Cincinnati USA Regional Tourism Network 2017 Print & Digital Marketing Opportunities

O F F I C I A L V I S I T O R S G U I D E S P R I N G / S U M M E R 2 0 1 6

Cincinnati USA

THE HOT LISTStandouts in Cincinnati& Northern Kentucky

EXPLORE THE OUTDOORS

Cincinnati USA parks

SOMETHING TO SAVOR

Culinary delights

Tourism is important and growing!

Cincinnati USA Regional Tourism Network Statement of Purpose:

The Cincinnati USA Regional Tourism Network (RTN) is a destination marketing organization that drives leisure travel to create ongoing economic impact for the region’s businesses and communities in which we serve.

Through leveraged media, marketing and communications programs targeted to the active explorer and called-to-action at CincinnatiUSA.com, the RTN attracts new leisure visitors and dollars to the region, while consistently building a loyal base of repeat visitors and advocating residents, within each year and year-over-year.

Our region’s tourism model is unique – with Convention & Visitor’s Bureaus (CVBs) in Cincinnati and Northern Kentucky focused on winning meetings and conventions and a separate Regional Tourism Network focused on attracting leisure travelers. This model has demonstrated strong results year after year, driven by the passion and excellence of our hospitality partners on both sides of the Ohio River.

Visitor Profile (Audience)*:

• 24.1 MILLION: Visitors hosted

• $4.4 BILLION: Visitor spending (up 5.1%) - $492 MILLION: Local taxes generated (offsets the average household tax burden by $602)

• 74,000: Jobs sustained by tourism - 1 in 14: Jobs sustained by tourismSource for these numbers is The Economic Impact of Tourism in the Greater Cincinnati Region, 2013 Analysis, Prepared by Tourism Economics.

*October 2016, H2R Market Research for RTN

CincinnatiUSA.com Visitor Traffic & Demographics:

CincinnatiUSA.com Traffic:• Welcomed 2.5MM visitors in 2015• Total of 17 MM visitors since 2007• Projected over 2.7MM visitors in 2016• Largest travel website in the region

Visitation to CincinnatiUSA.com - Top 10 Markets:• Columbus• Indianapolis

• Chicago• Louisville

• Detroit• Dayton

• Lexington• Minneapolis

• New York• Cleveland

Traffic by device:• 33% Desktop• 58% Mobile• 9% Tablet

Local Traffic30%

Outer Market Traffic

70%

Length of stay is

2.1 nights80% stay in hotel

Average HHI $80,000

2.2 average # of visits per year

Average HH age

40Spending per party is $557 (up from

$501 in 2015)

RTN Leisure Travel Media CampaignsSeasonal Campaigns:

- Spring/Summer (May–August)- Fall/Winter (September–December)

Target Markets:- 100-500 miles outside of CUSA- Indianapolis, Louisville, Columbus and Nashville

Media Mix:- Television, Radio, Digital Display, Search, Social, and Print

Media Objective: Increase preference of Cincinnati USA as a destination of choice while driving engaged traffic to CincinnatiUSA.com

DistributionIncludes over 350,000 copies across 14 states (hotels, welcome centers, AAA offices, travel agencies, etc) as well as through CincinnatiUSA.com/free-visitors-guide

For the most up-to-date seasonal information visit CincinnatiUSA.com • 1

FULL PAGE 6.75” x 9.875”

For the most up-to-date seasonal information visit CincinnatiUSA.com • 3

¼ PAGE 2.75” x 4.375”

¼ PAGE 2.75” x 4.375”

2 • 2014 Official Visitors Guide

½ PAGE 5.75” x 4.375”

Top markets requesting

Visitors Guides:

• Indianapolis• Columbus• Dayton• Louisville

• Cleveland• Chicago• Lexington• Pittsburgh

Print Specs:Advertising Rates Per Issue:

Full Page: $5,400

Half Page: $3,700

Quarter Page: $2,850

Full Page Spread: $8,065

Covers:2nd or 3rd Cover: $6,350

4th Cover: $6,750*1x rates available upon request

Spring/Summer EditionAd Close: January 13, 2017

Digital Files Due: January 30, 2017Ship Date: February 15, 2017

50.8% of travelers use

a print publication to plan their

trip!

Official Visitors Guide

O F F I C I A L V I S I T O R S G U I D E S P R I N G / S U M M E R 2 0 1 6

Cincinnati USA

THE HOT LISTStandouts in Cincinnati& Northern Kentucky

EXPLORE THE OUTDOORS

Cincinnati USA parks

SOMETHING TO SAVOR

Culinary delights

Fall/Winter EditionAd Close: July 17, 2017

Digital Files Due: August 3, 2017Ship Date: August 19, 2017

Official Visitors Guide

• Seasonal focus • Viewable online

• Useful for pre-planning a visit • In-market resource

CincinnatiUSA.com is the official travel guide of Cincinnati & Northern Kentucky. Leverage our extremely qualified and engaged audience with targeted and guaranteed exposure. Banner ads allow you to expand your reach and to target your message contextually and by timeframe.

High Impact Package Rates:

PackageNet Monthly Investment

Total Monthly Formatted

Banner Impressions Average CTR

Anticipated Monthly Clicks

SIGNING BONUS* Medium

Rectangle Impressions

Total Impressions

Gold $1,500 100,000 1.10% 1,100 100,000 200,000Silver $1,000 50,000 1.10% 550 50,000 100,000

Bronze $750 35,000 1.10% 385 35,000 70,000

*Signing Bonus and impression load subject to change. Custom packages available upon request

Position your business, destination or event as a not-to-be-missed experience in front of our most targeted audience on the site. Featured listings are a great way to increase referral traffic to your website and increase your presence on CincinnatiUSA.com.

Banner Advertising – CincinnatiUSA.com Featured Listings – CincinnatiUSA.com

B.Medium Rectangle

A.Formatted Banner

A. Formatted Banner: - 3 Frame Unit

- 3 Images: Cropped to 120x120 pixels

- 3 Headlines/Call-to-actions (40 characters including spaces)

- 3 Body copies (About 150 characters including spaces) (Gives a little more info about what’s being offered)

NOTE: You do not create this yourself. Please submit all elements (images, headlines, and body copies) individually and we will create your formatted banner for you.

B. Medium Rectangle- Specs: 300x250 pixels

- Up to 3 Panel Animated GIF (Recommend 5 seconds per slide)

NOTE: This will either be supplied camera ready or you will need to supply the elements (pictures, text, logos) for us to assist in creating this for you.

All ad elements needed 5 days prior to live date

TopPerformer!

Main Page Subcategory Page

Featured Listing

Free Listing

Blue Package Featured Listing - $1,400Listing is included on both the Main page and the Subcategory page for 12 months.

Red Package Featured Listing - $1,195Listing is placed on the Main page for 12 months.

Green Package Featured Listing - $650Listing is placed on the Subcategory page for 12 months.

• Top-tier sort in relevant categories• Description & highlight• Large photo• Website call-to-action

Reach our most targeted audience!

Sales Contact Info:

Maggie Goecke, Custom Publishing Account Manager( 513.562.2783 * mgoecke@cincinnatimagazine.com