CIRCULAR ECONOMY FOR PLASTICSINDUSTRY PERSPECTIVEMARCH 2015LOUIS LINDENBERGTHE DUTCH CENTRE

Packaging Sustainability

Look back to 2010

Improving Health &Well-being

Enhancing Livelihoods

Reducing Environmental Impacts

HEALTH & HYGIENE

NUTRITION GREENHOUSE GASES

WATER WASTESUSTAINABLE

SOURCINGBETTER

LIVELIHOODS

Reduce diarrhoeal

disease

Improve heart health

Improve oral health

Improve self-esteem

Provide safe drinking water

Reduce salt

Reduce saturated fat

Remove trans fat

Reduce sugar

Reduce calories

Reduce GHG from skin

cleansing & hair washing

Reduce GHG from washing

clothes

Reduce GHG from

manufacturing

Reduce GHG from transport

Reduce GHG from

refrigeration

Reduce water use in

agriculture

Reduce water use in laundry

process

Reduce water use in skin cleansing & hair washing

Reduce water use in

manufacturing

Recycle packaging

Tackle sachet waste

Eliminate PVC

Reduce waste from

manufacturing

Reuse packaging

Reduce packaging

Sustainable palm oil

Sustainable paper & board

Sustainable tea

Sustainable fruit &

vegetables

Sustainable soy

Sustainable cocoa

Help smallholder farmers

Support micro-entrepreneurs

Sustainable sugar, sunflower oil, rapeseed oil &

dairy

Provide healthy eating

information

Our thinking then

MORE WASTE

More People More Consumption More Packaging

Strategy focuses on:- Resource efficiency- Embedding circular

design principles

Strategic partnerships with EMF and various Academia / Universities to underpin the approach.

ReduceRe-think

+Reuse / Recycle

Recover

Packaging Re-thought

Packaging Sustainability

From… To…

Circular Economy design

Today’s and tomorrow’s technology

Business solution for Sachet waste a corporate priority

Focused recycling effort on specific materials in

relevant geographies

Renewed waste ambition

Many packs not recyclable

Today’s technology

Sachets a risk

Small scale approach to recycling

GAME CHANGING

TECHNOLOGY

Develop reduction and regenerative technologies

which are radical

TRANSFORMING MARKETS

Open up technologies to move the entire

industry

Packaging Sustainability

DESIGN FOR CIRCULAR ECONOMY

Move from product design to systems design

RECYCLING & RECOVERY

Collaborate for maximum value – businesses, the

environment and society

Resource reduction & next use strategic thrusts

Packaging Sustainability

FLEXIBLE FILMS AND LAMINATED

FILMS

• Poor to no infrastructure

• Some mono-layer materials are recycled

• At best end up in waste 2 energy

• Very little investment in industry solutions

RIGID / SEMI RIGID

CONTAINERS

• Fair infrastructure• Most cascaded into

lower value propositions

• No common industry drive to generate find harmony

• NO INCENTIVE for brands to develop / re-use recycled content

RIGID BOTTLES

• Good infrastructure• PET & HDPE highly

collected• More can be done

on B2B to improve circularity

• NO INCENTIVE for brands to re-use recycled content

Our perspective on the current situation

Packaging Sustainability

RIGID BOTTLES

• Good infrastructure• PET & HDPE highly

collected• More can be done

on B2B to improve circularity

• NO INCENTIVE for brands to re-use recycled content

What can be done

• Increased consumer messaging (public & private)

• Investment in advanced sorting technology

• Colour batching

• Circular rather than cascading

• Consider financial mechanisms to incentivise the use of recycled content

Packaging Sustainability

RIGID / SEMI RIGID

CONTAINERS

• Fair infrastructure• Most cascaded into

lower value propositions

• No common industry drive to generate find harmony

• NO INCENTIVE for brands to develop / re-use recycled content

What can be done

• Harmonious nationwide collection

• Investment in advanced sorting technology

• Investment in developing higher quality recyclates

• Consider financial mechanisms to incentivise the use of recycled content

• Increased consumer messaging (public & private)

Packaging Sustainability

FLEXIBLE FILMS AND LAMINATED

FILMS

• Poor to no infrastructure

• Some mono-layer materials are recycled

• At best end up in waste 2 energy

• Very little investment in industry solutions

What can be done

• Invest in high output value technologies i.e. chemical recycling

• Investment in sorting technology – mono, multi and composite materials

• Intense consumer messaging campaigns

• Incentives to use maximum amounts of recyclates

• Public / private “discovery” schemes

Systems conditions - conflicting legislation, - conflicting infrastructure, - conflicting messaging

New business models - financing mechanisms, - collaborations, - supply-chain

Reverse logistics - EPR & Kerbside collection, - Retailers collection, - Consumer habits

Designing for circularity - material choices, - combinations, - disassembly