Using Social MediaPart Two: Applying Social Media at My Center

A CIL-NET Teleconference/Webcast Presented by Michele Martin and Carol Voss

Wednesday, January 20, 20103:00-4:40 p.m. EST

@michelemmartin

I’m Michele

Objectives• Identify social media tools, resources, and Identify social media tools, resources, and

services, and determine when these tools are services, and determine when these tools are appropriate to apply in their CILappropriate to apply in their CIL

• Identify strategies to address organizational Identify strategies to address organizational culture issues and changes inherent with social culture issues and changes inherent with social media adoption and the organization's readiness media adoption and the organization's readiness to implement to implement

• Describe challenges faced with social media Describe challenges faced with social media strategy implementation through a case study strategy implementation through a case study and relevant examplesand relevant examples

• Describe strategies to build and sustain effective Describe strategies to build and sustain effective online communitiesonline communities

We want questions

!

Challenges to Implementation

• Access

• Time

• Security/Privacy

• Resistance from management

• Resistance from staff

Access

• Technology

• Site blocking

Time-Wasting?

• Do you trust people to use email and phones responsibly?

• What is your job and can social media help you do it better?

Time

• Replace what you’re currently doing

• Share responsibility

• Start small

• Repurpose!

Security/Privacy• Teach security/

privacy strategies

• Have policies

• Think it through--where might you have a problem?

• Monitor!

Resistance!

• From management

• From staff

Common Concerns

•Loss of control over branding/messages

•Dealing with “negative” comments

•Fear of failure

•Perception of wasted time and resources

•Information overload fears

A Process for Overcoming Resistance

•Target

•Listen

•Interpret

•Respond

•Rinse and repeat!

Some More Resistance-Busting Strategies

•Experiment & track results

•“Social proof”

•Encourage stakeholders to request social media options

Getting Started

Find a problem that social media can solve

Use a wiki to manage a project

Set up a blog to replace a newsletter

Use Delicious to share interesting links

Use Flickr to manage photos

•“Social media-tize” an event

•Practice internally

Questions?Questions?

http://cilnetsocialmedia.org/wiki/Main_Page

Wrap Up and EvaluationPlease complete an evaluation of today’s program at:

https://vovici.com/wsb.dll/s/12291g41dfd    

Sources

•WeAreMedia.org: The Social Media Starter Kit for Nonprofits

•http://www.wearemedia.org/

•Social Media for Nonprofits by Primal Media

•http://www.slideshare.net/PrimalMedia/social-media-non-profits

• Support for development of this Support for development of this Webcast/teleconference was provided by the U.S. Webcast/teleconference was provided by the U.S. Department of Education, Rehabilitation Services Department of Education, Rehabilitation Services Administration under grant number H132B070002-Administration under grant number H132B070002-09. No official endorsement of the Department of 09. No official endorsement of the Department of Education should be inferred. The content of this Education should be inferred. The content of this webinar is licensed under a webinar is licensed under a Creative Commons Creative Commons Attribution-Non-Commercial-Share-Alike UnportedAttribution-Non-Commercial-Share-Alike Unported license. Permission is granted for duplication of any license. Permission is granted for duplication of any portion of this PowerPoint presentation, providing portion of this PowerPoint presentation, providing that the following credit is given to the WeAreMedia that the following credit is given to the WeAreMedia Project, Michele Martin and CIL-NET project: Project, Michele Martin and CIL-NET project: Presented as part of the CIL-NET, a program of Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Training and Technical Assistance Project. Material in this presentation created by Michele Material in this presentation created by Michele Martin, adapted from work created by the Martin, adapted from work created by the WeAreMedia Project (WeAreMedia Project (www.wearemedia.orgwww.wearemedia.org/)/)