwide

Key people

John Chambers

(Chairman & CEO)


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Continue

Products

Networking Device

Network Management

Cisco IOS and NX-OS Software

Interface and Module

Optical networking

Storage area networks

Wireless, Telepresence, VOIP, Security

Datacenter


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Continue

Revenue

US$ 43.21 billion (2011)

Operating income

US$ 7.67 billion (2011)

Net income

US$ 6.49 billion (2011)

Total assets

US$ 87.09 billion (2011)

Total equity

US$ 47.25 billion (2011)

Emplo

yees 70,700 (2011)

Website

Cisco.com

Growth Rate

Average 40% p.a.


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Q1. Can other corporations benefit from investing in

e-business functionality to the same extent that Cisco

has?

Ans. Yes,

The ever-changing and dynamic business environmentnecessitates use of internet and e-business technologies

and therefore, these are going to be the face ofbusinessin future.

By making a calculated investment


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Continue

The most important being the organization should have aweb oriented culture.

The company should have a well integrated systemwhere the internet strategies are in synchronization withthe business strategies.

The company should encourage other businesses tonetwork with them.

The top level management should ensure the applicationof an internet strategy in all areas or fields.


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Continue

Implementation of internet strategy and processesshould be as minimum as possible.

Employees should be encouraged to develop innovativeprocesses with the help of internet to increaseproductivity.

Proper evaluation ofprocesses should be done after theimplementation and improvement scope should be

there.


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Q2. What canother corporations learn from Ciscosapproach toguiding the e-business transformation?

Ans: The following are some of the learnings that other

corporations can take from Ciscos approach to guidingthe e-business transformation:

A single enterprise system embracing contract

manufacturers, distributors, logistics partners,development engineers, service engineers, salesrepresentatives and customers into a single informationsystem.

Information sharing in real time.


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Direct fulfillment of orders whereby most of Ciscos contract

manufacturing partners ship directly to customers.

Automatic testing: to ensure product quality by creating test

cells on supplier production lines.

Faster product introduction into the market: reducing the

number of steps required during prototype development.

Recognize and forecast the need for a scalable business model

to meet the demand of rapid growth.

Using Internet as the foundation of an enterprise and develop

business models to achieve high performance and gain

competitive advantage.

Continue


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Thank you

cisco system- jk

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