CIRRUS MEDIA

• Medical Media is a digital engagement platform for Brands to communicate key messages to GPs.

• Located in the lunch and communal areas of 600 medical centres.

• Medical Media is Australia’s first and only ambient information channel designed to bridge the communications gap between medical professionals and health related organisations.

WHAT IS IT FOR?

WHO SEES IT?

• GPs, Practice Nurse, Receptionists and Practice Managers

Treating Nerve Pain in Diabetes

Patients

LIMITED PHARMA ADVERTISING

We limit Pharma advertisers to 20 content positions per month for these reasons:• To maximise the visibility of brands that do advertise.• So we have ads that appeal

to more than GPs

Medical Media incorporates an internal staff notice board and displays relevant information that doctors need: • Events• Notice of health awareness campaigns• Key news items• Course notices• Data• Statistics

As well as lighter and engaging content such as: • Useful apps• Quizzes• Tips• Quotes• Info-graphics

HOW IS IT ENGAGING?

AMPLIFY YOUR BRAND• If you want to have your

key message reinforced, every day, to GPs.

• If you want to increase GPs re-call of key data and information.

• If you want to tell GPs what to tell their patients.

TARGET YOUR MESSAGE• If you want to communicate directly

to Practice Managers, every day.• If you want to target

Rural GPs only.• If you want to communicate a different message to

GPs in different locations.

AUDIENCELocated in the lunch and communal areas of 600 medical centres, Medical Media displays information that Healthcare Professionals care about, everyday.

Digital Magazine & Education

Mobile Friendly Digital Magazine

& Newsletters

Print Magazines

Medical Education &

EventsMedical Media

Medical Centres

WHERE DOES IT FIT?

Amplify your existing message and capture a daily audience of GPs. The Cirrus Media Healthcare Portfolio can provide your brand with direct access to over

40,000 Health Care Professionals.

PACKAGE ONE1 Content Page or Ad

Advertisement appears in a daily loop continuously.

Best For:• Reinforce your key message from other channels• Timed to run with related healthcare events• Brand & product awareness• Events & Conferences

Equates to:$8.00 per Medical Centre

For entire month

TOTAL$4,800p/m

PACKAGE TWO2 Content Page or Ads

Advertisement appears in a daily loop continuously.

Best For:• Key messages plus

supporting data• Tell GPs what you want them to tell

patients• Separate long messages into two punchy

screens• Awareness campaigns with call to action

Equates to:$12.80 per Medical Centre

For entire month

TOTAL$7,680p/m

SPECIFICATIONS

Digital ‘Still’ Image Specifications• Pixel dimensions: Design art to stand portrait

768 pixels wide x 1366 pixels high• Colour Mode: RGB• Resolution: 72DPI• File: Save as JPEG. Maximum file size is 2MBOther considerations:• The font size needs to be much larger when designing for the Tablet.• Headlines should be approx. 20pt and up, body should be approx. 16-20pt. Anything smaller

than 14pt will be difficult to read.• • There is no need for bleed or crop marks.PI Material ‘Tapthrough’• All pharmaceutical advertising must include a ‘tapthrough’ to the full PI.• The full PI is to be supplied as a JPEG which is hosted on our server.• The advertisement must contain a clear and unambiguous statement for the prescriber to

review the Product Information before prescribing.• For example: Tap screen to review Product Information before prescribing.• NB. As the Campaign is displayed on a Tablet, when the Health Professional taps anywhere

on the screen the Product Information will be immediately displayed.

THE POWER OF MEDICAL MEDIA• Unprecedented access to Australia’s leading

corporate medical centre operators…

• Effectively communicates with ‘time poor’ health professionals in a solely captive environment.

For more information please contact:

Operations ManagerPhong DoT: +61 8484 0923production@medicalmedia.com.au

Sales ManagerLucie CrotwellT: +61 8484 0688Lucie.crotwell@cirrusmedia.com.au