cisco smart work center

Copyright © 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential 1

Smart Work Centers:Improve collaboration and productivity while reducing ecological footprint

Overview - May 6th 2010Raymond VersteeghBusiness Development ManagerPublic Sector European [email protected]


Mega Trends Impacting CitiesRise of Energy Consumption:� Negative impact on the environment� Current energy usage rate unsustainable

Pressure to Improve Productivity:� Increase effectiveness� Impact of technology on collaboration

Changing the Way We Work:� Pressure on travel and transportation� Push to improve quality of life

Copyright © 2007, 2008 , 2009 Cisco Systems, Inc. All rights reserved.Cisco Highly Confidential 3


The Network As The Next Utility


High-Speed Accessto Information

Requires Broadband Network Infrastructure

21st Century Economy

Collaboration Across Barriers

SWC

SWC

SWC SWC

SWCSWC


Connected Urban Development (CUD)

2006

Seoul San Francisco Amsterdam

www.connectedurbandevelopment.org

Business Transformation Enabled by Information and Communication Technology (ICT)

Madrid Birmingham HamburgLisbon

Three founding cities:

In 2008, four new cities joined:


Business Transformation Enabled by ICT

Work

Mobility

Buildings

Energy

Socio-Economics


Connected UrbanDevelopment


Connected Urban Development A Blueprint for City Transformation

Connected and Sustainable

MobilitySmart Road Pricing

Personal Travel Assistant

Connected Public Transportation

Connected and Sustainable Work

Smart Work Centers

Digital Swarming and Hub Pavilions

Connected WorkplacesConnected Workforce


BuildingsHomes

Office Buildings

Public Spaces

Public Transit Hubs

Hospitals and Schools

Connected and Sustainable Energy

Renewables and Co-Generation

Urban Monitoring and MeasurementCitizens Energy

Efficiency


Socio-EconomicsActive Citizenship and Eco Maps

Innovative Green Business Models and Sustainability

Clusters


Sustainable Urban PlanningBroadband Platform

IP-Enabled Homes and Offices, Roads, Utilities, Workplace Design


Transforming the Way We Work“Bring the information to the user – Not the user to the information”

� Resource optimization

� Evolution of ‘Going To Work’

� Employee redefined

� Work follows the worker

� The New Workgroup: collaborative, self-regulating and with a new identity

� Workspaces become user-centric

Drivers Connected and Sustainable Work

� Reduce inefficient use of space and energy in the office

� Minimize impact of travel on the environment

� Address long-term impact of stress on workers’health and productivity

� Realize technology’s potential for increasing productivity

� Knowledge workers are opting for more collaborative and flexible forms of work

� Collaboration is critical to the success of the knowledge worker

� Heightened complexity and demand for speed in the completion of knowledge work


Smart Work Center (SWC) offers a flexible and user-centric work space with enhanced communication technologies within a community inclusive services setting, designed to reduce carbon footprint and increase the knowledge worker’s effectiveness

Smart Work CenterAn innovative, sustainable concept blending work and life while fostering collaboration, productivity and ecological footprint


Healthcare

Education Community

Government

A Next Generation Smart Work CenterThrough Social Innovation towards a Community Based Concept


Smart Work CenterConceptual Services Architecture

SolutionSolution

IPv6Multicast Quality of ServiceRoutingSwitching Transcoding

VideoUnified MessagingContact Center Voice Rich-media Conferencing

TransportTransport

ServicesServices

GVPN ConnectivityGVPN Connectivity

Network ConnectivityNetwork Connectivity

Work SpaceWork Space

Meeting RoomMeeting Room

Personal TPPersonal TP

Group TPGroup TP

Basic Service Public Service

Professional Service

Physical InfrastructurePhysical Infrastructure

Collaborative Team SpaceMobile UC

Personal AssistantPersonal Assistant

Business CounselingBusiness CounselingForeignersForeigners

OneOne--Stop ServiceStop ServiceSimultaneousSimultaneousInterpretationInterpretation

Public AppealsPublic Appeals

Public BicyclePublic Bicycle

Banking ServiceBanking Service

Kids Care ServiceKids Care Service

Digital Signage, IPTVDigital Signage, IPTV

Catering ServiceCatering Service

Wired/Wireless NetworkWired/Wireless Network

Security (VPN)Security (VPN)

IP PBX SystemIP PBX System

IP PhonesIP Phones

WebexWebex

IDS (Firewall, IPS)IDS (Firewall, IPS)

SystemSystemCommunication

TelePresenceTelePresence

Audio ConferenceAudio Conference

Auto CollaborateAuto Collaborate

Call CenterCall Center

Media ProcessingMedia Processing

MCU, MCU, Codec,ReordingCodec,Reording

Conferencing Safety & Security

IP CameraIP Camera

Network DVRNetwork DVR

Web ProxyWeb Proxy

StorageStorage

ApplicationsApplications

Virtualization Speech Presence Mobility Policy Video


� Flexible Work SpaceLocation ServicesSecure VPN Remote AccessUnified CommunicationsPresenceTelePresence

� Building SystemsConnected Real EstatePhysical SecurityDigital Media Systems

� ConnectivityWired WirelessHigh Speed Broadband

• Reservation SystemWeb-based and multimodal

Access Control

Video Training

Digital Media Signage

Unified Communications

Conferencing and

Collaboration

Building System Monitoring

Video Surveillance

Visitor Management

Reservation System

Presence

Location-Based Services

IPNetwork

TelePresence

VPN Access

WiredWireless

High Speed Broadband

Information Security

Smart Work CenterTechnology solutions


� Promotes connected, sustainable “green” work environment� Decreasing energy consumption by sharing resources and

managing resources intelligently� Reduce commuters carbon footprint

� Reducing commuting times of workers� Reducing overall congestion

� Provides IT solutions and high-end connectivity to change access, communications and collaboration

� Integrate workers virtually within their work, work groups, and work processes

� Cost savings workplace, real estate and infrastructure� Sharing infrastructure, easier to manage and provision

� Access to office center outside the office or home and close to residential community

� Differentiate itself from other employers by using technology ininnovative ways to attract technology savvy workers

Smart Work CentersBenefits

� Reduction carbon footprint

� Travel and transportation

� Productivity and collaboration

� Efficiency – Cost savings

� Retain and attract employees


� Reduces building energy consumption and carbon footprint

� Increases productivity, engagement, retention� Enhances autonomy and flexibility� Grows knowledge worker satisfaction � Reduces workspace costs, overhead, space

requirements� Lowers real estate costs � Overall creates a positive image � Attracts and retains talent

� Flexible, socially-conducive workspace � More open working environment� Professional infrastructure and business support � Increases professional fulfillment� Close to home, so easier to balance work and life

� Reduces energy consumption and carbonfootprint

� Improves traffic flow and quality of life � Creates competitive, innovative, sustainable

environment � Creates sustainable place to work and live � Fosters freedom of choice

Smart Work CenterPositively Impacting the Government, Worker and Community

Government

Community WorkerCommunity Worker

Government


Smart Work CenterCritical success factors

Needs

� Delivers value to the government, the worker and the community

� Have a common purpose: share sense of urgency, vision and think and act innovative

� Public Sector Governance and Public Private Collaboration

� Next generation broadband connectivity

� State-of-the-Art ICT applications

� User-centric – Knowledge worker-centric

Nice to have

� Flexible and adaptive concept

� SWC pivotal in work and life environment

� Various and flexible public-private business models

� Heterogeneous, social and professional work environment

� Provide a voluntary and fun workspace


Almere Smart Work CenterA Proof of Concept by the cities of Amsterdam and Almere

Social Components:� Close to residential community� Close to highways� Flexible meeting space� Restaurant� Child day care� Financial services: e.g. ATM� Employment agency services

Technology Components:� Flexible work places and conference rooms

� High speed Internet connectivity� Wireless� TelePresence� IP Telephony



Almere Smart Work CenterEcosystem

� Municipality of Amsterdam� Municipality of Almere� Cisco� Quality Centre (facility and hospitality)� H4O Investments (real estate)� Almere Smart City Foundation (development)

� Nederland Breedbandland (Dutch National Broadband Association)


Almere Smart Work CenterOverview Proof of Concept

SituationDrivers for Change:� Reduce carbon footprint� Use of technology to improve productivity� Work/life balance

� Partnered with businesses for implementation

Results/Lessons Learned� User Experience Rating: 7.7� Time to travel saved: 66’

� Internal promotion necessary acrossall levels

� Partnerships with government and private sectors critical

� Employees achieved balance between work and personal life

Implementation� Collaboration between private sectors and

municipal governance organizations� Signed agreements and developed

partnerships with Municipality of Amsterdam, Cisco, IBM, and HP

� Deployed pervasive broadband and collaboration technologies

� Launched internal promotion at all levels of government


The “W-Network” of Smart Work Centers - Netherlands

Amsterdam

The Hague

Rotterdam

Almere


‘W’ - MySmartWorkSpace Reservation Tool

� Smart Work - Wherever, Whenever:Work Space follows the Worker

� Multimodal� Selection, Reservations & Payments� ‘One-Stop-Shop’ for Employers, SWC users

� Integration into EcoMaps


The Network As The Platform


High-Speed Accessto Information

Requires Broadband Network Infrastructure

21st Century Economy

Collaboration Across Barriers

SWC

SWC

SWC SWC

SWCSWC