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2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Data CenterTransformation

Hernan [email protected] EngineerCalafate Argentina Sep/2007


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Where we are Today

Environmental sustainability is a majorglobal trend for the 21st century

Corporations are adopting standardsand implementing initiatives to improvethe environmental performance oftheir operations

Green DC and CCRE can provideEnvironmental benefits to owners andoperators of Corporate Data Centers and

Commercial real state, that also reducescost and risk

2


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Government Purchasing

Regulatory Mandates & Standards

National Policies

International Agreements

Government Policy and Regulation

Government intervention to promoteenvironmental sustainability is

increasing around the world:



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Political

Social

Health

Technology

Blue State, Red State

Green Party

Regulatory Compliance?

Trader Joes

Whole Foods

Walmart

Hybrids

Bottled Water

Blades

Scalable UPS

Fuel Cells

Cost Centers

Selective Accounting

YOU?Control

Influence

Power Consumption MitigationWhat does Green Mean to You?

Economics


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meanwhile .


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Data Center Challenges are EverywhereIT runs the business downtime is not an optionI want to see more business value out of IT

Our applications are the face of our businessIts all about keeping the application available

As long as my servers are up Im OK

We have too many underutilized servers

Our information is our business. We need to protectour data everywhere in transit and at rest

I cant keep up with the amount of storage that needsto be backed up, replicated and archived

CxO

Apps

Server

SecOps

Storage

NetworkI need to provide lots of bandwidth between data centers,and make sure users can get to the apps



7/36 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

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Check Credit History

RemoteUsers

Customer

ProcessOrder

CheckCredit

ShipOrder

BillCustomer

Business Process

Todays Business Processes Are

ComplexUpdate

Cust Svce

DATA CENTERBRANCH / WAN

EXTENDEDENTERPRISE

Customer Hits Buy

Trading Partners

EDI

ebXML

SOAP

Notify Sales Rep

Update Call Center

Update Contracts

Credit Approved

Warehouse

Pack & Ship Order

Deliver Order

Confirm Shipment

Billing Notification

Update Call Center

Order Complete

Logistics

Credit

ERP

SCM

CRM

Cust Master

Accts

Purchasing

Procure Material

WAN

Intranet

Extranet



Silod applications, departments, information, devices dont collaborate

Complex, heterogeneous infrastructure driving cost, efficiency, agility

New developments driving additional demands on infrastructure

Email,File & Print

Web/ApplicationServer Farm

BladeServers

DepartmentalServers

IBM Mainframewith OSA

Storage& Backup

PointAppliances

The Issue is Complexity ofIT Infrastructure



Data Center Transformation

IT

Relevance

andControl

Application Architecture Evolution

Mainframe Client ServerService-Oriented

Web2.0Web / n-Tier

IP Routing

LAN Switching

Network Based Security

SLB / App Front Ends

XML

NetworkValue



Where the Network is Going Today

All Devices Networked

All Services VirtualizedEverything over IP

Everything on Ethernet



11

2005 Cisco Systems, Inc. All rights reserved.

Simplified and PolicyBased Provisioning

ReproduceableProcesses

Manage BusinessProcesses andTemplates

Automation

Session NumberPresentation_ID

Regain IT AssetControl

Lower OperationalExpenses

Protect andControlInvestments

Cisco Data Center Strategy & Evolution

Virtualization

Capital AssetUtilizationImprovement

Power Savings

Overall SystemsAbstraction

VirtualizationConsolidation

Innovation

andIntegration

Data Center Class Platform

Integrated Services

Unified Network Fabric

Integrated Provisioning



Networked Resource

The Network Consolidation Effect

Server Bus Speed Peripheral Network



The network design and theData Center physicalinfrastructure planning mustbe done together, since day 1.

HOW ?



Each watt consumed by IT infrastructure carries a burden factor of 1.8to 2.5 for power consumption associated with cooling,conversion/distribution and lighting*

Losses in power generate heat Where the power go ?

Sources: EYP Mission Critical Facilities, Cisco IT, Network World,Customer Interviews, APC



Cooling Supply or Distribution?Current designs being specified to cool up to 30kW per rack

Cisco Partner tested at 30KW and were able to cool in a normal server rack

Tested different configurations and had very different cooling airflow results Targeted cooling utilizing modular hot/cold segregation essential to future-proof designs

Supply? Distribution?



Cooling Strategies by Rack Density

0

5

10

15

20

25

P

owerperRa

ck(kW)

Vent rack exhausts, installclosed cabinets and blanks toprevent recirculation

More than 2 tiles needed perrack. Consider Spot Cooling

Fully ducted exhaust into hotaisle to prevent recirculation

Consider In- row cooling orliquid-cooled racks

InfrastructureExamples

CoolingOptions



Enabling Hot Aisle/Cold Aisle Designswith High Density 6509 and 9513 Chassis

Example: Panduit Cabinet

45RU (32W x 40D x 84H)

Up to 20kW/cabinet heat rejectioncapability

3 6509s or 3 9513s per Rack

Front to back airflow into Hot Aisles Integrated Cable Management

Modular design to support future airhandlers or spot cooling

Part # CN4-1 and CN4-2 for MDS9513 and # CN4-3 for the Catalyst6509E



Affording the Next-Gen Data Center

Legacy Server High-Density ServerPower per Server 2-3 kW per rack > 20 kW per rack

Power per Floor Space 30-40 W/ft 700-800 W/ft

Cooling Needschilled airflow 200-300 cfm 3,000 cfm

Source: Gartner 2006

20,000 ft

800kW

+33%

100-200 Racks

Annual Operating Expense = $800k

Annual Operating Expense = $4.6M*

*Peripheral DC costs considered

Legacy DC designed to accommodate2-3kW per Rack

Introducing 1/3 high-density infrastructure intoa legacy facility is cost prohibitive



Data Center ZoningAllows for a mixed environment of high density/low density

Allows for targeted availability, service levels, cooling and UPS run-time

Aligns well to virtualized environments

Power & Cooling

20kW Per Rack

Power & Cooling

5kW Per Rack



Where Cisco has ImpactComponents & Solutions



Ciscos Positive Impact on DC Efficiency

Catalyst 6500 Power Supply Efficiency has improvedfrom 70%-80% since introduction in 1999.High end power supplies are better than

90% efficient.

0

5

10

15

20

PwrPerpor

t

0

50

100

150

Pwr

perGbps

0

2

4

6

8

10

12

14

Pwrp

erFC

Port

0

50

100

150

1st Qtr

Pwrperport

6502 6704 6708 6816 6516a 6724-

SFP

6748-

SFP

CSM ACE 9016 9124 9148

Catalyst 6500 10GbE w/ DFC Catalyst 6500 GbE w/ DFC

Catalyst 6500 SLB MDS9500

Cisco Will Continue to Reduce Power Per Work

Unit Performed Port Per ServiceComponent Efficiency



Cisco ACE with FWSM Reduces Power by 85%Component/Conversion Point Reduction

Incremental Power Required (W)

85% power reduction with virtualized, integrated modules ~ 11kW

Rack space saved by using virtualized, integrated modules ~30RU

Additional savings from reduced cabling, port consumption and support costs

11,400 11,300

13,300

1,820

Design Efficiency

Performance

Requirement

10 Gbps load balancing

20 Gbps Firewall

10 Virtual Contexts High availability



Example: 10 Servers per SLB/FW Context

ACE Module = 220W Incremental for SSL Termination + SLB

FWSModule = 172W Incremental for FireWalling

ACE + FWSM Handle 200 SLB/FW Contexts

392W Incremental Total

Reduce Power ConsumptionThrough Service Density

Design Efficiency

Supportfor 200

contexts

Catalyst 6500



Appliance Model Deployed in Redundant ConfigRepeats itself 1400Watts at a time

Design Inefficiency

Example: 10 Servers per SLB/FW Context/Group

1400 WattsIncremental withEACH new Server

Group (x N)

800 WattsIncremental One TimeSupports 200 Server

Groups

Redundant

Configuration

Design Efficiency



Reduce Power ConsumptionThrough Service Density

Reduce complexity

Increase manageability

Reduce latency

Eliminate single points offailure

Supportfor 200contexts

The ACE and FWSM

deployed in a Catalyst6500 provide theseservices within the

network fabric,eliminating the

appliances and theirassociated load

Design Efficiency


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Cisco MDS

SolutionTape

Library

MDS 9513

VSANs with Inter-VSAN Routing

VSAN 1

VSAN 2

VSAN 3

MDS SAN Fabric Virtualization the MorePower and Cabling Efficient SAN
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Ciscos SAN Virtualization SolutionsIndustry Leading Results

HRSAN

SalesSAN

Common Physical Fabric

MarketingSAN

TapeSAN

MS

MSMS

Taking a tape subsystem off-line can save $3,800 in power

and cooling per year

Step1: Build a network solutionusing Virtual Fabrics

Step2 :Storage Virtualization

Increase disk utilization to ~70%

Consolidate usable space in theactual Storage devices

Greater power savings andreduced footprint

Design Efficiency


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Power & Cooling MitigationUse Case Analysis

Use Case Profiles

1. Isolated storage traffic for 3 BUs sharing a common backup

2. Combined Mainframe and Open Systems storage network connectivity in the same data center

3. Extended storage for remote replication and tape vaulting between data centers

11,400 11,300

Use Case 1 67%

Use Case 2 70%

Use Case 3 41%

Savings w/MDS

MDS Configurations: vSANs + RBAC

IVR

FCIP

Storage Services Module


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3rd Party Validation


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in summary


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Growth Projectionswhat are the experts saying?

2008, 50% of todays data centers will haveinsufficient power and cooling capacity tomeet the demands of high-density

equipment Through 2009, energy costs will emerge as

the second-highest operating cost (behindlabor) in 70% of DC facilities WW

2011, power demand for high-densityequipment will level off or decline

2011, in-rack and in-row cooling will be the

predominant cooling strategy for high-density equipment

2011, in chasis cooling technologies will beadopted in 15% the servers

Source: Gartner; Meeting the DC power and cooling challenge


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Transforming your Customers Data Center

10GbE/Cu will happen in a 2008-2009

timeframe at reasonable densities Cable distances may need to be less than

30m, intra-rack is ideal

Fiber could inflect Copper at 10GbE to thehost, especially in latency sensitivedeployments, i.e. HPC

Power and Cooling challenges remaintop-of-mind

Networks will Unify and Consolidate


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Data Center Evolution

Consolidation Reduce Operating Expense

Can Strain Power Grids, HVACSystems, and Control Planes

Also an Opportunity to AuditPower and Cooling Design

Power & Cooling Reduce Component Count

Increases Density

Assessment Needed to

Determine OPEX for site

Assessment may be Neededto Audit Existing CPI

Best Practices

Choose Efficient

Components (Systems)

Balance Density/Space

Assess new Technology

Targeted, Incremental

Changes for Efficiency Virtualize to Increase

Utilization

Share Practices

Evolving to Green


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Common Questionswhat are the variables?

Name Plate or Average Operating Consumption?

DC versus AC Power?

Best cabling fiber or UTP ?

How to calculate data center efficiency?

How to measure at the systems level?

Why should IT care?

Cooling supply versus air distribution

What is the networks role and where is it going?

Where to learn more?

Source: Gartner; Meeting the DC power and cooling challenge


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In Closing

Ciscos virtualization solutions slow thegrowth of power demand throughincreased utilization while reducingcomponent count

Ciscos next-generation products andsolutions will further reduce powerconsumption at the systems level

Cisco is focused on environmentalconcerns from executive direction toindividual product design

Ciscos CA group provides services forPower and Cooling auditing as a NetworkReadiness Assessment to assist with

facilities support planning
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