The CIM Level 6 Digital Diploma in Professional Marketing gives the knowledge, skills and understanding at management level to take a strategic approach on digital marketing. By understanding how to improve the entire digital experience and optimise all channels, you will be able to gain enough insights to be able to make informed strategic decisions.

CIM INTERMEDIATE ABOUT LEVEL 6

CIM DIPLOMA IN PROFESSIONAL MARKETING QUALIFICATION It is ideal for marketers in operational, supervisory or management roles who want to develop their digital marketing strategy and skills. Suitable for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital.

CIM DIPLOMA IN PROFESSIONAL MARKETING QUALIFICATION – CONTENT MODULE 1 (MANDATORY) – DIGITAL STRATEGY You will learn: • How understanding and analysing the macro and micro-environments can enable organisations to

assess the impact of the disruptive digital landscape in delivering objectives • To develop strategic recommendations and how creating digital marketing mixes can enable

organisations to respond with agility to market needs. • How the management of digital channels and the application of key digital measures help to achieve

business objectives.

MODULE 2 (MANDATORY) – DRIVING DIGITAL EXPERIENCE Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

MODULE 3 (ELECTIVE) – MASTERING DIGITAL CHANNELS Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

THE DELIVERY TIME: There are three mandatory modules and each module will take 130 – 150 hours of study.

WHO SHOULD ATTEND? The Digital Diploma in Professional Marketing is aimed at marketers in operational, supervisory or management roles who want to develop their digital marketing knowledge and skills. Suitable for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital.

WHAT QUALIFICATIONS DO I NEED? You should have a Bachelor’s degree in Business or Marketing (or an equivalent qualification) where a minimum of a third of the credits come from Marketing OR three years plus of appropriate experience working in Marketing. The programme is delivered in English so you should be reasonably fluent in both written and spoken English, and possess a good level of IT skills.

WHAT ABOUT EXAMINATIONS? A variety of assessment methodology is used for the Digital Diploma in Professional Marketing. Assessments used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. You will be required to complete a work-based assignment broken down into research, plan and report for each module.

WHAT HELP DO I GET? You will be given continual guidance and support throughout the whole qualification to ensure success.

WHAT ABOUT CIM MEMBERSHIP? Once you have completed the qualification you can become a member of the CIM with extensive membership benefits.

WHAT ABOUT COSTS AND FEES? Oakwood has no intention of profiteering at the expense of our students’ vocational qualifications. For this reason we maintain extremely competitive fee levels.

HOW DO I FIND OUT MORE OR REGISTER TO ATTEND? Please contact our Programme Management team for a no-obligation discussion about enrolment, fees or any other matter that needs clarification.

OAKWOOD INTERNATIONAL MENA OFFICE

Office 901, 9th Floor Millennium Plaza Hotel & Office Tower

Sheikh Zayed Road, Dubai, UAE

Tel: 00 971 (4) 3599020 Email: info@oakwooddubai.ae

Web: www.oakwooddubai.ae

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