cisco confidential © 2012 cisco and/or its affiliates. all rights reserved. smartplay 7 cisco...

Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved.

SmartPlay 7Cisco Global Data Center Sales

Q2 – Q3 FY14

© 2013 Cisco and/or its affiliates. All rights reserved. 2Cisco Confidential 2

SmartPlay Program Goals:1. Demonstrate Cisco’s UCS technology Innovation Leadership

2. Help Partners and Sales teams Create a Footprint that will create future Expansion Opportunities

3. Lower the Barriers to Entry for your customers to try UCS and understand it’s differentiation

4. Help your customers Reduce Risk, Save Money and Deliver More Business Value back to their Company

© 2013 Cisco and/or its affiliates. All rights reserved. 3

SmartPlay 7 – Key Value Adds for PartnersShowcase Cisco Innovation Leadership:

New Intel Xeon Ivy-Bridge CPU’s

High Performance Memory

SingleConnect Technology

Create a UCS Footprint1. Address More Use Cases w/ Multiple

Form Factors

2. Be cloud-relevant w/ UCS-D Add-ons

3. Cisco’s Most Aggressive Pricing

Footprint Expansion

InnovationLeadership

Grow Your Deals and Upsell to Existing Customers

1. C-Series SingleConnect Offers

2. Expansion Paks – Blades & Racks

3. Performance Upgrade Paks, incl HDD’s, Mem, PCIe, Mezz Options


MARKET TRANSITIONS ARE DRIVING DATA CENTER ARCHITECTURES

Terms and Conditions Promos Expansion Paks &

Perf Upgrade Paks Rack Paks

Quoting Expiration Date April 26, 2014 April 26, 2014 July 26, 2014

Ordering Expiration Date May 24, 2014 May 24, 2014 Aug 23, 2014

Disti BTO Expiration Date – 2 wks for

“Build” ClaimJun 07, 2014 Jun 07, 2014 Not applicable

Qty Limit per Customer / Quarter 5 Promos 25 - Expansion Paks** None

New Account Breakaway* Up to 64% Up to 65% Up to 64%

OIP No Up to 65% No

SIP No Up to 65% No

TIP No Up to 65% No

VIP No No No

DSA No No No

Try and Buy No No No

UCS Advantage No No No*New Account Breakaway Applies where Applicable **Expansion Pak QTY Limitation applies to Blades only; Limit of 25 does not apply to the Chassis Pak or Performance Upgrade Paks


Intel 5500 Era ProcessorsIntel 5300 Era “Pre-

UCS”

20072013

2009 2011

• 32% of Server Installed Base is 4+ years old 1

• Now entering refresh window

• 4:1 Consolidation Ratio

Refresh to UCS and the New Intel Xeon E5-2600 v2

Refresh to UCS with the UCS SmartPlay 7

Promotions4X3

Performance75%4 Consolidation

Cisco UCS With Intel Xeon

E5-2600v2

17:1Consolidation Ratio 21 Intel analysis, 2012

2 Source: Intel estimation as of September 2013 . See following page for configuration data and assumptions. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.3 Source: Cisco estimates as of September 2013. Performance comparison is based on SPECint_rate_base2006. Results are based on internal testing done at Cisco Labs.


Real Innovation Improves TCO

Networking,Cabling &Warranty Power &

Cooling

Provisioning& Ongoing

AdministrationSystems

ManagementSoftware

Tra

diti

on

al S

olu

tion

UC

S S

olu

tion

Servers & Warranty

Unified Fabric• Radical Infrastructure Simplification• Efficient scaling• High performance

Unified Management• Embedded device management• Self-integrating• Stateless• Automated• Programmable


What’s Changed from SmartPlay 6 Promotion?New

1. B200 Entry Plus Promo

2. B420 Value Promo

3. SingleConnect C220 Value Plus

UpdatedB200 Entry

Processor : E5-2620 E5-2609 v2

Memory : 8 x 8GB 1600 MHz 8 x 8GB 1866 MHz

VIC: 1240 + Port Expander 1240 Only

B200 Value Processor : E5-2650 E5-2640 v2



B200 Value Plus Processor : E5-2665 E5-2660 v2



B200 Performance Processor : E5-2680 E5-2680 v2



Discontinued

1. B22 Entry Promo

2. SingleConnect C220 Performance

SingleConnect C220 Value Processor : E5-2643 E5-2640 V2


RAID : 9266CV 9271CV

HDD : From 600GB SAS to No HDD

SingleConnect C240 Value Processor : E5-2640 E5-2640 V2



HDD : 600GB SAS to No HDD

PSU : 650w 1200w

SingleConnect C240 Performance Processor : E5-2680 E5-2680 v2




PSU : 650w 1200w


What’s Changed from SmartPlay 6 Expansion Paks and Performance Upgrade Paks?New1. B200 Entry Plus Exp Pak

2. B200 Perf Plus Exp Pak

3. SingleConnect C220 Value Plus Exp Pak

4. Fusion-IO Performance Upgrade Paks

Mezz: 785GB

PCIe: 365GB / 1.2TB

5. LSI Perf Upg PakPCIe: 400GB

5. HDD Perf Upg 4-Packs

1TB & 300GB 15K HDDs

UpdatedB200 Entry Expansion Pak

Processor : E5-2620 E5-2609 v2



B200 Value Plus Expansion Pak Processor : E5-2665 E5-2660 v2



B200 Performance Expansion Pak Processor : E5-2680 E5-2680 v2



SingleConnect C220 Value Exp Pak Processor : E5-2643 E5-2640 V2



HDD : From 600GB SAS to No HDD

8GB Memory 4-Pack Now w/ 1866 MHz DIMMs

16GB Memory 4-Pack Now w/ 1866 MHz DIMMs

Discontinued1. B200 Fusion-IO Exp Pak

2. C220 Performance Exp Pak

SingleConnect C240 Value Exp Pak Processor : E5-2640 E5-2640 V2




PSU : 650w 1200w

SingleConnect C240 Perf Exp Pak Processor : E5-2680 E5-2680 v2




PSU : 650w 1200w

B22 Entry Expansion Pak Price and Part Number Change Only

B230 Entry Expansion Pak Price and Part Number Change Only

B230 Value Expansion Pak Price and Part Number Change Only

B200 Perf Expansion Pak Price and Part Number Change Only

Unchanged1. 300GB HDD 2-Pack

2. 600GB HDD 2-Pack


Where Do I Go for More Information?

• SmartPlays on the Cisco DC Partner Community• Disti Central• Cisco Partner Central• Cisco Product Catalog • Email: [email protected]

• SmartPlays on IWE• Download Full Package from Cisco Docs• Email: [email protected] (Internal Only)• Cisco Build and Price• Cisco Product Catalog

• www.cisco.com/go/smartplay• http:/buildprice.cisco.com

Cis

coP

art

ne

rsC

ust

om

ers

https://communities.cisco.com/docs/DOC-26146

https://www.ciscodistributioncentral.com/programs-and-promotions/program/smart-plays-and-solutions-packs

http://www.cisco.com/web/partners/incentives_and_promotions/cisco_smartplay_promo.html

https://apps.cisco.com/ccw/cpc/home.do?product=282558030

mailto:[email protected]

http://iwe.cisco.com/web/data-center/q1-smartplays

http://ecm-link.cisco.com/ecm/view/objectId/090dcae184bbd528/versionLabel/CURRENT

mailto:[email protected]

http://www.buildprice.cisco.com/

https://apps.cisco.com/ccw/cpc/home.do?product=282558030

http://www.cisco.com/go/smartplay

http://www.buildprice.cisco.com/

Cisco Confidential© 2012 Cisco and/or its affiliates. All rights reserved. 10

MARKET TRANSITIONS ARE DRIVING DATA CENTER ARCHITECTURES

SmartPlay 7 Promotional Offers

Promos

Performance Upgrade PacksExpansion Paks

Rack Paks

ObjectiveDrive Cisco Fabric-Based

Computing Drive Transactional Compute

ProductsUCS B-Series and C-Series Bundles Select Performance Upgrade Packs

UCS C- Series Bundles

Configurations Rich, Fixed Thin, Configurable

Price Aggressive pre-discounted price Competitive pre-discounted price

DiscountsStandard UCS Partner discount

No DSAStandard UCS Partner discount

No DSA

Orderability Cisco Direct or Distribution Distribution Only

Quantity Limitations Maximum Qty per end user No quantity limitation

Program Period 6 month 9 to 12 months


Improved Performance with the latest Intel E5-2600 v2 Processors

More Processor Options with SP7 RackPaks

Better Upfront Pricing, Now with RAID Pre-bundled.

Higher Memory Speed Support – Now upto 1866 Mhz

Now with 650 watt Power Supplies

Extended Promotion Period – 9 to 12 months

C240 M3 Bundles with 24-Drive Chassis

What Changed from SP6 to SP7 with Rack Paks?

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

Smart Play 7 RackPak - Assets3 New Distributor to Partner Assets coming*

1. At-A-Glance (2pg)

2. Email

3. Marketing Flyer

Available on Disti Central (11/8)

https://www.ciscodistributioncentral.com/demand-generation/smartplay-rack-pak

*Assets available in English at launch; Localization TBD

• Partner Assets for all SP7


1.2.

3.






Program Goal

PartnerIncentive

Account/Deal Eligibility

Program Overview

Partner Requirements

Provide a compelling partner incentive for UCS Specialized partners: To capture new UCS customers through partner-hunted deals Increase partner hardware margin by 70% - 85% Develop a new recurring revenue stream

Higher discount on UCS products - only applies to eligible UCS SKUs Higher discount for UCS Smart Play promotional bundles Higher discounts for Nexus, Cloupia, DC Security, MDS Fabric Switches Services are not eligible for this promotional bonus Discount can apply to follow-on orders within same account BoM for 180 days

To qualify as a UCS New Account, Cisco must confirm that: Customer Account has not previously purchased any UCS systems Account/Deal is solely Partner-hunted and developed Deal is fully approved in CCW Deal does not conflict with a currently registered CCW OIP/TIP/SIP deal BoM must be at least 30% UCS Product

1. Partner must be UCS-specialized to resell UCS B-Series (UCT or DCA) 2. Partner must be Select/Premier/Silver/Gold to qualify for this promotion3. Partner must register deal in CCW using ‘UCS New Account Breakaway’ 4. Cisco AM and Program team confirm deal qualifies as a new UCS account5. Theater promotion governance team confirms that deal meets qualification and does not conflict with a

currently approved CCW deal (including OIPs)

Promotion Period

Cisco Q1/Q2 FY14 - Deal Registration Period: up to January 25th 2014Bookings Period: 6 months after registration, or July 26, 2014 (whichever comes first)

UCS New Account Breakaway Promotion At-A-Glance (Q1/Q2 FY14) for Applicable Regionswww.cisco.com/go/ucsbreakaway


UCS Advantage Trade-In Program

Trade-In Trade-To Credit

HP Blade or Rack UCS M3 Blade $650

UCS M1/M2 Blade or Rack UCS M3 Blade $650

HP Blade Chassis UCS 5108 Chassis $1,600

Cisco 2100 IO Module Cisco 2200 IO Module $450

Cisco 6100 Fabric Interconnect Cisco 6200 Fabric Interconnect $3,000


Q2 Cisco Rewards

Cisco® Rewards is a new incentive program that rewards your performance and helps you improve sales.

Points are earned for participating in qualifying Cisco activities.

The program website makes converting sales to

points simple.

Built-in flexibility lets you view your claims, track points, and redeem them for exciting rewards.

For more information about Cisco Rewards visit: cisco.com/go/ciscorewards Cisco.com ID required

UCS C-SERIES RACK PAKS (22, 24, 220 & 240)

http://www.cisco.com/go/ciscorewards

http://www.cisco.com/go/ciscorewards

cisco confidential © 2012 cisco and/or its affiliates. all rights reserved. smartplay 7 cisco...

Documents

cisco andor

consolidation cisco

cisco confidential

cisco labs

cisco estimates

performance upgrade

ucs footprint

ucs smartplay