data center and virtualization - cisco · © 2010 cisco and/or its affiliates. all rights reserved....

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidentia l 1Cisco Confidentia l© 2010 Cisco and/or its affiliates. All rights reserved. 1

Data Center and Virtualization

Bert Parmelee, US DC-V Architecture, Presales Engineering

Wes Simpson, WW DC-V Business Operations & Sales Enablement

May 4, 2011

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidentia l 2

• Market Opportunity

• Key Trends

• Unified Compute System (UCS)

• Word on the Street


$54B

$41BTAM

FY10

FY14

7% CAGR

X86 Blade Server 10G Switching

UCS 20% CAGR 780% Y/Y

•Excluding legacy DC switching and optics

33% CAGRDC/V 63% Y/Y*


$0

$5

$10

$15

$20

$25

$30

2009 2010 2011 2012 2013 2014

$20.2$22.5

$24.9 $25.2 $25.6 $26.0

BladeRack

Rack (C-Series)

Blade (B-Series)


$0

$50

$100

$150

$200

$250

$300

$350

FY10 TAM ($Ms)

$0

$2,000

$4,000

$6,000

$8,000

$10,000

FY10 TAM ($Ms)

Canada

United States


• $650M Annualized Revenue Run Rate; 700% Y/Y Revenue Growth

• 4,000 UCS Customers; 1,100 repeat customers with average 4 repeat buys

• 350 ATP Channel Partners for UCS B-Series; All for UCS C-Series; Active Distis withConfiguration to Order Capability

• 40+ ISVs writing to UCS API• Ten of Thousands of supported

applications• 40+ World Record Benchmarks

to date


Cisco

Partners

Customers


UCS Opportunity for Cisco Learning PartnersBert Parmelee, US DC-V Architecture, Presales Engineering


Server virtualization —higher performance

LAN, Storage, infrastructure convergence

VM-Levelnetwork

optimization

Dynamic Workload

provisioning

Applicationson demand

Drive for Green—power, cooling and space

The need to reduce costs, reduce risk,

increase agility

IT as a service (cloud, XaaS)

No legacy compute solutions address these trends in a simplified cost effective way


Cloud Service Delivery Method(Public / Private)

EnablingTechnologySoftware as a Service(SaaS)

Applications on Demand(End users)

Platform as a Service(PaaS)

Execution Platforms Scalability & Agility(Developers)

Infrastructure as a Service(IaaS)

Infrastructure Scalability & Agility(System Administrators)

Computeas a Service

UCS(Stateless Virtual Server Hardware)


TECHNOLOGYINNOVATION

OPERATIONALEXCELLENCE

Simplified Architecture

Simplified Operations

Compute as a Service

Unified Management

Open API

Server HW Abstraction

Unified Fabric

Virtual Interface Cards

Extended Memory

Optimize cost and performance of IT with an architecture that simplifies compute operations for maximum business value and agility.

Server QoS

Virtualization

Compute Network &StorageAccess


Database/Middleware

Enterprise Applications

Operating Systems

Virtualization

Storage

Management

Integration, Co-development, and Certification Ecosystem


UCS Architecture:Simplified infrastructure model


Blade Manager (iLO)

Chassis Manager

Interconnect Managers

Multi-Chassis Manager

Multiple Network, Fabric Modules

Multiple NICs, HBAs

• Limited or no Unified I/O

• More hardware to manage

• More management software andlicenses

• More NICs and HBAs per server

• No network policy engine for VMs

• No network QoS

• OS based agents and CMS required

• Clustered CMS required for mgmt HA

• Must buy switches and mgmt devicesfor every chassis.

• Complexity and cost isamplified as you scale

(3 Chassis, Rear View) The legacy blade solution is a Chassis Level “Mini-Rack” Design

Complex and fragile Life Cycle mgmt


SAN SwitchLAN Switch

LANCLOUD

FC Storage

NAS STORAGE

UCS Fabric InterconnectAccess Layer LAN & SAN

Unif ied Fabric (FCoE)

LAN Switch SAN Switch

No more managing connectivity from individual servers or enclosures.

Native EthernetNative FC

Innovation based on Industry Standards, open XML API

Single Management Point for Entire Domain

http://www.emc.com/products/detail/hardware/symmetrix-dmx-4.htm�

http://www.emc.com/products/detail/hardware/celerra-ns960.htm�


Add One UCS Blade Chassis




Software & Hardware Virtualization

Cisco UCS virtualizes the Server Hardware State 100%

Hypervisor (or OS) is unaware of underlying hardware state abstraction

MAC Address FC WWN BIOS Settings Firmware Boot Order

HYPERVISOR

Cisco Hardware State Virtualized

Software-Based Virtualization(OS and application layer virtualized)

Hardware State

VM VM VM VM VM

HYPERVISOR


Database

W W W

ESX

DataBase

Policy Driven Virtualized Server HardwareFW, boot device, MAC, WWN, vLan, vSAN, UUID, and QoS managed through policies, profiles, templates

Dynamic and Consistent ProvisioningEasily deploy in minutes, not days or weeksRapid HW deploy, repair, change = maximum agilityRBAC, multiple levels of administrationConsistent server builds = minimized risk & errors

Service Profile: Virtual Server Hardware

Service Profile: DataBaseNetwork1: DB_vlan1Network1 QoS: PlatinumMAC : 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LANFW: DataBaseSanBundle

Service Profile: DataBaseNetwork1: DB_vlan1Network1 QoS: PlatinumMAC : 08:00:69:02:01:FCWWN: 5080020000075740Boot Order: SAN, LANFW: DataBaseSanBundle

Service Profile: ESX-HostNetwork1: esx_prodNetwork1 QoS: GoldMAC : 08:00:69:11:19:EQWWN: 5080020000074312Boot Order: SAN, LANFW: ESXHostBundle

Service Profile: WebServerNetwork1: www_prodNetwork1 QoS: GoldMAC : 08:00:69:10:78:EDBoot Order: LOCALFW: WebServerBundle


Unified Computingand AutomationVirtualization

100% Physical,Legacy Computer Platform

AverageTCO

Speed of delivery6–8 Weeks

40% Physical, 60% Virtual,Legacy Computer Platform

AverageTCO

35% Physical, 65% Virtual,Unified Computing Platform,100% Automated

AverageTCOIT Maintenance/

IT Innovation70/30

Speed of Delivery2–3 Weeks Speed of

Delivery15 Minutes

IT Maintenance/IT Innovation40/60

IT Maintenance/IT Innovation60/40

-37%

-31%

Real-world Impact: Lower TCO and Faster Service Creation


BusinessApplicationSolutions

Unified Data CentreNetworking

Unified Fabric

Unified Computing

Unified NetworkServices

Solutions You Can Stand Behind

Integrated Computing Stacks

Hosted Collaboration

Solution

Virtual DesktopInfrastructure (VDI)/

Cisco VXI

vBlock FlexPod

Hypervisor

Portal

Cloud Starter

CloudManagement

Tier-1Business Applications


VCE: Vblock Infrastructure Packages A New Way of Delivering IT

• Rapid deployment model for virtualized infrastructure

• Pre-integrated and validated solutions reduce total cost of ownership

Compute

Network

Virtualization

Storage

VblockInfrastructure Packages

Operating Systems

Applications

Information

Accelerate Time to Results—Reduce TCO

Vblock 2:Scale-up architecture: 20K+ VMs, 1PB+ storage (Symmetrix VMax

Vblock 1:800 – 3,000+ VMs58TB to 99TB+ Storage (Clariion)

Vblock 0:30 to 500+ VMs4.6TB to 42TB+ Storage (Celerra)


Word on the Street...• Market adoption is rapid; increasing production deployment

• Increasing market need for compute that is best suited for Xaas/Cloud

• Operational shift from “siloed roles” to “unified roles”

• Increasing demand for fundamental UCS skills with new customers:deploy, operate, troubleshoot, manage

• Increasing demand for advanced UCS skills in existing customers:optimize, large scale design, automate, integrate, customize, best practices

• Demand for UCS certification level training


• $650M Annualized Revenue Run Rate; 700% Y/Y Revenue Growth

• 4,000 UCS Customers; surpassed Dell in #3 slot for x86 blades; forecasted to tie or pass IBM by year’s end

• 350 ATP Channel Partners for UCS B-Series; All for UCS C-Series; Active Distis withConfiguration to Order Capability

• 40+ ISVs writing to UCS API• Ten of Thousands of supported

applications• 40+ World Record Benchmarks

to date

UCS is viewed as a strategic IT direction and operational

model for compute in the data center.

Rapid UCS adoption is driving the need for moreUCS skills and learning

opportunities...


Thank you.

data center and virtualization - cisco · © 2010 cisco and/or its affiliates. all rights reserved....

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