circo circular design class 11 feb 2016 (vera moll)
TRANSCRIPT
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CIRCULAR DESIGN
CLASS
DISCOVERING CIRCULAR
OPPORTUNITIES
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WELKOM
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THE TEAM
SIEM HAFFMANS VERA MOLL
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GET TO KNOW EACH OTHER
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FIRST
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EXPECTATIONS & GOALS
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CIRCULAIRE ECONOMIE
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UNSUSTAINABLE FUTURE GROWTH
Sourc
e:
Adapte
d f
rom
: T
he N
ew
Scie
ntist.
WR
I,
WH
O, W
orld
Bank, O
EC
D F
actb
ook
2013
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Sourc
e:
Adapte
d f
rom
: T
he N
ew
Scie
ntist.
WR
I,
WH
O, W
orld
Bank, O
EC
D F
actb
ook
2013
UNSUSTAINABLE FUTURE GROWTH
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PRESERVE VALUE
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WASTE
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POLUTION
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PRESERVE VALUE AT THE HIGHEST LEVEL
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CIRCULAR STRATEGIES
APPLYING CIRCULAR
STRATEGIES
PREVENT VALUE LOSS
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THE ROLE OF DESIGNERS
By addressing the "afterlife”
of every product, designers
contribute to a change of
mentality in both users and
producers.
An all-encompassing approach
requires designers not to focus
exclusively on the functionality and
expressive power of a design, but
also to investigate how
maintenance and repair can be
integrated into the final product.
- Hella Jongerius
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COMBINE BUSINESS AND CREATIVITY
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DESIGNERS SEE THE BIGGER PICTURE
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DESIGNERS FACILITATE CONVERSATION
CONVERSATION
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DESIGNERS INFLUENCE BEHAVIOUR
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CIRCO
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TODAYS’S AGENDA
• Working with Circular Business Models
• Working with Circular Design Strategies
• Redesign
• Formulate concrete next steps
Secret ingredient: your own cases
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FIRST EXERCISE OF TODAY
MAPPING OUR
CURRENT SYSTEM
(based on CE’s Circle
Scan)
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FIRST EXERCISE OF TODAY
GOVERN M EN T
M ATERIAL
M AN UFACTURER
PRODUCT
M AN UFACTURERPARTS
M AN UFACTURER
RESERACH
IN STITUTES
EXPERTS
BRAN D/
COM PAN Y
USER/
CON SUM ERCOLLECTOR
REM AN UFACTURER
BRAN CH
ORGAN IZATION S
COM PETITORS
ADDITION AL
SERVICE
PROVIDER
SEPARATION
SERVICE
2N D M ARKET
PROVIDER
WASTE
M AN AGER
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EXAMPLE: TOTAL SYSTEM JEANS
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STEP 1: STAKEHOLDERS
GOVERN M EN T
M ATERIAL
M AN UFACTURER
PRODUCT
M AN UFACTURERPARTS
M AN UFACTURER
RESERACH
IN STITUTES
EXPERTS
BRAN D/
COM PAN Y
USER/
CON SUM ERCOLLECTOR
REM AN UFACTURER
BRAN CH
ORGAN IZATION S
COM PETITORS
ADDITION AL
SERVICE
PROVIDER
SEPARATION
SERVICE
2N D M ARKET
PROVIDER
WASTE
M AN AGER
20 MINUTEN
1. WHAT ARE THE MOST IMPORTANT ACTORS IN THE CURRENT
VALUE CHAIN?
1. WHICH OTHER STAKEHOLDERS ARE RELEVANT?
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STEP 2: ADDING TRANSACTIONS
20 MIN
WHICH ARE THE 2 OR 3 MOST
IMPORTANT MATERIALS IN YOUR
PRODUCT?
DECIDE BY ECONOMIC AND/OR
ECOLOGICAL VALUE
HOW IS A PRODUCT PURCHASED?
BY WHOM?
WHAT HAPPENS AFTER THE ACTUAL
PRODUCT USE?
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STEP 3: VALUE PROPOSITION
10 MIN
• A promise of value to be
delivered. It’s the primary
reason a prospect should want
your product.
• What value do you offer?
And why is it different from
your competitors?
• A clear statement that explains
how your product solves
customers’ problems
or improves their situation
• What issue/problem/desire
that is respond too?
A value proposition is
something real humans are
supposed to understand.
An optimized integrated
lighting solution focused on
the increased cost
effectiveness and livability of
the man-made working
environment
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EXCHANGE EXPERIENCES - GROUPS
• What are your circular ambitions (with your product)?
• What is are your next steps?
• Who do you need to involve/convince?
• When can you do that?
• What are opportunities & barriers?
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PREPARE YOUR TEMPLATE
1 MINUTE PITCHI redesigned my toaster into [value proposition]The next steps I will take are [ambition statement]
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AMBITION STATEMENT