1© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Cisco on Cisco—Executive ModuleHigh Level Summary

Version 6.0, Q1, FY’07

2© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

The Cisco StoryInfrastructure Innovation

• Early Internet Gateways

•

Extranets Intelligent

Global WAN• Multiple LANs

•• Voice Over IP• Home Broadband• Multi-Cast IPTV

• Converged Voice, Video, Data

• IP Telephony• IP Contact

Centers• VPN• MPLS VPN WAN

•Network Services

• Wireless LANs• Storage Area

Networks• Content

Switching

1992 1994 1996 1998 2000 2002 2004 2005

Customer Self-ServiceWeb-Based Automation

E-CommerceEmployee Self-ServiceDirect Fulfillment

Virtual Supply ChainE-Learning

Extended Systems to PartnersCustomer Interaction Network

3© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Intelligent Information Network at Cisco

Deployment Summary

Integrated Systems:• 1999: Merging Wireless with wired IP LAN

access • 2000: Convergence to single IP voice/data

network• 2000: Remote Access VPNs• 2002: US and EMEA WAN Re-architectures• 2003: Storage Area Networking • 2005-2006: ECT VPN

Integrated Services• 2004: Content Engines (ACNS)• 2004: CSM • 2005: Consolidated storage silos into shared

pools, virtual storage resources (VSANs)

Integrated Applications• 2005: Piloting AON

Benefits

The Future

Integrated Systems • 2006 - 2007: ISR routers deployed across

WAN

Integrated Services• 2006: WAFS and Application Velocity • 2006: SFS Infiniband switches (Topspin) with

VFrame software tools • 2007: Storage and Servers are now pooled

virtual services made available to apps as needed

Integrated Applications• 2006: AON to perform proxy web services • 2006 - 2007: AON deployed at the data center • 2007 - 2008: AON deployed at key WAN

network hubs

Integrated SystemsMore value from the network foundationOne network for reduced CapEx, OpEx,Integrated Services platforms reduce

complexity, improve manageabilitySecurity improved when embedded in the

system, not bolted on (e.g. NAC)

Integrated ServicesMore value from Infrastructure and resourcesIntegrated voice, video and collaborative apps

improves quality, productivity of business interactionsCommon APIs & management standards

greatly improves manageabilityVirtual storage / servers improve utilization,

manageability

Integrated ApplicationsMore value from applications and servicesReduce complexity of overall network Networks / apps work together as an

integrated system for greater power, flexibility, simplicity

Business and security policies can be applied easily across platforms

4© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Core Routing and Switching at Cisco

Deployment Summary

• Common enterprise wide infrastructure, 300 sites: 3433 Cisco Switches , 2485 Cisco Routers and 3460 ECT Routers

• OC-192 on Campus LAN

• OC-12/STM-4/OC-3/STM-1/DS-3 WAN backbone

• ‘Any-to-any’ topology (converged network)

• Service provider MPLSIP-VPN network in EMEA

Benefits

• ‘Any-to-any’ topology & shortest path traffic supports real-time, inter-office, delay sensitive applications

• Costs reduction of 23% through modernizing network

• Improved application quality through QoS & Multicasting

• International VoIP Calling

• EMEA MPLS VPN: –1 connection to network = flexible office adds/moves

–4X bandwidth at no extra cost

The Future

• Intelligent Information Network (IIN) (Network admission control / IPV6)

• GSRs in the Internet Gateway

• POE upgrade from Cisco prestandard to IEEE 802.3af.

• Application Aware QoS v2

• Upgrade of 1100+ Edge & L3 Switches, Data Center Network and Branch Office

• Advanced applicationsCustomer Care Center / E-customer / E-marketplace

5© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Data Centers at Cisco

Deployment Summary

5 enterprise production Data Centers of 36,000 square feet

Data Centers support Cisco business processes

Initial 4 tier model > 4 tier model replaced by vertical & horizontal model (resulted in ‘Silo’ challenges) = move to redesign into the ‘Service Oriented Data Center’ (SODC) model

Benefits

SODC designed to meet three strategic business objectives:

1. Lower TCO

2. Enhance Business Agility

3. Improve Business Continuance

The Future

3 Stages of Data Center redesign:

1. Consolidation

2. Virtualization

3. Automation

6© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

IP Communications at Cisco

Deployment Summary

• 256 locations covered66,000 IP Phones

24,500 IP Communicators

• 25 Cisco Call Manager Clusters

• 46,200 Cisco UnityVoicemail boxes

• 5,000 Video Telephony Advantage users

The Future

• Expanding audio conferencing into rich media communications

• Home office IP Telephony extensions

• Global IP Telephony apps• New CM features, new IP

Telephony apps, bring new business capabilities

• Full Video solution combines H.323 and SIP Video solutions into seamless solution

Benefits

• Reduced 262 PBXs to 25 centralized IP Call Manager clusters

• Removed contract PBX maintenance costs

• Removed PBX lease costs

• Worldwide central voice management in place

• Worldwide voice mobility in the office, at home, andon the road

7© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

IP Contact Centers at Cisco

Deployment Summary

17 Contact Center locations globally (including 3 outsource locations)

10+ million calls handled per year

84 Global Contact Center Clients

1,385+ agents, globally (divided by location)

445 ICM scripts

239 IVR scripts

Benefits

• TAC customers can obtain support via phone or web, globally, 24/7

• Enhancing support through customized interactions

• Cisco web collaboration option• Location Independence• Maintain One Network• Centralized or Distributed treatment &

queuing

• $30K / month saving on Tie Lines

• $19K / month savings on Carrier Routing

• Reduced IT & Client Admin Support

• Reduced Phone Transport Expenses

• IP standards – interoperability, voice, e-mail, web, fax, video, XML, browsers

• Rapid deployment of new applications

The Future

Customers handled in a customized fashion

Web usage & knowledge capture at the call center

Implement central point to drive:

- Infrastructure standards

- Selection of site license(s) & negotiations

- Partner with vendors to promote, showcase & create innovative interaction with customers through IP.

8© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Rich Media at Cisco

Deployment Summary

• Cisco Connected Workplace:- 33,000 active users (29,000 internal, 4,000 external)

• eCommunities- 60,000 conversations/yr, 150,000 registered contributors

• 4 Rich Media Rooms

• MeetingPlace 5.3 - 400 subscribers in global pilot

Benefits Cont…

• Rich Media Rooms: - Potential cost avoidance = $8,000/meeting

• MeetingPlace 5.3- Productivity: 4 interfaces reduced to 1

- 3 minutes saved/meeting scheduled

- 75% of voice traffic shifting from PSTN to IP network

- Average unit price of conferencing reduced

- Removal of dedicated circuits: $50,000/month saving

Benefits

• Cisco Connected Workplace improves knowledge sharing, decision making, coordination, collaboration & output quality

- Av. user saves 32 min per week using CCW- Projected productivity savings for FY06 = $6.8M/yr eCommunities Allows quality customer peer-to-peer support reducing need to opening support cases

• eCommunities allows quality customer peer-to-peer support reducing need to open support cases

- Answers to questions available to other users via searches

- Regular forum contributors reported higher brand loyalty with technology competency

- Cost avoidance = $3.1M/yr

9© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Rich Media at Cisco

Deployment Summary

• Cisco Video Telephony Advantage: - 50 Tier 1 sites CVTA enabled, Total Tier 1 users: 33,000, 6,294 cameras ordered

• Collaboration & Client Engagements Program:

6 solutions and 3 process consulting engagements in process

• Business Video Solution:Av. 123 live broadcasts, 16,000 live viewers, 900 VoDs created, 242,000 internal and external viewers/qtr

• 5 Studios: San Jose, London, RTP, Singapore, Sydney + many self-serve stations

The Future

Moving Cisco MP(5.3) to production

Full convergence saving $$

Video-enabled IP Communicator

6 further RMRs

Conferencing Integration

Unified Client

Converged SIP/SCCP desktop video dial plan and solution.

Telepresence

Blogs / Wikis

Benefits

• Cisco Video Telephony Advantage: Many product improvements developed with BU

Very few support cases

• Collaboration and Client Engagements:

60+ process and solution consulting engagements with 30+ custom business solutions yielded cost avoidance of $2M and cost savings of $4M/yr

• Business Video Solution: More dynamic, interactive and engaging media.

VoD addresses different learning styles broadening the prospective audience reachTravel savings

10© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Content Networking at Cisco

Deployment Summary

• Worldwide deploymentof 300+ Content Engines

• Consolidated fourdedicated functions within single ACNS solution

• Content switching supports distributed hardware platform

The Future

• Expanding audio conferencing into rich media comms

• Home office IP Telephony extensions

• Global IP Telephony applications

• Extranet Partner Content Support

• File Acceleration across the WAN

Benefits

• VoD and streaming video reduce travel costs:$115M/yr savings

• Reduced external storage needs by 30 TB: $3M savings

• Increased remote office application response time

• Delayed WAN bandwidth upgrade: $550K savings

• Speeding virus definition updates to global users: $550K/yr remediation savings

11© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Networked Home/Access at Cisco

Deployment Summary

• Worldwide VPN Infrastructure:12 VPN Concentrator locations

Averaging 11,000 concurrent VPN Connections

Hardware/Software solutions

• Broadband access at home expensed to Cisco

• Worldwide mobility

The Future

• Enhanced security & QoS with hardware VPN, including firewall Cisco IOS Software, IDS & NAC

• IP Phone & Wireless access

• Secure & simplified access for PDA devices

• Worldwide rich media information access (video, collaboration tools)

Benefits

• Software solutionsupports employees, partners & suppliers

• Hardware Solution: Touchlessdeployment security monitoring & management

• Lower telecom per minute & IT costs

• Dial-up usage low

• Global secure, scalable, flexible solutions

• Out-of-office productivity close to office levels

12© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Security at Cisco

Deployment Summary

• Global access

• Multiple layers of defense

• Security Solutions: Authentication: ACSFirewalling: PIX, FWSM, ACLs

Secure Traffic: VLANS, MPLS, VPNAttack Mitigation: Cisco Guards, uPRF

Intrusion Detection: IDS

Network Worm/Antivirus: CSA, Antivirus Software

Benefits

• Secure access from any location for ‘extended’ Cisco family (125,000 people)

• Remote access enabler (1 in 4 employees work remotely & connect via internet )

• Internet commerce enabler (93% of orders by cisco.com)

• Less time and money spent fighting & fixing attacks reducing business disruption & damages

The Future

• A Proactive Strategy:

• Threat defense system:Data correlation via CS-MARS

IPS transition

CSA additions on Linux/Windows 2003 server

• Secure connectivity system

• Trust & identity management system

13© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Storage at Cisco

Deployment Summary

• ~ 120 Cisco MDS switches

• ~10,000 ports in production (2+ PB)

• First international Virtual Data Center (6000 Mile SAN connection)

• Single 2500-port SAN in RTP (spanning multiple Data Centers)

• iSCSI used supporting several midrange applications

• FCIP implemented for SAN extension between SJ & RTP

• No MacData or Brocade Switches

Benefits

• Cost Reduction:Reduced inter-switch links / FCIP, iSCSIfor Data storage in nearby Data Centers / Separate V-SANS on 1 network / Increased Storage utilization(TCO reduced from $0.12/MB to $0.035/MB)$4.3 M / yr maintenance cost reduction

• Availability & Manageability:Multiple paths between servers & storage / Improved provisioning speed & ease of Storage Management / Non-blocking architecture

• Other BenefitsReduced Data Center crowding / Virtualization of Storage resources leads to Intelligent Information Networking (IIN)

The Future

• Service Oriented Data Center• Utility-level storage through SLA

management• Single SAN per site to Single SAN

Worldwide• Virtualization of resources,

automated, on-demand provisioning

• Virtualization of storage is a requisite step towards Intelligent Information Networking (IIN)

14© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Unity Voice Messaging at Cisco

Deployment Summary

• Distributed Cisco Unity at 12 locations

• Full conversion completed

• Currently 46,200 users on Unity

• Web voice messaging enabled for those users

• 18,500 Cisco Unity voice mail boxes in San Jose, migrated in just 8 hours

Benefits

• >70% reduction in voicemail systems saving est. several million dollars/yr

• Consolidated to 92% fewer locations

• Users can monitor & manage their voicemail from any IP Phone or PC connection

• Ability for ‘in-house’ IT to centrally manage voice mail services globally

• Reduced costs due to user’s ability to reset their voicemail password themselves

The Future

• Migrate to full unified messaging, convergence of voice mail, fax and e-mail

Voice Mail

E-mail

FaxOne Inbox

15© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

Wireless at Cisco

Deployment Summary

• Every employee has seamless access to wireless tools

• 25% employees use Wireless as primary connection

• 3100 Access Points, 300 sites, 100 countries

• WLAN Guest Networking at select locations

The Future

• Enhanced security & QoS• Wireless phone deployed

where appropriate• Wireless home office • Management of wireless

capacity worldwide• Layer 3 Roaming• Migration to 1100 and 1200

Series Access Points as standard

Benefits

• Reduction in cabling costs in new buildings ($400-$700/ employee)

• IT support cost $400K/yr (per 2–3 employees). Productivity gains far exceed WLAN costs

• Documented employee productivity improvement equates to between $9–18M/yr

16© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public 161616Presentation_ID