cip presentation , summer internship at homestead infrastructure pvt ltd
DESCRIPTION
TRANSCRIPT
1
Homestead infrastructure development
private limited
SANGAM LALSIVARAJU
Roll no: 138
2
Industry overview
CAGR
10%
Source: BMI, Aranca Research
Source: Dept of Industrial Policy & Promotion, Aranca Research
FY08 FY09 FY10 FY11 FY120
10
20
30
40
50
60
70
80
50.153.3
56.5
66.870.14
USD(BILLI...
Market size of real estate in India
2006 2007 2008 2009 2010 2011 20120
2
4
6
8
10
12
14
0.7
3
8.9
10.311
11.512.3
% of FDI
FDI in real estate as a per cent of total FDI in India
3
Company Profile
Homestead, a London-based real estate company
House of brands- sports
USP is BBR ( Boutique Branded Residencies)
Human Architecture
Strategic partnership with IBM
Affiliated by UK Green Building Council, Indian Green Building Council
Michael Schumacher World Tower
ACE by Maria Sharapova
4
Objectives:
To create awareness in the market regarding Homestead.
To understand the growing reasons of independent housing.
To make potential real estate brokers as associates of Homestead.
To know the current scenario of real estate in Delhi & NCR.
To know the consumer preferences towards luxury.
To know the other emerging trends in real estate.
Title: Market Research
Project Title and Project Objectives
5
Primary research to explore the market needs
Following up the potential respondents to generate business
Secondary research to provide market intelligence for the
company
Work Assigned/Academic Linkage of the work
6
Market slowdown
Luxury means abundant space
Consultants prefer to the projects which are in the pre launch stage rather
than the projects which were already launched and bookings were going -
on.
Most of the property brokers do prefer to conventional means of doing
the business than doing it by digital.
Project Findings
7
Project Objectives and Findings
Scenario : Market is down Emerging trend : Builder
Price35%
Secured12%
Maintenance15%
Additional facil-ities18%
Society11%
Other9%
Reasons for Apartment living
Rich specifi-cations; 39
Abundant space; 21
Architecture; 18
Brand; 8
Clubs; 9Others; 5
Luxury means
8
Recommendations to Company & Learnings
Recommendations to the Company
Digital marketing
Promoting through news letters
Promote the builder along with the project
Learning
Interpersonal skills
Prioritizing the tasks
Corporate culture
9
THANK YOU