cindy young realty group {company slogan}images.kw.com/docs/0/0/5/005347/1358453684947...brookhaven,...

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200 Glenridge Point Parkway

Atlanta, GA 30342

Cindy Young Cindy Young with Keller

Williams Realty

Phone: 678-231-0557

www.CYRealtyGroupHomes.com

compliments of:

Cindy Young Realty Group

PRE LISTING PACKET

Delivering a 10+ Experience

On a scale of 1-10, with 1 being not so desirable and 10 being extremely

desirable, what one thing has to happen in this transaction for your experience

to be a 10?

What is important to you about that?

If we could add just one more thing, what other thing has to happen to make

your experience a 10+?


If we could add just one more thing for this experience to be a 10++, what

would it be?


Cindy Young • 678-231-0557

[email protected] • www.CYRealtyGroupHomes.com

How does someone win or lose with you?

WIN LOSE

1. 1.

2. 2.

3. 3.

4. 4.

5. 5.

What do you feel you have the right to expect from me as your real estate

consultant?

What do you feel I have the right to expect from you as my client?

Cindy Young • 678-231-0557


{SELLERSNAME}

Cindy Young • 678-231-0557

Why CY Realty Group

As a Professional Real Estate Agent and Consultant my company takes great

pride in using our considerable experience, resources, and global connections to

artfully unite exceptional properties with extraordinary lives.

Our team looks forward to assisting you with selling or buying a home from

exquisite privately gated estates, to classical beautiful residential neighborhoods,

to down town condominium living.

We offer exceptional service and astute valuation for many of Atlanta's finest

homes. Our success is built upon a reputation reflective of commitment to life

values, business ethics, professionalism, integrity, honesty, and an unwavering

commitment to the client. We conduct our business with the highest degree of

ethics, pride, determination, and perseverance.

Whether you are selling or buying a property in today's real estate market, it is

important to have confidence in your real estate professional. At CY Realty Group,

we know that memories, relationships, and treasured possessions, make your

homes repositories of the things that matter most.

To market a distinctive home requires uncommon knowledge and resources. At

CY Realty Group, we understand that a home, regardless of its price range,

reflects the incalculable value of the life within.

Atlanta, Georgia continues to be one of the fastest growing cities in the U.S. As

more and more people relocate to Atlanta, areas in and around Atlanta are

experiencing record growth. Each community continues to evolve to keep up with

the growth by offering a variety of local amenities.


{SELLERSNAME}

Cindy Young • 678-231-0557

Why CY Realty Group

Our team of experts can assist you in determining which Atlanta community is the

ideal choice for you.

CY Realty Group successfully services the following areas: Alpharetta, Atlanta,

Brookhaven, Buckhead, Chastain Park, Cumming, Decatur, Dunwoody, Marietta,

East Cobb, West Cobb, Roswell, Sandy Springs, Vinings, Smyrna, and

Suwannee. Please contact Cindy Young today to assist you with all of your real

estate needs.

Atlanta, Georgia continues to be one of the fastest growing cities in the U.S.. As

more and more people relocate to Atlanta, areas in and around Atlanta are

experiencing record growth. Each community continues to evolve to keep up with

the growth by offering a variety of local amenities.

Our team of experts can assist you in determining which Atlanta community is the

ideal choice for you. CY Realty Group successfully services the following areas:

Alpharetta, Atlanta, Brookhaven, Buckhead, Chastain Park, Cumming, Decatur,

Dunwoody, Marietta, East Cobb, West Cobb, Roswell, Sandy Springs, Vinings,

Smyrna, and Suwannee. Please contact Cindy Young today to assist you with all

of your real estate needs.


{SELLERSNAME}

Cindy Young • 678-231-0557

About Cindy Young

Cindy Young is a proven leader in the Real Estate Industry. She is leading the

industry by providing client’s knowledge, experience, effective and detail oriented

services in customer service and consultation. Cindy delivers excellent service

resulting in extraordinary experiences.

Cindy Young has lived in Atlanta with her husband Paul and 5 boys for 25 years.

She is a member of St. Jude Parish and resides in Sandy Springs.

Cindy Young is best known for her reputation of commitment to live life values,

business ethics, professionalism, integrity, honesty and an unwavering

commitment to the client.

At the core, real estate transactions are about helping manage a client’s desires

and their finances. When so much is at stake in such an intricate and significant

negotiation, Cindy Young is a representative worthy of her client’s confidence.

Her negotiating style and protectiveness of her client’s assets and interests has

garnered her esteem with both colleagues and clients. These are key attributes

that Cindy Young brings to any transaction.

Successfully selling Real Estate since 2005

Million Dollar Club Member since 2005

Luxury Homes of Distinction Member 2007

NAR – National Association of Realtors

GAR – Georgia Association of Realtors

ABR – Atlanta Board of Realtors

Consumer Choice Awards – 2008, 2009

JD Powers Best Places to Work – 2009

Recipient of Top Individual GCI Sales Award – 2009

Atlanta Business Chronicles 1st Place for Best Place to Work – 2010, 2012


What You Get

Communication

Your needs always come first. I provide the service we agree to, in the ways that work

for you. Whether once a week, once a day, by phone, email or text message. That’s

how we’ll do it.

You’ll always be kept in the loop. From listing to closing, you’ll know the status of our

marketing efforts, the offers on the table and the steps leading to a successful closing

once an offer is accepted. We’ll agree on the communication method that works best for

you.

Experience and Expertise

The complexities of your real estate transaction will be well-handled. Smoothing the

way for your listing and sale, I will capably remove many potential challenges before

they have the opportunity to appear.

Marketing

Your home will get the exposure it deserves. My marketing systems maximize your

property’s exposure to buyers. Neighborhood tracking tools and automated buyer

calling systems allow me to reach active buyers who want to know about your listing.

Pricing

Your home will be priced right, adjusted as needed, and will sell quickly. With a keen

understanding of both the big picture and the very latest local and neighborhood listing

and sales data, the information you need is at my fingertips.

Staging

Your home will put its best foot forward. Homes sell because of correct pricing and

great presentation. I know what it takes to make the terrific first impression that will get

your home sold.

Satisfaction

I’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding

your needs. We identify those needs together, and my cancellation guarantee protects

your right to end our relationship if you’re disappointed.

Cindy Young • 678-231-0557


Why Keller Williams Realty

Technology

Leading-edge tech tools and training give me the edge in effectively marketing your

property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller

Williams Listing System (KWLS), your property is fed to more than 350 online

search engines and available on KW’s Web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy,

every single Internet inquiry on your property will come directly to me so that I can

follow up quickly on potential buyers for your property.

Teamwork

Keller Williams Realty was designed to reward agents for working together. Based

on the belief that we are all more successful if we strive toward a common goal

rather than our individual interests, I’m confident that every Keller Williams

professional shares the common goal of serving you, my client, in the best way

possible.

Knowledge

Keller Williams Realty helps me stay ahead of trends in the real estate industry

through its comprehensive, industry-leading training curriculum and research

resources. It’s what prepares me to provide you with unparalleled service.

Reliability

Founded on the principles of trust and honesty, Keller Williams Realty emphasizes

the importance of having the integrity to do the right thing, always putting your needs

first. It reinforces my belief that my success is ultimately determined by the legacy I

leave with each client I serve.

Track Record

I’m proud to work for the fastest -growing real estate company in North America and

the third-largest real estate company in the United States. It’s proof that when you

offer a superior level of service, the word spreads fast.

Cindy Young • 678-231-0557


My 14-Step Marketing Plan

Designed to capture the maximum exposure for your home in the shortest period of

time, I’ll implement my proven 14-Step Marketing Plan.

We will:

1. Price your home strategically so you’re competitive with the current market and

current price trends.

2. Stage your home to cast a positive light on the features most important to

buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.

3. Place “for sale” signage, complete with property fliers easily accessible to drive-

by prospects.

4. Use an interactive voice response (IVR) system to provide free-recorded

information about your home 24 hours a day, seven days a week. Each caller’s

inquiry will be followed up with a personal phone call.

5. Distribute “just listed” notices to neighbors, encouraging them to tell family and

friends about your home.

6. Optimize your home's Internet presence by posting information in the Keller

Williams Listing System (KWLS), as well as in local and global MLS systems,

including plenty of photographs and a description of your property.

7. Produce a 360° virtual tour of your home, placing it on multiple Websites to

attract both local and out-of-town buyers.

8. Create a home book, comment cards and fliers to place inside your property.

Cindy Young • 678-231-0557


My 14-Step Marketing Plan

9. Target my marketing to active real estate agents who specialize in selling homes

your neighborhood.

10. Include your home in our company and MLS tours, allowing other agents to see

your home for themselves.

11.Advertise your home in my real estate magazine and neighborhood newsletter as

well as in direct mail campaigns, email campaigns and social media.

12.Create an open house schedule to promote your property to prospective buyers

and market those open houses.

13.Target active buyers and investors in my database who are looking for homes in

your price range and area.

14.Provide you with weekly updates detailing my marketing efforts, including

comments from the prospective buyers and agents who have visited your home.

Cindy Young • 678-231-0557


Extended Marketing Reach

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS.

This proprietary, exclusive system ensures your property is marketed online 24/7 through

more than 350 of the most popular search Websites.

Cindy Young • 678-231-0557


Extended Marketing Reach

Taking Open Houses Beyond the Basics

Holding an open house is serious business. Below is a chart that shows you exactly

how we can maximize open houses to sell your property.

Cindy Young • 678-231-0557


Ways To Communicate

In order to exceed your expectations and make this a smooth and successful

closing. I’d like to know your expectations of me and let you know what my

expectations will be of you.

Name(s): _____________________________________________________

Property Address: ______________________________________________

Your Communication Expectations

1. During the day, what is the best way to contact you?

_____ Phone (Work/Home/Cell) ____Email ____Text

Appropriate number or email address: _______________________________

2. If I need to call you at work, what day/hours do you work? ____________

3. If I have to get your signature, what is the best way to handle?

_____ E-Signature(dotloop) _____Fax _____.pdf Via Email _____In Person

4. How often do you expect to hear from me?

_____ Only when there is new _____Weekly _____Other _____________

Explain:_______________

My Expectations of You

1. Don’t hesitate to call if you have any questions or concerns. If I don’t have the

answer, I will find out or point you in the right direction to get it.

2. Timely return of phone call, if any return information is required.

3. Timely return of all documents requiring signatures.

Cindy Young • 678-231-0557


Price Right—Attract Buyers

Pricing your property competitively will generate the most activity from agents and

buyers.

Pricing your property too high may make it necessary to drop the price below market

value to compete with new, well-priced listings.

Cindy Young • 678-231-0557


It is very important to price your property at competitive market value when we

finalize the listing agreement.

Pricing Misconceptions

WHAT

YOU

PAID

WHAT

YOU

NEED

WHAT

YOU

WANT

WHAT

YOUR

NEIGHBOR

SAYS

WHAT

ANOTHER

AGENT

SAYS

COST TO

REBUILD

TODAY

Buyers and Sellers Determine Value

The value of your property is determined by what a buyer is willing to pay

and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to

other properties SOLD in your area. Historically, your first offer is usually your

best.

Cindy Young • 678-231-0557


Price Ahead of the Market – Seller’s Market

In a market with rising home values, if a seller wants a price that’s ahead of the

market, the market may go up enough to make that price attractive for buyers.

Time can cure some mistakes and make people look smart.

Cindy Young • 678-231-0557


Price Ahead of the Market – Buyer’s Market

If sellers fall behind a market with falling home values, they can end up chasing

the market down, because home values are always falling faster than their price

reductions.

Cindy Young • 678-231-0557


Price Right—Time on Market Works Against You

If you want to compete, be competitive.

• The buying market has a short attention span.

• Pricing your home right the first time is key.

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer listings.

Cindy Young • 678-231-0557


What Sells—Right Price, Great Condition

To get your home sold for the most money in the least amount of time,

we have to price it “in the market.”

Cindy Young • 678-231-0557


Price Competitively—The First 30 Days are Critical

The right price is important.

• A property generates the most interest when it first hits the market.

• The number of showings is greatest during this time if it is priced at a realistic

market value.

• Starting too high and dropping the price later misses the excitement and fails

to generate strong activity.

• Many homes that start high end up selling below market value.

Cindy Young • 678-231-0557


Pricing Your Property

This is about strategy.

I have based your recommended price on:

• A detailed, custom market analysis

• The unique characteristics of your home and its setting

• My expertise in the real estate market

My primary goal is to net you the most money possible.

I believe this pricing plan, matched with my 14-step marketing plan, will draw

agents and buyers to your home and position it as a highly appealing, highly

competitive property.

Average Sales Price: $

Average Sales Price ($ / sq ft): $

Recommended List Price: $

Recommended Sales Price ($ / sq ft): $

Cindy Young • 678-231-0557


Preparing Your Home for Sale

Did you know well-placed furniture can open up rooms and make them seem larger

than they are? Or that opening drapes and blinds and turning on all lights make a room

seem bright and cheery?

It's a fact: acquiring the highest market value and elevating your home above

others in the same price range often comes down to first impressions.

Here are some inexpensive ways to maximize your home's appeal:

Exterior

• Keep the grass freshly cut.

• Remove all yard clutter.

• Apply fresh paint to wooden fences.

• Paint the front door.

• Weed and apply fresh mulch to garden beds.

• Clean windows inside and out.

• Wash or paint home’s exterior.

• Tighten and clean all door handles.

• Ensure gutters and downspouts are firmly attached.

Interior

• Remove excessive wall hangings, furniture and knickknacks (consider a

temporary self-storage unit).

• Clean or paint walls and ceilings.

• Shampoo carpets.

• Clean and organize cabinets and closets.

• Repair all plumbing leaks, including faucets and drain traps.

• Clean all light fixtures.

For Showings

• Turn on all the lights.

• Open drapes in the daytime.

• Keep pets secured outdoors.

• Play quiet background music.

• Light the fireplace (if seasonally appropriate).

• Infuse home with a comforting scent like apple spice or vanilla.

• Vacate the property while it is being shown.

Cindy Young • 678-231-0557


Closing 101

The closing process finalizes the sale of your home and makes everything official. Also

known as settlement, the closing is when you get paid and the buyer receives the deed

to your home.

Here are a few things to bring to the closing:

• House keys

• Garage door opener(s)

• A picture ID

What can you expect?

The closing agent will look over the purchase contract and identify what payments are

owed and by whom; prepare documents for the closing; conduct the closing; make sure

taxes, title searches, real estate commissions and other closing costs are paid; ensure

that the buyer's title is recorded; and ensure that you receive any monies due to you.

What are your costs?

Sellers commonly pay the following at closing:

• Mortgage balance and prepayment penalties, if applicable

• Other claims against your property, such as unpaid property taxes

• Unpaid special assessments on your property

• Document stamps (or taxes) on the deed

• Real estate commission

• Legal fee or title insurance premium

After the closing, make sure you keep the following for tax purposes:

• Copies of all closing documents

• All home improvement receipts on the home you sold

Cindy Young • 678-231-0557


Moving Checklist

New Telephone Number: ____________________________________________

New Address: _____________________________________________________

Before you move, you should contact the following companies and service providers:

Insurance Companies:

______Accidental

______Auto

______Health

______Home

______Life

______Renters

Business Accounts:

______Banks

______Cellular Phones

______Department Stores

______Finance Companies/Credit

Cards

Subscriptions:

______Magazines

______Newspapers

Miscellaneous:

______Business Associates

______House of Worship

______Drugstore

______Dry Cleaner

______Hairstylist

Utilities:

______Electric

______Telephone

______Water

______Cable

______Gas

Professional Services:

______Broker

______Accountant

______Doctor

______Dentist

______Lawyer

Government:

______Internal Revenue Service

______Post Office

______Schools

______State Licensing

______Library

______Veterans Administration

Clubs:

______Health and Fitness

______Country Club

Cindy Young • 678-231-0557


{BUYERS NAME}

Testimonials:

CINDY YOUNG REALTY GROUP IS

BUILT ON TESTIMONIALS

OUR GOAL IS TO GET

VIDEO/PHOTO/WRITTEN Testimonials from

our clients. This will give us feedback on the

services that we have provided and how we can

improve our customer service.

(the word from our satisfied clients)

Cindy Young • 678-904-5869

www.CindyYoungTestimonials.com OR

www.CYRealtyGroupHomes.com About Us Testimonials


What My Clients Say…

Cindy Young • 678-231-0557

“Cindy was the key to our successfully finding and buying our new home in north

Atlanta. She listens well and has a knack for knowing exactly what you want.

Great negotiator too. I will use Cindy again if and when I need to do real estate.”

Chris McLaughlin - March 5, 2011

“Cindy is a full time Realtor who is dedicated and true professional. She has

superior client relations and always represents them going above and beyond to

give them a stress free home buying or selling experience.

As a colleague and a cooperating agent she is a pleasure to work with and

displays the same attributes to her peers as she does her clients.”

Paul Renton - March 4, 2011

“Cindy went the extra mile in selling our home in Tucker in less than two weeks,

and helping us find exactly the right neighborhood in East Cobb. She was so

patient and tireless in hunting down the perfect bargain, that met all our finicky

requirements, in an unpredictable market. I highly recommend Cindy to anyone

looking for a home in Georgia.”

Jose Alejandro Acosta - March 4, 2011

“Cindy helped us with our super picky wants for a home and her "gut" feelings

were always on. I would recommend her to anyone looking for a top-notch, hard-

working, honest Agent to assist them with buying or selling. Thanks Cindy!”

Allen Bourne - March 3, 2011

“Cindy is wonderful. I regularly refer her to friends and colleagues who need a real

estate agent in the Atlanta area. She has great ideas, is creative, industrious and

VERY results-oriented. She helped us sell our first home in Tucker despite a very

weak housing market and helped us move to our new home in Sandy Springs. If

you need to sell or buy a home in Atlanta, you need to engage Cindy as your

realtor.”

Todd Meadows - March 2, 2011



Cindy Young • 678-231-0557

“If you are looking for a knowledgeable, honest, experienced REALTOR,

Cindy should be at the top of agents to call. She always puts her clients first -

looking for a win-win for all parties. She truly is top-notch!”

Chris Yates - March 1, 2011

“Cindy is a superb real estate professional whose exemplary work and

conscientious care has led to a strong personal friendship as well as our

previous business relationship. I would highly recommend Cindy to my

closest friends and family with the confidence that they too would be more

than satisfied with her expertise, knowledge and reliable service.”

Jim O'Day - March 1, 2011

“Cindy is a full time Realtor who is dedicated and true professional. She has

superior client relations and always represents them going above and beyond

to give them a stress free home buying or selling experience. As a colleague

and a cooperating agent she is a pleasure to work with and displays the same

attributes to her peers as she does her clients.”

Paul Renton - March 4, 2011

“Cindy has always taken time out of her day to help me whenever I had

questions. She is extremely knowledgeable about the market, as well as my

area. Mrs. Young has always given me the best advice and guided me in the

right direction. I put my full trust in her hands....I know she has my best

interest at heart. Thank you, Cindy!”

Dara Liberatore - September 8, 2012



Cindy Young • 678-231-0557

“As Cindy's Keller Williams Team Leader/Managing Broker, I can say with

confidence that Cindy is one of the hardest-working, most talented, most

honest, most ethical, and most dedicated Realtors in Atlanta. She has a

passion for her clients, for her work, and for her family. She is an asset to our

Market Center and our brand, and her clients are fortunate to have such a

dedicated and proactive Realtor representing them. Most importantly, Cindy

represents the culture and the giving spirit of our company in everything she

does.”

Steve Kout - March 7, 2011


Our Associates:

Cindy Young • 678-231-0557

To me, providing exceptional service involves more than just making your real estate dreams come true. It

requires taking the next logical step: helping you through the details after you officially own your home.

I have worked with the following service professionals and highly recommend them to my clients:

PROPERTY INSPECTION

Extreme Inspections

Jim Logan

1910 Timberidge Point

Cumming GA 30041

ph:404-402-2790 Email: [email protected]

Harrell Home Inspection

Russ Harrell

ph: 770-978-7858 fax: 770-978-4405

Email: [email protected] www.hhinspector.com

LENDER

Assurance Financial

Damian H Cook

47 Perimeter Center E Suite 430

Atlanta GA 30346

Ph: 770-696-9840 Cell: 678-640-6725

WR Starkey Mortgage

Jeff Adams

Loan Officer

200 Glenridge Point Parkway Suite 100

Sandy Springs GA 30342

Cell: 678-665-6117 Email: [email protected]

WR Starkey Mortgage

John Davis

Loan Officer

200 Glenridge Point Parkway Suite 100

Sandy Springs GA 30342

Cell: 404-461-3794 Email: [email protected]


Our Associates:

Cindy Young • 678-231-0557

REAL ESTATE ATTORNEY

Neel & Pam Robinson

5555 Glenridge Connector Suite 400

Atlanta GA 30342

Ph: 404-459-9600 Fax: 404-459-0704

MOVERS

Atlanta Peach Movers

Ph: 770-447-5121 www.AtlantaPeachMovers.com

PAINTER

Javier

ph: 770- 380-1428

INTERIOR DESIGNER

Almeda Interiors

Almeda Hooper

2913 Gant Quarters Circle

Marietta GA 30068

ph: 770-354-3681 www.AlmedaInteriors.com

TAX SERVICES

Reuben Mann

Tax Attorney

5784 Lake Forrest Drive

Atlanta GA 30355

ph: 404-537-3000 ext 1 Email: [email protected]

UTILITIES

Georgia Natural Gas

Ron Witcher

817 W- Peachtree street Suite 1000

Atlanta GA 30308

ph: 404-685-4081 Cell: 404-694-3164


Our Associates:

Cindy Young • 678-231-0557

HOME WARRANTY

American Home Shield

Rhonda Poitevent

889 Ridge Lake Blvd

Memphis TN 38120

ph: 800-735-4663 Email: [email protected] www.ahsRealEstate.com

Home Warranty of America

Caryn DeOliveira

Sales Executive

Ph: 888-492-7359 Fax: 888-492-7360

Email: [email protected]

PEST CONTROL / EXTERMINATOR

Arrow Exterminators

Shane Hurst

8613 Roswell Road

Atlanta GA 30350

Ph: 770-993-8705 Cell: 404-271-5792

HOME INSURANCE

State Farm Insurance

Tom Houlihan

Ph:678-541-2015 Cell:678-551-3374 Fax: 678-541-2016 www.HoulihanAgency.com

[email protected]


{BUYERS NAME}

“Referrals are the life line of my business” –

Cindy Young

THANK YOU!!! For considering us for your

Real Estate needs

CINDY YOUNG

KELLER WILLIAMS REALTY Cell: 678-231-0557 Fax: 404-921-0557

Office: 678-904-5869

www.CYRealtyGroup.com www.CYRealtyGroupHomes.com

www.CindyYoungListings.com

www.CindyYoungTestimonials.com

Cindy Young • 678-904-5869


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