DA NANG: PCI CHAMPION AND TOP DA NANG: PCI CHAMPION AND TOP BUSINESS ATTRACTION IN VIETNAMBUSINESS ATTRACTION IN VIETNAM

• For three consecutive years 2008, 2009 and 2010, the central city of Da Nang became the champion in terms of Provincial Competitiveness Index. The position reflects the city’s strong efforts to translate its potentials and advantages into an increasingly competitive business climate.

• Da Nang has a strategic position in terms of economics and national defense. It is one of Việt Nam’s key transport hubs; the easternmost end of the East-West Economic Corridor; and the gateway to the sea for Laos, Cambodia, Thailand and Myanmar.

• Da Nang is one of Vietnam’s three post and telecommunication centers where the international marine cable line SE-ME-WE 3 goes ashore.

• Its quality of ICT infrastructure is moving asymptotically to the developed world.

http://news.gov.vn/Home/Da-Nang-PCI-champion-and-top-business-attraction-in-VN/20102/6302.vgp

Developed Infrastructure

Extended Hoa Khanh IP (212ha)

Hoa Khanh IP (396ha)

Danang Hi-tech Park(1010ha)

Seafood processing zone

Danang IT Park(131ha)

Danang IP

Lien Chieu IP (378ha)

East – West Economic Corridor (1,450km)

Hoa Cam IP (120ha)

Blooming Tower (US$60 mil) Hyatt Regency Danang Resort & Spa (US$116 mil)

Capital Square

Complex (US$325 mil)

Da Phuoc International Township

(204 ha - US$250 mil)

ORIENTATION towards 2020

Developing Danang to be the major socio-economic center in Central Vietnam with the role of:

Danang

City of

hi-tech

City of environment

City of services

An industrial, commercial, tourism & services center

The seaport city, the important domestic and international transportation and transit hub

The post - telecommunication and finance -banking center

One of the centers of culture & sports, education & training, science & technology in Central Vietnam

Key Solutions

Improvement of administrative reform by applying IT and renovating management method; realization of e-government

Improvement of vocational training; attracting and training high quality human resources to cater hi-tech industries and high quality services

Development of comprehensive infrastructure system; investment promotion into Danang Hi-tech Park and IT Park

Cooperation with provinces in Central Vietnam to develop tourism, transport infrastructure to enhance the corporate competitive capabilities

DANANG

DANANG’S VISION FOR THE FUTURE: DANANG’S VISION FOR THE FUTURE: BEYOND INDUSTRIALISATION AND MODERNISATION BEYOND INDUSTRIALISATION AND MODERNISATION TO KNOWLEDGETO KNOWLEDGE--BASED ECONOMYBASED ECONOMY

• At the Danang level, in Danang Socio-EconomicDevelopment Plan for 2010, there are some of the focused sectors such as banking, financial and telecommunications services that are inherently information and knowledge-intensive:

“To build Danang city to be a large national and central region cultural and economic centre with the basic functions of an industrial, trading, tourism and service centre. The port city will be an important sea, air, rail and road hub and a national and international entrepot with banking, financial and post and telecommunications services. It will be one of the major sports -culture, education - training and technology - science centers for the central region. Danang city is a locale that has an important strategic position in the defense and security of the Southern Central Region, the Highlands and nationally.”

KNOWLEDGEKNOWLEDGE--BASED STRATEGIC ICT BASED STRATEGIC ICT VISION FOR DANANG CITY FOR 2020:VISION FOR DANANG CITY FOR 2020:Danang - a unique knowledge-driven e-city, an internationally recognized knowledge-intensive ICT hub, where:

• Citizens enjoy better quality of life through ICT-empowered everyday living – conveniences, time saving, cost saving, new possibilities – and knowledge-driven lifelong learning

• Businesses enjoy increased prosperity and growth through ICT-enhanced productivity, efficiency, connectivity with customers and suppliers, and knowledge-intensive innovations in new products, services and processes

• Government is more effective and empowered in achieving socio-economic goals and delivering quality services to citizens and businesses through ICT-transformed processes and e-services and knowledge-enhanced policies and programs

• Danang becomes premier international hubs for manufacturing, trade, tourism, transport, telecommunications, marine economy and financial services through ICT-generated knowledge-intensive activities, production and services, and extensive ICT connectivity to global centers

• The ICT industry becomes a key engine of economic growth, contributing to a significant share of Danang’s GDP growth and exports through knowledge-innovated ICT products and services.

A PROJECT ON: “DEVELOPMENT OF DA A PROJECT ON: “DEVELOPMENT OF DA NANG TO BE COME A CITY OF NANG TO BE COME A CITY OF ENVIRONMENTENVIRONMENT• After a series of summits by the UN, sustainable development

has become a common development globally.• To date, there have been about 6,400 localities in 120 countries

building up their Agenda 21• In Vietnam, a sustainable development orientation (Vietnam

Agenda 21) was promulgated by the Government in 2004 and is deployed through the 5 years socio-economic development plan (2005 – 2010) of the State as well as 5 years development plans of sectors and localities:

1. Da Nang is making every effort to become an environment friendly city, meeting all of requirements on quality of land environment, quality of water environment and quality of air environment; ensuring health an environment safety for citizens, investors, local and international tourists to Da Nang;

2. Prevention of pollution and environment degradation; having sufficient capabilities for fixing all of environmental issues;

3. All of the city citizens, local and international individuals and organizations working or living in the city are highly aware of environment protection, towards making Da Nang to become a city of environment.

DANANG INITIATIVES TOWARD DANANG INITIATIVES TOWARD SMART + CONNECTED CITYSMART + CONNECTED CITY

Development of a connection foundation for Da Nang to become a Connected City

• Development of a Metropolitan Area Network (MAN) for the city• Wi-Fi coverage for all of public spaces (tourist points, recreation spaces,

commercial spaces, trade show & exhibition spaces,...)• Construction of a data center (approaching a Green Data Center);

participation into ODCA Open Data Center Association)• Construction of a one connection public information center

At the same time, Da Nang is also approaching the development of a Smart City with a number of initial initiatives:

• A smart traffic command system• A system for waste water pollution control• A system for food safety and sanitary control• A system for natural disaster alert (tsunami, storms, floods, landslides,

running high of sea water, etc.)

WORLD CITIESWORLD CITIES

• World cities compete in the global arena on the basis of connectivity and their contributions to the international networks and flows of goods, services and finance which constitute the world economy.

• Focus previously on ECONOMIC VITALITY, but increasingly world cities are emphasising the importance of competing on the basis of LIVEABILITY and QUALITY OF LIFE that are on offer.

THE GALLUP THE GALLUP BEHAVIORAL BEHAVIORAL ECONOMIC ECONOMIC MODEL FOR SOCIETIESMODEL FOR SOCIETIES

Law & Order Food &

Shelter

Work

Economics

Health

Well-Being

EngagedCitizens

Brain Gain

GDP

THE ECONOMIST GLOBAL LIVEABILITY THE ECONOMIST GLOBAL LIVEABILITY INDEXINDEXThe EIU’s categories, weights and indicators are as follows:Category 1: Stability (25%) (prevalence of petty and violent crime; threat of terror, military conflict and civil unrest/conflict)Category 2: Healthcare (20%) (availability and quality of private and public healthcare; OTC drug availability; general health indicators adapted from the World Bank)Category 3: Culture & Environment (25%) (climate; corruption; social/religious restrictions; censorship; sports/culture availability; food and drink; consumer goods and services)Category 4: Education (10%) (availability and quality of private education; public education indicators adapted from the World Bank)Category 5: Infrastructure (20%) (quality of road network, public transport and international links; availability of good quality housing; quality of energy and water provision; quality of telecommunications)

ICT AND THE SUSTAINABLEICT AND THE SUSTAINABLECOMPETITIVENESS OF CITIESCOMPETITIVENESS OF CITIES• “The city belongs to the 21st century more than the nation,” Now, for the first time

in history, more than half of the world’s population live in urban areas. Large cities in emerging countries are not only replicating many features of those in advanced countries but, as they become global, they have as much in common with advanced-country cities as they do with the rest of their own countries.

• As cities increasingly play in a global arena, they are being driven to develop sustainable competitiveness strategies and—with knowledge and productivity as key factors of 21st-century competitiveness—high-speed networks and the technologies that revolve around them have become crucial for attracting and retaining citizens and businesses. This supra-national role of cities in the context of globalization, however, does not mean that their focus is primarily external. Cities also play a critical role as national hubs for all kinds of economic and cultural activity.

• The spread of information and communication technologies (ICT) has made this role even more powerful as cities—much more quickly than towns or rural areas—reach the critical mass required to achieve the network effects that underpin technology adoption. Cities can therefore not only become more competitive through the advanced use of ICT, but they also serve as anchors for national competitiveness strategies that incorporate the power of broadband networks.

Source: The Global Information Technology Report 2009-2010 @ 2010 World Economic Forum

PILLARS OF SMART CITIESPILLARS OF SMART CITIES

Connected

TransportationConnected

Real Estate

Connected

Public Safety

Connected

Utilities

ConnectedLearning

ConnectedGovernment

ConnectedHealth

ICT ManagedServices

Smart City/Bldg

Management

Data Center/ Cloud

Public Safety

&SecurityEtc.

Operational Efficiency

Revenue Generation

City Branding

Operational Efficiency

Community Exchange

IP Infrastructure

RUNNING A CITY ON NETWORKED INFORMATION

New Business Models

Create Jobs and Attract New Businesses

Boost Performanceof Industries

Attract & RetainResidents

Smart CitiesSmart Cities

WORLD BANK ECO2CITIESWORLD BANK ECO2CITIES

• The current unprecedented urban expansion poses cities, nations & the international community with a historic challenge & opportunity. We have a once in a lifetime opportunity to plan, develop, build & manage cities that are simultaneously more ecologically & economically sustainable.

• We have a short time horizon within which to impact the trajectory of urbanization in a lasting & powerful way. The decisions we make together today can lock-in systemic benefits for the present & for future generations.

• "Eco² Cities: Ecological Cities as Economic Cities" is a new initiative launched by the World Bank in order to respond to this challenge. Its objective is to help cities in developing countries achieve greater ecological & economic sustainability.

WHAT DANANG CAN LEARN FROM WHAT DANANG CAN LEARN FROM GLOBAL CASE STUDIES?GLOBAL CASE STUDIES?

COLLABORATE TO ACHIEVE SUSTAINABLE COLLABORATE TO ACHIEVE SUSTAINABLE URBAN GROWTH THROUGH TECHNOLOGIES AND URBAN GROWTH THROUGH TECHNOLOGIES AND INNOVATIONSINNOVATIONS

• MoU Aims to Transform Da Nang City by Creating Economic Opportunities, Improving Education and Boosting R&D

• April 2010 –Cisco and the People’s Committee of Da Nang (PCDN) today announced the next stage in their collaboration to explore how Cisco technologies can transform Da Nang City into an economically viable community over a networked environment.

• The Amendment to the MoU will explore collaborations using innovative solutions that use the network to connect, engage, and empower people while accelerating economic growth and strengthening social well-being.

• Cisco's intent is to share expertise on building Vietnam's e-government strategy and using the network to increase energy efficiency, create new tools for 'energy-aware' city management, and enable economic opportunity and quality of life with the People's Committee of Da Nang, as they work towards their goal of becoming an Eco2City as defined by the World Bank.

• Mr. Vo Duy Khuong, Vice Chairman of People's Committee of Da Nang "The People's Committee of Da Nang is pleased to work with Cisco as we work towards implementing the next-generation in network technologies to transform the city of Da Nang" http://newsroom.cisco.com/dlls/global/asiapac/news/2010/pr_04-22.html

7 PILLARS OF DANANG STRATEGIC 7 PILLARS OF DANANG STRATEGIC ICT MASTER PLAN IN ACTIONSICT MASTER PLAN IN ACTIONS

• Access Control• CCTV / Video

Surveillance• Smart Card• RFID Tracking• Emergency

Response• Command and

Control Centers• Threat Assess

• Urban Monitoring & Measurement

• Renewable & Co-Generation

• Citizens Energy Efficiency

• Intell Power Mgmt• Power Back-up/

Distribution• Energy Optim• Intellig HVAC

• Identity Mgmt• Asset Mgmt• Intelligent Traffic

Control / Mgmt• Smart Work Center• Smart Road Pricing• Personal Travel

Assistant• Digital

Transportation Hub

• In Building FM• Car Park Mgmt • Unified

Communication• Presence Services• Security• Child Locator / Elder

Care• Digital Signage

• Education• Healthcare• Citizen Info• City-wide Wireless

& MPLS Network• Integrated Urban

Management Center

ICT AS STRATEGIC PILLAR OF DANANG CITY ICT AS STRATEGIC PILLAR OF DANANG CITY MASTER PLAN TO 2020MASTER PLAN TO 2020

Safety / SecuritySafety / Security EnergyEnergy TransportationTransportationReal EstateReal Estate Citizen Experience

Citizen Experience

Network Fixed and Wireless

RFID USN

Common Infrastructure Network and Services Platform

Datacenter and NOC

Collaboration Virtualization Common Application Security

BSSOSSERP, CRMNetwork Operations

Citizen, RSPs and Managed Services to Businesses

XIN CAM ƠN!THANK YOU!