Evelyn Hartzell, Environmental Technology Verification Program, US EPA , Cincinnati, Ohio, USA

November 27, 2007Paris, France

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Transparency is a core ETV value

All methods and results are made publicly available

Verification Reports – Detailed results of an individual technology test.

Verification Statements - Summaries of results

Test/QA Plans - The experimental approach used to test a technology

Protocols – Generic approach to testing a class of technologies

Confidential business information kept private

Communicating verification resultsCommunicating verification results

Vendors are provided withElectronic copies of the verification report and

statement – to duplicate or postUse of the ETV logo and name – if they agree to

follow the logo use policy

Communicating verification results (cont.)Communicating verification results (cont.)

Logo use policyIdentifies appropriate uses Language when writing or talking about ETVProhibited uses

“To imply EPA endorsement, approval, certification, guarantee, or warrantee of the company, its products, its technologies, or its services.”

Consequences

Performed at all levels – EPA, verification organizations, stakeholders, and collaboratorsVenues

ETV Web site Verification reports, test/QA plans, stakeholder

meeting minutes, fact sheets, technology briefs, case studies, etc.

Over 3 million hits per year; 10% international Conferences, workshops, meetings Presentations, papers, exhibits

Face-to-face meetings with collaborators and key “clients” Also facilitates capacity building

OutreachOutreach

• 15 case studies

• Show actual and project likely outcomes of verifications

• Summarizes available info:

vendor salesregulatory responsespollutant reductionscience innovationprojected health

outcomesresource conservationeconomic and financial

Case StudiesCase Studies

Vendors - use ETV as a marketing and sales toolVendor survey responses, 1995 -2001 Testimonials - Ex. “ETV is a tremendous advantage

to a small business; it creates technology awareness and provides a quality, credible referral” – Felicia Owens, MTI, 2004

Self reporting – Ex. PCI Membrane Systems Inc. installed at least five new treatment systems (> $1 million sales) based on ETV

Demonstrated ETV’s usefulness as a Demonstrated ETV’s usefulness as a marketing toolmarketing tool

Stakeholders - ready markets for ETV results

“ . . . The Association of State Drinking Water Administrators (ASDWA) and its members have consistently supported the . . . DWS Center . . . ASDWA relies heavily on these evaluations to support the use of technologies and products in our industry and assure a proper standard of care.” – Jim Taft, ASDWA, 2007

Demonstrated ETV’s usefulness as a Demonstrated ETV’s usefulness as a marketing toolmarketing tool

Eductor Vapor Recovery Unit (for oil and gas storage tanks) – 1 verified, 11 installed since verificationEmission reduction of 280 M std cubic ft/yr methane, 1700 tons/yr

hazardous air pollutants, 21,600 tons/yr volatile organic compoundsGas recovered valued at $6.3 M/yr

Diesel Retrofit - 7 technologies verified in 2003-56 reduce particulate matter (PM) by 21 to 95%Verification makes eligible for EPA’s National Clean Diesel Campaign

grants 1,345 technologies installed as result of verification and grantsAt 10% market penetration, for 7 yr use

reduction in PM calculated to be 9K to 31K tons avoided premature mortality calculated to be 683 – 2,380 fewer

deaths$5 -18B in monetary benefits calculated

Selected outcomesSelected outcomes

Evelyn HartzellU.S. Environmental Protection Agency

Environmental Technology Verification Program26 West Martin Luther King Drive

Cincinnati, Ohio 45268 USAhartzell.evelyn@epa.gov

Tel: 513.569.7728Fax: 513.569.7165

Contact information